 had a friend call me up the other morning and tell me Christian I woke up this morning and I'm just not excited about my business now some people might think that they're picking the wrong business model they don't have enough passion for the subject they might think that they need to hustle harder or that they're burnt out but most of the time people are wrong about all of those today we're going to break down the real reasons you don't feel motivated in your business and why you need to get six things handled if you actually want to stick around long enough to have success let's get into it the concept of motivation in business is basically the same as motivation everywhere else in life now oftentimes people just make this way more convoluted than it has to be and they think there's some crazy thing that they're just going to be passionate about and that it will never feel like work and they're always going to be motivated but here's the thing about business is it's solving problems for other people there's a lot of self-sacrifice involved and there's a lot of putting all of your effort towards solving somebody else's problem only to have them write in on your email leads and tell you to go f yourself that's the haters you're going to experience in the market but what I'm trying to say is every day you're going to wake up and you're going to get punched in the face in business and if that's not exciting to you then you might not want to be an entrepreneur but there's some of us who thrive on that like we can't function without the chaos and I think that's who entrepreneurship really speaks to so if that's you and you like the cast you like the thrill you like the adrenaline rush of going out there and eating what you kill being responsible for what you make not reporting to a boss and not getting that steady paycheck but also having no limits on your income then we want to make sure that we can sustain motivation because if you're like most entrepreneurs especially if you're starting out you have a lot of motivation in the beginning and then it slowly wanes over time and that shiny object that looks so promising starts to get dollar and dollar so there's a phrase that I love that commitment is doing the thing you said you would do long after the motivation has left you but let's talk about how to keep that motivation up so that you can keep your commitment so a couple of years ago I went to an event called unleash the power within in west Palm Beach Florida with a couple of friends and this event is put on by none other than Tony Robbins there was about 10,000 people there and if I remember correctly this was a three day event but one for about 12 hours each day and it was like one big rock concert I think there was more dancing and group shoulder rubs than really anything else going on there but Tony Robbins is a master of his craft he's been doing this stuff for like 40 years I think he's been teaching unleash the power within on change which has a side note something so cool about business is you find one thing that works you can just run that thing for years and years and years but aside from all the dancing I did learn a lot about myself and people and motivation in business at unleash the power within and so my friend called me up in the morning the other day and said she wasn't excited anymore I knew exactly why because I already been worried about this for her and the reason was because she's not getting her six human needs met in business now Tony Robbins says if you can meet three to four of somebody's human needs they will become addicted to you now this could be a partner you're meeting needs for this could be your customers you're meeting the needs for could be anybody that you want to have or keep in your life you want to try to meet as many of their human needs as possible and they literally will never want to leave so he says there's never been a divorce where the partner has met more than two or three of the human needs so let's jump in and talk about what the six human needs are and how you can fulfill all of those for yourself in your business and also apply that to your clients and your customers so they want to keep working with you because if you don't have these six human needs met that shiny object is going to start to look real dull so the six human needs we've got certainty we have uncertainty and variety we have significance we have connection and love we have growth and we have contribution so let's just start with the first one certainty is the assurance that you can avoid pain and gain pleasure certainty is just having that routine every day waking up and not having everything be total chaos even if we love uncertainty we need certainty in our lives just so we can rely on something that's what a lot of us like about having a partner in our lives is we have that certainty of having that person in our life that cares about us but what happens let's say when we date somebody for quite a long while again in relationship theory we go from what's called erotic love to companion at love and what happens we start to kind of wish that we had uncertainty that thing in the beginning of the relationship and the same goes for business right just turns into a grind we're doing the same thing every day it starts to feel like work and then what happens we only have certainty but we also have to have number two uncertainty so uncertainty or also called variety is the need for the unknown change and new stimuli now i think for about five years all i had in business was uncertainty and eventually it started to become really routine and all of a sudden when things started to succeed got really repetitive and we're just doing the same thing over and over again and i found myself really kind of getting bored when i was at my most successful and almost sabotaging and almost being more excited about business when things were going wrong and i started to learn from business coaches that there shouldn't be a lot of drama in your business yet i was addicted to that drama in order to get the uncertainty so sometimes we'll look at that and we'll say okay how am i sabotaging my business in order to have uncertainty or how am i sabotaging my relationship in order to have uncertainty and how could i just create that uncertainty on my own so i don't burn everything to the ground because again we need all these needs to be met and again you can do this for your partner you can do this for your customers too number two is uncertainty go to number three here number three is significance this is feeling unique important special or needed of course i use the relationships for this particular video because it's just such a great example of what we're attracted to as people we need to get our human needs met and we might think oh we really like that person deep down we probably really like that they meet our six human needs so we need to feel significance now when you start to succeed in business and let's say especially if you you know if you're a hero to your customers or if you make more than anybody you know in your entire life you're gonna start to feel some significance or even if you publish youtube videos and people get value out of them or you lead a team hopefully that gives you some sense of significance like what you're doing is important and people find you to be important that is the third human need and we can find this in anything you know i used to snowboard all the time and compete and it was the most important thing to my group of friends and to basically everybody that i knew and once we you know got out of high school got out of college people started to go off and get jobs and stuff and snowboarding really wasn't as significant as it was before and all of a sudden being the best snowboarder in your group of friends wasn't as important guess what happens the significance drops and all of a sudden the addiction to that activity again because we all have snowboarding in our lives whatever that is for you that activity that you're addicted to when you're younger is law as soon as there's no significance left to that activity your addiction is going to start to drop and you're going to find yourself doing it less and less so one thing you can do is go back and look at things that you used to be really into in your life and find out where the six human needs started to drop off and you'll see that's when you stopped doing that thing so next we have love and connection number four this one's really important and this is the one that my friend is missing because she's going into ecom and all of her friends have nine to five jobs and i think this is the one that people miss the absolute most because we have such a strong desire for love and connection as humans it's how we survive is we get the approval of the tribe around us and so if you're not getting love and connection through your business you're most likely going to stop doing your business activities and do activities that will get you love and connection instead so if your partner doesn't improve your business if your family if your friends don't improve it you're not going to get that love and connection and you're not going to get your needs met and so my friend she doesn't have any friends in the ecom net she doesn't have any friends who are doing startups and all of her friends work nine to fives and so when she goes to work in the morning on her business she's all alone she's not even part of a paid community that's why i think wfa our flagship program at digital nomad.com is so important is because we have an amazing community of like-minded people that work together and help each other out and there is love and connection there right we're there to support everybody but they support each other and they support us and so we have that communal aspect and this is so so important like i don't it doesn't matter what industry or what niche you're in if you're not in any paid programs right now where people are dedicated to a cause and they have skin in the game that's going to keep you on a shared mission you you have to take care of that you have to go join a program in your niche so that you have love and connection now i've gone a step further in my business life i have accountability partners i have mastermind calls i have weekly meetups all with people who have the same values as me and who share the same mission as me in business now i can tell you sometimes to get a bit bored of of work or business and i don't i'm not pushing as hard and then i'll jump on a call with my mastermind and again i know we call this love and connection but i'm really just talking about human connection i'll jump on a call with my mastermind these guys are all complete bosses they're all crushing it and what happens i want significance in that group i want the connection in that group from being successful in business and i walk away from that call you know feeling fired up and inspired but feeling like work means something again or i can get on the call with a client who is putting into practice the stuff that we teach the stuff we help them with and it's changing their life and guess what i'm getting significance i'm getting connection so if you're feeling really burned out today and you're not feeling like working i would really urge you to reach out to somebody who's working on the same thing as you could be ahead of you could be behind you but offered to jump on a call with them and help them in any way that you can or just try to make a new friend in your niche and you're going to get that connection you're going to get the human needs need met you're going to want to have significance in their eyes and you're going to find yourself caring a lot more again so if you're feeling really dead inside of brown work try that out now those are the first four human needs those are the basic ones we really have to get those met it's kind of like mazel's hierarchy of needs if we can't get those met we're probably going to drop out immediately once we get those met then the last to become much more important so next on the list we have growth which is an expansion of capacity capability or understanding now if you've made it very foreign business i would assume that you are growing you're always going to be challenged you're always going to be pushed you're always going to be asked for more than you're currently able to give if you want to grow in business and so it is that process of growth which can be very painful in the moment that is so satisfying over time and you know people always go into business and they wish they wish they weren't experiencing the problems they wish everything was going right but you have to shift your perspective and almost the greatest thing that can happen to you is things are hard and you learn to work through them and you grow as a person that's what the real satisfaction comes from over time so bruce lee says something like do not wish for an easy life but wish for the strength to endure a difficult one and that's what you get out of entering businesses you get growth by consistently overcoming problems and going through the pain something that really helped me out in this area just if you're trying to figure out how to deal with growth in your business is you can think of it like in the gym when you're in the gym and you're going through a lot of pain you know that pain is going to produce a positive outcome in the gym it's obvious we know this it's common knowledge and so when you're going through that pain the people that are really into fitness they get pleasure out of that pain because they know the more this hurts now the better my results later and so you can actually start to enjoy the pain you can do the exact same thing in business you can say this hurts right now it's telling me exactly where i'm weak exactly where i need to improve exactly where i need to find my competitive edge what skills i need to develop what team members i need to bring on and start to love that pain knowing that down the road the satisfaction you will get from the painful growth is more than anything you can ask for in life so it's actually the difficult times that make everything worthwhile in the end with business and finally the last human need we have is contribution one of the greatest reasons to go into business but again if you're just starting out you don't really feel like you're contributing you might be missing this need so one of the ways one easy way to get contribution is you know to coach people or to teach people that's a really easy way to have direct contribution and see the effect the impact on their life in real time you can do this in a formal arrangement you can have paying clients things like that or you can just help people that are just a little bit behind you in your mastermind in your accountability partners and you're going to get that feeling of contribution now you're also going to get this by helping whatever business you're in whether it's an ad agency or sell econ products or you're an inventor you have a tech startup whatever it is hopefully your product is making the world a better place and you're going to feel that sense of contribution sometimes it just takes a while to catch up if you are in the early phases so i said to my friend you know you're not you're not feeling burnt out you're not feeling dead inside around this business idea because you don't have enough passion for it or because you picked the wrong idea or because everything should feel good all the time she's not feeling good about it because she's not meeting her six human needs and so i said the number one thing you need to do today is not make tactical progress in your business it's to go make a friend in your niche and then get on a call with that friend every single week now the first person you connect with in your niche is not always going to be your forever accountability partner whatever you want to call them the person you talk to every week about your business the first mastermind you join is not going to be your forever mastermind but it doesn't matter you just have to get started you just have to start connecting with people you have to start getting your six human needs met so maybe write these down and then mark off which one of these which one of these am i getting met in my business right now and the ones where i'm weak in how can i strengthen that need being met and this is really what's going to keep us addicted to our business in the best possible of ways um addictions aren't always bad they can be positive healthy addictions so get addicted to your business by getting all of your needs met and do it methodically look at what needs are being met right now where the gaps go try to fill those in and if you're listening and your wife or your husband hasn't been as happy with you as you'd like them to be maybe just transfer this process over to your relationship too it works in all areas of life you'd also take this out and go and use it on your customers and say how can i meet more of my customers needs so just one more time we have certainty the need for things to be the same we have uncertainty the need for chaos or variety we have significance that's feeling important like your special you'll get that from success until you realize people don't really care that much you might need to find a new way to get significance now real quick i'll note you can also get significance from tearing other people down uh destructive behaviors um you can do it through consumerism there's so many ways to find significance so i recommend you find it through being a producer that's the one that's i found to be the most fulfilling long term we've got connection and love that's actually connecting with people having relationships in your business life uh growth enduring that pain to become a stronger better person and then of course contribution giving back sharing what you've learned creating amazing products and services for the world go out there you know you meet four of those needs you're going to keep going you have less than four you're probably going to quit and give up and you're not going to get the result that you're after you have six of those you will be addicted to business and you'll become a high producer i can almost guarantee if you look at your industry you look at your niche right now people at the very top that are obsessed with it they never stop and look at Gary v guarantee Gary v's getting all six needs met through producing content so you really gotta go out there find something that will get all six of your human needs met you'll be completely addicted to it when you get addicted that's when you start to dominate and you're not going to wake up in the morning and say i don't feel like going today you're gonna feel it you're gonna feel fired up and you're gonna think i have passion for the subject but what's actually happening is you're getting all of your human needs met so i've been wanting to talk about this for a while i don't think people really understand how important this is it's a little more esoteric and it's not as tactical it's not as applicable in the moment they're always looking for that one thing that magic pill but this is really it is the magic pill is are you still doing what you're doing a year from now are you dedicated are you addicted do you think about this do you have fun doing it are you connected doing it so go ahead and put in the comments do you have your six human needs met if not i would love to know which ones aren't being met right now and a couple ideas what you might be able to do to start meeting those needs then once you do that come back let me know how that changed things for you are you starting to feel more passionate are you feeling fired up are you getting up earlier are you excited to work on your business again i hope this helps that's all for today it's christian martin they work from anywhere digital marketing guy see you on the next one