 Hey, how's it going? In this video, someone asked me the question, should I use automatic placements or should I use manual placements? Okay, so I'm just going to answer it right now. If you have no idea what I'm talking about, Facebook Business Manager. Okay, this one running ads, for example, if on the ads at level, you can choose whether you want to choose automatic placements or manual placements. Placements is basically the position in your feed that you want your ad to be placed. Okay, in this sense, for example, like on Facebook or Instagram, right? It's where there are many different placements. So let me just show you. Okay, automatic is basically allowing Facebook to optimize itself and allowing them to choose which placement that you want your ad to be to be showed. Okay, so they will be based on their optimization, their data, whereas manual placement is you selecting where you want your ad to be shown. Okay, so if you go on automatic placements and manual placements here, for example, if you want to totally exclude Instagram, you don't want to advertise Instagram, for example, for example, your audience is mainly older people on Facebook, for example, you can just exclude Instagram automatically. Okay, so you can see here, Instagram feed, Instagram feed, Instagram explore, for example, you can untick, untick, right? And for example, a lot of, I'm not sure why drop trappers, they always mention just do it for the feed because feed is like the biggest thing that people see, right? So it's the most obvious piece of content placement that there is. So that's why a lot of people mention the feed as well. Personally, just my personal opinion, I don't care. I will put automatic placements all the time. And the reason why is because Facebook knows better than us. How I always see this and justify this is that like if Facebook has all the data and they're recommending you an automatic placements and they understand what is going to work and what is not, I rather them optimize and then I focus on producing the best creative on my part, right? So I don't think there's something that you should really think about. But if you want to try just doing manual placements instead, you should definitely do it. But also keep in mind, right? Manual placements, if you go feed only, it's going to be more expensive generally than just doing automatic placements because there's more real estate that you can advertise in, right? So just keep that in the back of your mind. And personally, I don't know. I don't like, I don't need to complicate things. If there's automatic placements, just let it run. I'll let it run, right? And if the rest is good, the rest is good. If it's not, then change the creative. How we see it is like, perhaps sometimes when we meet it by, we think about these minor things too much less. You should think more about the creative and how to make the offer sexier so that it sells better, right? So as long as you get the traffic from Facebook and then you drive it to the site, I think you'll be settled. I don't think it should be a problem, okay? So you can definitely try. Last time, I used to be a geek and then I really obsessed about these small things. Like outside, yeah. Manual placements, feed only is the best, right? But then nowadays, I don't really care. Like I just focused on the creative at this point in time. Yeah, so that's pretty much my opinion. And I don't think that it will hurt if you test it as well. Okay, your ad account may be different and my ad account may be different as well. So just keep that in mind, okay? Hopefully that answers your question. And yeah, okay. Even though it might seem very, very weird that for example, messenger, the messenger placement, where is it? Like messenger, like there's a placement for that. And sometimes it doesn't even convert, right? But you may never know. Like for your audience, it may convert. You get what I mean? So just I think automatic placements first. And then if you really want to slim down after you're in the testing phase, right? You go and see the data and then see which placements are doing the best. And then you use those which are getting purchases and then you divert that traffic and create another duplicate that campaign. And then you go and for example, focus on the feed, focus on Instagram stories or whatever. Okay, just my opinion. Let me know what you think. If you have any questions, please put them down in the comment section below so I can help you answer them as well and help you guys. Yup, that's pretty much it. See you in the next video.