 Okay, so when it comes down to it, and this is what we'll get into on our next call when it comes to landing pages, because that's a whole that's a whole another call where I help you set it all up. But but I have them already done for you, I have all these pages already done for you so it's going to be super simple. it's just plug and play like I have them all done, but again, they see the listing they click they come straight here, here is the flow it's two pages that's it. So when it comes to landing pages there's nothing overwhelming you don't have to be a web designer and know all this coding. These softwares provide the template and all we do is edit that's it so simple, so they click they come here a few bullet points on the property and look you notice it's just one button. Most of the times when I see a listing here's what I see when I see a listing and there's an actual button to click on. Let me show you an example, but again this is what you'll see most of the time is is just the phone number they post the image and they just want someone to call like like as if someone's really going to call. Especially if these are all over the place so look here's a link let's. i'm guilty i've done that too. Oh yeah everybody does so so now we're going to kind of just narrow it in and i'm going to show you how it's really done so here's the here here's the deal. When when when it's not just a listing or an image, I should say like this one at the top, so a bunch of images and she just wants us to comment. that's all there is there's or or call there's the phone number but there's nothing else to click on right it's either that way that most agents are doing it or they'll do it this way where. Where I saw that link wherever where did that link go right here so so this this Ruth there's the two minute video of the property which is perfect, but then when I click. She's sending me to a page like this and you see the form over here to the right like I see that to the right. But the problem with this page is the fact that there's so much shit going on. And that's the problem with most real estate websites is that you guys have these beautiful freaking websites that are so informational or so informative. But that's the problem they're too beautiful they're too informative so if you're running an ad and I click and I come here before you know it i'm looking at restaurants. Before you know it i'm looking at freaking what kind of events are going on before you know what i'm freaking clicking on your instagram freaking icon and all the summer follow you on instagram. And then before you know it my food is freaking burning on the stove and I got to go you just paid for that ad like you just paid for me to click. And because there's so much going on on your website that's what makes it so ineffective that's what makes makes it makes you look back in a week and you're like damn I spent all this money and get shot of it. Because there's too much going on the website. So if you notice mortgage calculator printable all all this stuff is overwhelming, so if I click from your ad and I come over here and I see all this information you didn't tease me at all with nothing I got all the information that's not the property for me and i'm out. Right, rather than doing that we're clicking we're coming to one single page where there ain't nothing I click on but a yellow button. That's how you capture lead so here's the flow they come here a few bullet points of the property that background image would obviously be the image of the listing and then they click the one yellow button. This is where they opt in Thank you for your interest in 777 Plaza Boulevard name email send me the details that's page one here's page two. page two they land here Thank you for your interest, this would be a simple 45 second video that you shoot on your cell phone. hey guys, this is Danielle with a Dan Danielle reef team Thank you so much for your interest in this property, let me tell you a little little bit about it and why you're going to want to schedule you're showing now. So there's four bullet points that I that I hit on on this one 45 second video. Number one i'm thanking them Thank you for your interest and i'm telling them a little bit about the property and giving them giving them some details. Number two i'm introducing myself, my name is Daniel Reese i'm with the Daniel Reese team here's why i'm so fired up to show you this property here's why the market is doing this and here's why i'm so excited. A brief intro of who Daniel is that's number two number three i'm telling them to check their email. I just emailed you all the details of the property I emailed you a ton of photos I even sent you a video so make sure you check your email right away. And also be on the lookout for my future emails because I have a ton of properties that are coming on the market that you're not going to want to miss out on so check your emails. and check it right away because you're going to see all the details on this beautiful property that's number three so number one Thank you number two i'm introducing myself number three i'm telling them to check their email and number four i'm saying. And by the way, this property is not going to last I have so many families scheduling their showings this property, I would not be surprised if it's gone by this weekend. So what you're going to want to do is click the button below right away and schedule your showing number four i'm telling them to schedule the showing. And that's it that's it. Oh, I just did the calendar calendar the other day. yeah see that's one software we're going to need another software for the landing page, we would need another software for the email auto responder. Because when they opt in that email goes out right away that's an email auto responder that ain't Danielle or her assistant gmailing them that's a freaking email that is automated so. What's that this cartridge do the email auto responder to do it all that's why like I don't Mickey mouse and have four different softwares like I have one like one software does it all. So I spent 99 bucks a month for it and that's why like I don't want you to activate it yet like we'll get there when we get there, which is normally on our next call but. trial and then and then and then and then and then you can have a monthly account, but I only tell my clients i'm like dude. You only need it if you're going to stay consistent with ads, which is what I want you to do that's all about running ads like it's all about running. I think is the future real estate and how to get these clients. You have to you have to brand yourself you have to brand your face you have to brand and that's why when I see your videos it gives me the chills like on your business page i'm like shit she has what it takes dude. Like I get fired up when I see videos of an individual because 99% of agents fear the camera. Like they do the camera that's why over here when I look at all these damn listings okay here's here's Ruth where's Ruth. she's behind the camera because she's too i'm telling you everyone fears a camera over here it's like dude all images where's where's freaking Anita. it's all about personal branding the fact that you got your face all up in the videos that's what's going to make you stand out. So now now now, not only did I see Daniels face on the Facebook ad the video, but now i'm coming to her page I land here I see Danielle again. hey guys, thank you so much for your interest is Danielle with Danielle Reese team right so so right here is where we're going for that appointment we're going for that showing. And so, once they click the button that's when they schedule that showing that count this calendar is is synced to your calendar just like you think your your calendar but but that's where the appointments were coming from now. For every 10 people that land here you're going to have let's just say seven to eight of them that don't schedule a showing right here they landed here, but they did not they did not schedule a showing that's why the email automation is so important. So so right away that lead received an email right away with all the details of the property, but let's say they're the seven out of 10 who did not schedule a showing. Okay, well two days later another email is going to go out hey Dave this Danielle just wanted to follow up and no couple days ago you inquired on 777 plausible or let me tell you a little bit a little bit more about this property. That's an automated email that would go out two days after that another email needs to go out hey Dave just wanted to follow up hey guess what last night we had a freaking amazing showing I had seven families show up to see this property you're not going to believe this, let me tell you a little bit more about and why you're going to want to schedule your showing now. And then and then again again two days later right so that's all automated that's those are emails that go out because here's the deal you got this one listing that's going to go to one family. But what if we capture freaking 37 leads for it, what about the other 36 leads they need to see other properties. And so now you have that lead now you can start nurturing this list with with more listings or just more information in general, you now have that email. So that's where the communication is going to come from is when you automate the emails that go out after they opt in. So when it comes to a listing that's why a lot of times in today's market I don't even really recommend running an ad on a listing. Because unless it's unless you've had it listed for a couple weeks now. You know, then maybe maybe it's time to take some other actions and maybe market it yeah through a Facebook ad for sure, but has it been on the market long, the one that you're referring to. um yeah actually no I have I have a couple that just came on. Okay, and I have one that's been on for a while, I need to just do some other marketing on it. Okay, so so that one that's that's one we'll for sure want to run an ad on if it's been on the market for a while and a while is what a couple weeks. yeah like over a month oh it's been okay well and shit yeah for sure let's run an ad on it for sure let's run an ad on it for sure, but let's we got it, we got it, we got it, we got to activate this this software first so. Is that somewhat in the budget if we were to take on a software you don't need Calendly they cancel the because with Calendly. I have the free the free Calendly for now you're going to need to upgrade that the the free Calendly and the only reason for it is because of this when a person want 10 seconds yes, yes for sure so. If if yeah the Calendly one here's the reason here as I go as we go into the next call. Today's call was was was going to be on on the intro video or running some type of video video either the hgtv one or your intro that's what today today's call was really about but then we got into this listing funnel. And, and, and this, this is the whole back end of of how to properly run ads it's to a page. But the Calendly the reason why you'll eventually have to upgrade that's why use cartridge because before you know it you're going to have three different softwares. And you're spending 100 bucks a month anyways I just use one and it's the same damn hundred bucks, but the reason why the Calendly. is so the reason why the upgraded version of Calendly is required when you start going into advertising because when it's all said and done. it's all about custom audiences that's what Facebook ads is all about and I kind of mentioned that on our on our other call. Where when you're on a website and people and you're searching around and you look at that red bag and you click on it. But you don't buy it before you know what you see an ad on the damn red bag right that's retargeting that's what. 99% of advertising online is all about Facebook ads instagram ad linkedin ad YouTube ad I don't give a damn it's all the same it's all about retargeting people who have engaged with your previous ad. A form of engagement is I either watched the video they're tracking that right now now this is not an ad so I don't think Ruth is tracking it, but if this was a Facebook ad. it's a two it's a two two minute and eight second video she would be tracking if she's a smart advertiser which i'll give her the benefit of the down say she is. She would be tracking me right now she knows that I watched 32 seconds she knows that I watched 35 seconds that is a custom audience. So when you when you put a video out that's why when you got them videos on your business page, the moment we start running ads we're going to start tracking those who watch it. So if you sat here and you watched 50 seconds of my video there was some interest there. You might not have clicked you might not have went to the web page you for sure didn't give up your name and email but you sat there and watched 50 seconds of it. that's an audience so what i'm able to do in Facebook is create a custom audience and i'm going to name the custom audience people who watched my video for 50 seconds. that's the name of that audience the second audience is going to be when they click and they come over here, but they did not opt in. that's another audience i'm going to name that audience listing page visitors who did not opt in that's the name of that specific audience. Another audience is going to be those who actually click and it's wait they're just going to go into these boxes by themselves. audiences yes because we're going to set them up yes that's what we do on our next call is I help you but it's but it's all about the software we need these different pages because here's the deal. This link up here is for the landing page so what i'm going to what i'm able to tell Facebook the video is one audience another audience are those who land on this link this what i'm telling Facebook. If anyone lands on this link Facebook put him in a custom audience and name that audience listing web page visitors only. So they land here, but they never opted in that's an audience and why is that so important because as I go run my next Facebook ad i'm going to target this audience. Right they saw this listing they clicked they got to the page but for whatever reason they didn't opt in okay let me show you another ad. That's a warm audience they clicked they came over here that's a warm audience that's someone I want to get back in front of. Another audience are those who actually click opt in and land on the thank you page the second page this page is so important this link is so important because this is leads so now i'm going to tell Facebook hey. Anyone who lands here is my listing lead and why is that so important because now i'm going to take that audience and exclude them from seeing future ads. Because they've already opted in. So just like you the moment you go back to that site and you actually purchase that red bag. You land on the thank you for purchasing page your shipment will be out in three to five days here's your confirmation number that page has a link and they are tracking it. that's why you'll never see another ad on the red bag, because they know you already purchased it because you landed on the confirmation page. So so here's why Calendly back to Calendly the reason why that upgraded version is so important you're gonna have to I think it's like 26 bucks a month. For the you don't want me to do that right. I don't want you to do that. All right, so then. Because cartoon doesn't tell me what you just tell what you want me to do. Yeah, so so but i'm telling you i'm telling you why you would have to if it's not culture I would i'm telling you i'm trying to explain why. i'm just going to show you real quickly why I even thought about doing that. The other day when I was playing with you know all my branding nonsense stuff. Yes, so i can you see my yes I see your IG yes so I created like a links right because i'm going to do I need Google reviews. So i'm creating a Google a giveaway and we're going to post an ad like it write me a review sharing your story and you enter to win like it was a yeti cooler or something right awesome. And then it was like schedule a 15 minute strategy call and I guess that took me to this perfect. Perfect okay does this then. Okay, so here let's let's go through your flow real quick because because this is what i'm explaining click on your Calendly. yeah open it up all the way per yeah can you yeah okay so let's go through this flow schedule a call schedule a call i'm going to show you why. you're going to you're going to you would have to upgrade when it comes to advertising when it comes to now. Facebook ads instagram ads whatever so now as you go and schedule event click the blue button this link right here needs to be tracked. So with Calendly the problem is that you cannot change that link at the top Calendly calm forward slash the Danielle Reese forward slash 15 minute forward slash invitees. That link needs to be your calm that's number one number one that that link needs to be your your calm and and and you can't change out that link unless you upgrade. Number two your Facebook pixel needs to be on this page because here's what's going on go back to real quick the Facebook pixel needs to track whoever lands here. So the link at the very top now I need to put that link the Calendly calm forward slash the Danielle Reese team again that needs to be your custom domain. But here's the point that link needs to be set up as a custom audience so now i'm able to take this custom audience and name it scheduled appointments. Why is that so important, because now I could take this audience and exclude them from seeing future ads they've already scheduled a call with me they don't need to keep seeing my ads. Right right so that's why at the end of the day it's all about custom audiences these links at the top is what it's all about we need to track who's landing on what link. that's what it's all about. So i'll do the cartra and then I could put that link here right. yeah yeah call with me oh yeah and then when they click they go to the Danielle Reese calm forward slash schedule. Because that's going to be the name of so wouldn't be that link at the top it'd be it'd be your domain right and then your pixel would be on it and that link would be set up as a custom audience, so we know who's landing there. Yes, that's that's that's that whole thing, so this is what i'm going to focus on after our call today i'm going to focus on go daddy i'm going to buy it like maybe three links to Danielle Reese and then like a seller something about seller something about buyer guide. Yes, the respire guide the reseller guide or something like that, and then any other accounts I need. No it's just that and then and then setting up a car to account. let's let me send you the link for culture also i'll email you the link for cartridge don't don't go to cartridge now i'll email you the link and then just active a 14 day trial. And then i'll help you with all that i'll help you with all of that so not only on the cartridge side, the reason why that 99 bucks a month is going to be worth it for you d. is because it comes with me like i ain't got nothing else to sell you like a nothing else to pay me like you didn't get to pay me nothing else no more like. Just activate the cartridge and you got me so you got all my support you got all my funnels whenever the hell you need something updated I got you we jump on zoom and i'll help you fix it like they nothing else to pay me. So just that alone is worth the damn service, you know I mean just to have me and it had me whenever the hell you need me to help you with it, but. I have a lot of funnels already done the open house a listing funnel a seller guide funnel I have all of it already done for you all I gotta do a transfer to your account. So that that's going to be worth it, but what we should focus on is is yeah getting a couple links seller guide something that that that has to do with your your team name. seller guide maybe maybe the Daniel Reese the Daniel Reese seller guide calm yeah right some like that the Daniel Reese buyer guide calm. Some like that that that could be something short and sweet and super effective get a couple domains and then and then work on the intro video. And that's where we should that's that's where we should start. And then and then maybe yeah you want to yeah activator activated for activate the fortunate trial for cartra and then and then on our on our very next call let's run your intro video. Okay. And the reason why one. One huge reason why that intro video so so important is because, as I mentioned in the beginning is that now we're going into local advertising. So the whole purpose of this intro video is to find our audience so let's say, for example, we go into Facebook we target your your area your city. Your town your borough whatever you guys call it out there we target that local area and let's say when we set up the ad. The potential reach that Facebook is going to give us is let's just say let's just randomly say 400,000 people there's 400,000 people that are in this area. So we target them 400,000 people now we're not going to reach all of them, but let's just say we reach let's say we reach let's say we reach 10,000 of them. Which is super small number and super realistic let's say we reach 10,000 people we get 10,000 views on this video it's an ad so we're getting 10,000 views on the video. But out of the 10,000 views only let's say 7,000 of them watch your one minute video for 30 seconds yeah that's our audience. So now we create a custom audience we name it intro video 32nd viewers now that audience becomes our targeting now we show that audience or second ad we show that audience or third ad that is our warm audience. So that's the beginning is the intro just simply it's not a pitch it's not saying hey call me it's just hey man this is. here's why i'm so excited, let me tell you a little background a little bit about myself and why i'm so excited to help you guys, let me introduce you to my team. One of the thing I want to ask you a question. i'm going to share my screen, so I also kind of want to farm my town, yes, and all i've done so far as like sent out a postcard. To the town with like a QR code and it has a video of me and like the top 10 questions, you should be asking a realtor who I love that where's that video you got that video, I do have that video you should run that video okay that would be good. And then like the back was do you want to know what your neighbors are selling for scan here and this bring bring you brought you to like that estimate like I mean that you know, like put your name and email and you know that thing. This QR code brings you to the video. that's that's that could you scan this what your phone I guess it'll pop up but yeah I don't make funny pull up on my screen. In that same area, yes that's that's our target so every Facebook ads going to go to that area right there.