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Published on Oct 16, 2009
Consumers often rely on product reviews in deciding what to buy. But sometimes what looks likes an independent endorsement is actually an ad paid for by the company selling the product. Its always been the law that reviewers have to disclose connections that might affect how consumers view their recommendation. To show how that law applies in new media, the FTC has updated its Endorsement Guides to offer tips on compliance. View the revised guides in this pdf: http://ftc.gov/os/2009/10/091005revis...
The Federal Trade Commission deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers' interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.
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