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Published on Dec 9, 2015
Economist Richard Thaler visited Google's office in Cambridge, MA to discuss the topic "The Behaviorializing of Economics: Why Did It Take So Long?".
The talk is an introduction to his book "Misbehaving". He points out that economic models are based on ideal entities he calls "econs". But maybe economic choices are made by entities we might call "humans".
Richard Thaler is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is the coauthor of the best-selling book "Nudge" with Cass R. Sunstein, and the author of "Quasi Rational Economics", "The Winner’s Curse", and "Misbehaving: The Making of Behavorial Economics".