 What's up everybody once again is Brand Man Sean and I'm back with another episode of Inside the Network where we share exclusive content from inside of brandmannetwork.com. This is yet another clip from the very long conversation where Brand Man Network collaborated with Music Entrepreneur Club and me and Dame just sat down answering questions for artists for hours doing a live Q&A. This particular clip I think is something that's really relevant for artists to think about and shift their perspective. I don't hear enough conversation about this and I'm going to expand on it just a little bit at the end. Check it out. The purpose of the website initially in my in my idea was to create like a personal experience for my fans. So like say for example you know they follow me on Instagram, they follow my journey all in it. It was another way to kind of get them another lane to see my journey in a different light and kind of tell like even more personal things stuff I really couldn't share on social media per se for it might get flagged and things of that nature and so that was the initial purpose of it but listening to what you guys said like like for what I got out of what you guys said was basically like don't make it overly complicated like make sure it gets to the point but it's also immersive so that they'll they'll not only get something out of it but they'll convert. You know well it's tough to get traffic to your website it's not a you know it's not an easy thing to do I mean unless you're just paying for it. So whatever the experience is it has to be worth coming to your it has to be worth getting off of Instagram you know going into your bio actually clicking the link and like okay what am I experiencing now that's different from Instagram that you know maybe feel good about clicking it you know so I just just just think think through that and I've seen some some unique things that have happened on people's websites. I don't think I don't know if she has a website for it but the artist no name from Chicago she recently started a book club. I would assume there's a website for it and I can imagine that there's a lot of reason to have a website for that and a lot of fans will probably flock to it because you know I think it's something unique it's something it's a passion point of hers so I'm sure she can create a unique experience out of that so if there's something that you're doing that's unique and you can create you know adult experience on the site and people will be happy to go then you know take a shot at it. It's crazy as you say that because no name is one of my inspirations as far as rap and it's concerned so it's crazy that you said it. No dad were you aware of her book club? I wasn't I wasn't until you said it. Yeah you should you should check it out I mean I think everybody here should check it out because I think it's a dope extension of her brand and she's starting to create like experiences around it I know that she's had like meetups in different cities and she I think there's like two books a month that they read it I mean I think it's dope if you're really into books and that's something that's just another thing that you can share with your fans and I don't think she's charging for these meetups but I bet you she could you know are for the the book club meeting in your city you know and that's something unique that I don't think an artist has has won so I think that's dope. Yeah I think a big thing that so many artists need to consider I'm especially once we have some semblance of a fan base already is those adjacent communities that you can be a part of or that makes sense for your brand and being in charge of a community in that category versus just trying to have hey this is a fan space right that that fan club thing that's not as organic and it's a lot harder to build off of if you're not freaking beyond say or something like that but similar to what you just talked about with no name um Dame I know an artist um what is it I think he has had something to do with anime like but there's like and people who watch anime and they kind of comment on those shows together there's so many different categories of things that people like right what is your community like obviously especially for like niche artists just probably some things that people like in line with what you like and being in control of that community that and that's legs to build all on its own right that big book club can become huge just off being a book club becomes some some other revenue strain for her some other way of you know whether it's through brand deals or whether it's she sells a book right of her own whatever happens out of that there's something huge that become that that comes after it but the great part is you don't necessarily have to highly monitor these types of clubs as well in terms of it because it's not all about you it's user generated content you're getting the brand equity for being over it versus it's just me me me me me a hood started like a workout program thing to hashtag shredded obviously he's in really good shape he's always posting himself working out so um yeah something that he's done as well i hadn't heard about that that's see people are doing it y'all that's definitely something for people to consider all right again you can check out that full clip of brandmannetwork.com but here's the expansion of thought that i want to add to that right if you're an artist and you start this adjacent audience right you start this tournament club for some kind of game because you like being on twitch live and all that stuff a lot or you start a book club or whatever this essentially is something that can be very similar to running another business and why i say that is you're now setting a fan base and you're creating access and and creating a base of information of people that are interested in a topic most businesses are trying to find an audience right and most artists after they get to a certain point are trying to figure out what kind of business to open should i open a health club can i extend my brand that way or sponsor something or should i buy a company that's related to burgers right should i start a franchise of Burger King or McDonald's what should i do you doing this actually set you up to start a business that serves that this is another reason why we're talking about you not being the main face of this yes you represent it and you're involved in that create somebody attachment but allowing the community to be strong in and of itself now creates a community to tap into this thing that hopefully you're interested in right obviously right should be an extension of your interest but then has the potential to become book club to bookstore right book club to online bookstore or book club to tour right or maybe you have a writer's club or like something where people are collaborating and they pay money for that for some reason i don't know there's so many interesting ideas that can come from that obviously games their tournaments cost money people pay to be in tournaments and things like that uh get to play with me live and you know so you might have a live stream every now and then or people get on and they pay to go against you and see who can beat you and some fans watch i don't know there's so many ideas that can come from that but again it's a business in and of itself it's setting the foundation for a business in and of itself that when you get to the right space you can literally build that out and that be a business that is its own brand right separate of you and now we're talking about that true artists and music entrepreneurship starting to come together in the ways that most people desire but struggle to actually execute so again as always you can check out this full clip in brandmannetwork.com and if you like this video go ahead like button well description all right let me go ahead and say that in the description you can follow brandmannetwork.com and check out the things in that space but if you like this video go ahead like button if you like it your minds will share it and if you're not subscribed you know what to do hit that subscribe button