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Mobile User Acquisition 101 - Measuring Campaign Performance (LTV vs. CPI vs. ROI vs. Revenue)

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Published on Oct 5, 2016

Agamemnon Link: http://agmnn.co

In this video, I discuss the portfolio of different metrics you need to consider when optimizing campaigns and allocating your mobile marketing budget, and provide an example of a Low ROI campaign generating more profit than a High ROI campaign

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