 That's the wrong button. All right, so in zoom Do I do that through the zoom meeting thing gallery view? Yeah, you should be able to share a screen You should be able to see a green button at the bottom All right, awesome Now so in in cartridge, I've kind of worked where I've gotten my landing pages Nice in my forums all set how I want them for my ads on Facebook and And I went into communications and I set up like seven emails nice when my sequence is So I think and I think and I think I finished all the content kind of like how I wanted it to be and Literally, I think I'm just at the point where I'm gonna launch it. So before I did that. I just kind of wanted to Ask a couple questions. So like here's yes, I got these emails and there's videos in each of them one of my questions was in these videos when I Get in my inbox because I've tested and stuff you have when you click the When you click the video it redirects you is that normal? It well if you click that link should be in the email if I click on that link in the email It should make it should take me to that page All right, so maybe that's so this is what it's doing like I have this And this is one of them you click this and then it'll go and it'll redirect you and then it'll go here for the person to watch and is that Kind of like normal to do it that way. It won't just play it like in the email or anything Yeah, yeah, good question. Yeah, it will not play in the email It will take you out to the page and that's a good thing, but that that link was that a cartridge page? No, that those that video it was just in my I That I don't have it linked to a page it just so I didn't I didn't even think about doing that So so that video is hosted where is that video hosted click on it again? Yeah, it's hosted in just in in cartridge in the videos hosting. I just that's just where it is Okay, okay I can yeah, it's good. I can make a page for each one So when they click the video instead of redirecting to that page, it'll redirect Into just to that video it'll redirect to a page so I can do that Yes, I wanted it to kind of pop up in the email so they could watch it. So this is just where the videos are but So I could put A page together for each one of the videos and then in my email Um when they click on that Video It will go to the page. Correct. Yes And let me see your open up go back to my pages And and click on your thank you one real quick. Thank you for subscribing. Just click on the middle. Just click on the actual Yeah, let me see it real quick Okay, so that's a video and then and then right below where that chick is that what do you have below her? Is that is there anything a button down below her anything? Yeah, let's just open it up Because what you can do is you can easily just take because i'm just assuming that this thank you page is a basic page with your video and a call to action button Like a button. Yeah Click on if anything let me take a look at it real quick So right below that that girl is what? Okay, so we got the video and then right below her Okay, perfect. Yeah, dude. So if anything you can easily take this page and just clone it You want this you want that video you want each video in the email to go to a page like this? Okay, so I can clone this page and then when I go into the sequences I can just Somehow that's what I was going to go I was going to go to um The go back to this actually yeah in Yeah, you could save progress and then just actually you could just return a dashboard That's fine because you didn't make any changes to it, but um in my communications The way the way the email looks You know you have the image they click on it and then they watch the video you can have the same thing set up You know just like just like that where it's the image and the moment they click on it It it's very similar to how you have it now, but it's not just going out to a video It's going out to the actual page with the video on it um But but what I'm saying is the email watch to go open up email content So how do I get when they this is the email? So how do I get when they click this? It'll go to that page. So I just like Right there and do a destination URL Is the video so rather than rather than having a video slot there Okay, so for example hit the edit video the arrow to the left. Let's go back. Yeah, let's go to design templates And then rather than a video spot there slide over an image And so what I was oh, okay, okay So what I'm saying is the the image it could be the same exact thing but the moment I click on that image You're taking me to a to a page and so if you open up the pink edit that pink pencil there So hover over the image pink you could put that URL right there. So the page Goes right there. And do you know why I want to why I'm suggesting a page I would rather get landed on that whole that whole page then I would want I don't want them redirected to that Other thing But well that that other thing it looked like a page. It was very similar. Yeah, but do you know why like We need a page go for it Three reasons Number one reason is because you could put your facebook pixel On that page I need to be able to pixel everyone everyone lining on any damn page I need I need my pixel on that page and that video page. There's no pixel on it That's number one and the number two Yeah, you keep my attention by having the video right there in the video only But it was similar to the other one but the same thing but attention attention is number two and the number three is that button Yeah, just like on your thank you video. Thank you page. There was that call to action below that check You want that button below that page in that email as well. Yeah, no, I love that. Yeah, that's that's what I'll work on now I'll put those on those And just clone them just clone that thank you page and just use that one over and over and over for all your emails For the videos in your emails Right. Um Cool. So yeah, that was one of my questions Um, the other one was the pixel actually so if I if I'm gonna do actual launch of it Um, I want to make sure that when I run my custom conversion that like you were talking about my pixels on So I need to put it go into cartra and add my face with pixel to every single page that I create I don't know if I've done that Yes, and and when you clone it it makes it even easier. So Yeah, the thank you page and then boom just clone it and then you'll have it on every page Okay, um, but yeah, you'll want to add the pixel Real quick, um to grab the the pixel. Do I I'm right in here in the uh hit the dots right there the dots Yeah, and then let's go to events manager And then what we'll do is we'll see we should see I think it's add events. Let me see Right there towards the middle of the page to the right We'll see, um Right there add events that drop down To the right down you see add events more. Yeah. Yeah, there we go and then from a new website And then install code manually And then just copy And that's all you need So it's copied now. Just bring it to the page and just um and just paste it in You don't need that right there. So just go back to the cartra page. Just exit that. Okay. Yeah So we just needed the pixel so you'll just um Yeah, I know you'll want to put on every page. Yeah edit So I can't remember what I know when we talked we did one, but I don't know if we did them all I just wanted to do this one more time. Yeah for sure I got the pixel on there. Um And and that's all facebook needs. It just needs for me to take the pixel pixel go to my cartra and then do this Otherwise when I go to make my custom version, I just want to make sure when I do it My pixel is turned on Yeah, the pixel the pixel is obviously for the tracking but but mainly to set up the custom conversion Which I don't think we did that right. We didn't do it. We didn't set up a custom conversion No, I was gonna actually just do it real quick Yeah, yeah the custom conversion needs to be set up and the pixel needs to be set up First and then and then also for custom audiences. Okay, so this one does have it in there Yeah, go ahead and make sure that's the right one though. Is that the right? Go ahead and just paste it again for the hell of it. Just paste it again So just always remember your pixel ends. That's your pixel ID number right there the one that uh 269 So I always just kind of look at the last four digits What is what's the last four is uh, where is it eight zero six five? I think oh eight two six now. Okay last four is Uh, nine eight zero eight. Okay, nine eight zero. Yeah, it's so small. I can't even see Nine eight zero eight. Okay. That's your pixel And have you have you installed the facebook pixel helper? Yes. Okay. Awesome. So So I'll make sure I'll make sure all my pages have that on there Um, and and always always say progress just for the hell of it. Try not to leave it idle like this Oh, yeah for sure For sure. Yes I always Yeah, that's not good You've already experienced. I could tell you've already experienced losing something Yeah, well, I mean, uh You spent all this hopefully it wasn't it wasn't too much. Okay. Good. Good. It wasn't too much And then what you can start doing two man for the hell of it is is customizing your links Like even if your dot com is not integrated at least just customizing somewhat watch click on the three dots again I like right here. Yeah, click on the three dots and then go to get get code Okay, and then click on uh Get the page link Okay, perfect. You got it. Thank you. Okay. Gotcha. Yeah, okay customizing it put in something right there Is always better, you know, I think I you showed me that last time I think I have been doing that Awesome too. Um, so okay, cool Cool. So yeah, you showed me that So we're going we we have so if I if I want to grab my pixel in the future I have to go to data sources events from a new website and then So it's the pixels brimish was pixel try and solar main page. That's the one And you can see there's your way And if anything what I would do two man is start a A folder at the top of facebook add folder. Yeah Just start bookmarking all these different pages. We want to bookmark this page You'll want to bookmark your custom conversion page You'll want to bookmark your custom audience page. You'll want to bookmark your dashboard That we can get to the dashboard right away and run an ad Like this is the dashboard right here. You'll want to bookmark this page So when I want to run a custom conversion um I Should I go from here? Let me just go in from here Yeah, that'll take you straight into the setup when you click on add from there It'll bring you straight to this step right here and you'll want to bookmark this page Is this this is where I want to do my custom version from right here, right? Yeah, you'll click on conversions But what you have to do first is you have to set up a custom conversion See that's what I was wondering. Yeah. So that means I have to go back into kind of where I was and set up a custom Okay, click on the dots and then go events manager So that's there we go. Okay, and then and then we're going to click on the the triangle the blue triangle to the left Now the custom conversion it's built around or it's set up around the thank you page So right the pixel see how that right there it says lead and that dot is yellow Yeah, that pixel may not be on your thank you page See, I don't know what this is from but see we just yeah, let's get to that one I don't know. I don't know what that is. Okay. So can we delete that? I don't know if you can actually Um export manage view Yeah, you might you might not be able to that's that's fine. So page view um That's fine right there. That's fine. But um, okay, so I need to set up a custom conversion, right? Yeah, so Create no hover over the triangle the blue triangle. Okay, and then okay conversions. Okay So, yeah, um 980. Okay. So this is the right thing. Yeah, that's the right one So you got a custom conversion for this one, which is which is leads So that right there. Yeah, you did that, right? You're also work, you know what hit manage. Let me just double check. Yeah all URL. Yeah, that's that you set that up, right? Okay, maybe we did this together last time Did we We may we may have but I just wanted to make sure before I did it we so If I have wanted your I have two different forms. So I have one so I did I did one where it's um There's like a normal where you can sign up, right? Put information in for solar lead and the other one is for Basically to get on the email list. So it's an article that I created and it's not asking for anything This is basically, oh, well, that's this is the actual article, but actually I want to take you through Oh Take you through so I can show you This is why I solar proposal often page and then a newsletter. So I'm gonna that's gonna send them to My email marketing Mm-hmm. So actually let's just get the Navigating through this thing good man Tell you've been in it Okay, well, all right. So um, so this is uh Kind of like the article that I made for them to if so it's not I'm trying to like do more of like Instead of super addy where it's like, you know sign up This is more cons like some free content. Yep. Yeah, and they could So I made an article and so they they can give me their email and then get the article. So We'll just agree Really cool, man Then it takes you here and there's four hacks and then you're saving Uh Power or money on power you can click it right here And so it's not asking for anything. You can't there's a I'm not asking you to sign up So I'll do both I'll do one like that, but then this one as well And so this is the article I made It's where free content at the bottom you can get a quote, but um, so this so anyways, so for this has Oh, that's an exit topic, right? um So this has a thank you page So this is the solar roll proposal option Which the thank you page for that is the one we worked on thank you for subscribing Or actually that I think that was this thank you page And then the one that we did thank you for the thriving is the one for the newsletter So there's two thank you pages. Um, so if I want to run an ad on facebook I need to do two custom versions one based off of this one And one base you got off of this one. So Let's go in just real quick. Let me got this one is Got a pixel on it So you want you want you want two custom conversions and then you also want to set up two custom audiences So the reason why the audiences are so important a custom audience The reason why that's so important is because as people opt in they land on the thank you page That is a specific custom audience. That's an audience that you want to be able to exclude from seeing any future ads They don't need to keep seeing as they've already opted in Right, this doesn't have Oh, that was the wrong one. Yeah, I understand You want to pay for something? You know that you don't need to Um So We want to go back. Yeah, let's go back to click on sources. Yeah data sources and events perfect from a new website install communally copy perfect, that's all then I'm gonna do paste It's the right number. Okay, so we have the pixel on this page now and then We have to go to Facebook and Create two custom conversions. Is that right? Yes. And so we got let's set that up real quick Let's click on the triangle to the left the blue custom conversions Oh shoot the freaking Yeah, right here. So so that right there That was for uh This one. Thank you for subscribing. I believe just what you want to do is just be very make it that title Just title it very specific just so you know, you know, I mean so click on Yeah, man. I mean click on it and then you just hit manage So right here it's that it's that one right there. It's that Well, you can see the URL to the left so All right, let's type the you can always um Yes, so what link or where does that take you? Okay, so this is the newsletter one. Okay, so that is Basically signed up for my form. Um, and So then that means we need to do the one where if they filled out like if they went to the newsletter They went down and they wanted a solar quote Then this or if I just want to do an ad for the solar reposal I think if we're scheduling page would be more like or I think you For getting a solar quote page would be this one so Just just highlight it as big as you can on the on the ad manager on the conversion site Just you always want those titles to be specific Thank you for scheduling So I ran the letters. Okay, so Okay, so this right here this one see how in the description Yeah, okay, I mean Subscribing So just in the future you could I mean we can always delete this one and create a new one I mean, yeah at the same time like you can hit manage hit manage and let's just see if we can rename it Click on rename Uh, can I just or no I have to Well, yeah, okay Okay Got it. Okay Should we what she name it? To tell you the truth. It's it's leads. So whatever lead if that's my newsletter lead if that's my solar quote lead Yeah, that was the news And I'm thinking really It's yeah And and it'll be the same title for the custom audience as well So Because that oh come on stop it. Okay. So yeah, that one is that one so this Okay, so this is now Making sense the id the eight not this ends with three nine five six. Does that have anything? Yeah, that's fine I know. Okay. Oh, yeah, here's the pixels. Yeah, there's a okay So we need to do create each one has its own each one has its own id but the pixel is Is um, so we need to do a new one And this one's going to be for Getting a solar proposal perfect and then and then also You could see right here And that's what you probably did not do for the first one. So we're going to delete. We'll delete that first and do it over But but this is the proper way to do it right here So the proper way to do it is is give it the most specific name you can the description is not needed It's actually optional. Don't even put a description because it should be clear in that name already So the name is enough and then the data source that's the pixel and then you're going all url traffic Leave it there. That's fine. And then and then you're choosing the category. So the category is going to be lead So scroll down. You'll see lead Okay, and so that's the lead and then url contains And then what you're going to do is only grab the url not the um Not the so grab that right there not the https or the www just grab The um everything after the www. So go back to it I'm trying to think which one we're doing here. This one's going to be for the scheduling a um Proposal so that means that's this one So let's Well, you can't do this publish live publish life. Yeah, I'll just get the you get it So that's this one. So let's oh, hello. Yeah, there you go. See I knew I saw it somewhere all right, um solar quote, thank you or or thank you for Like whatever this is thank you page, right? So thank you And it could be as long as you want to tell you truth Like you could write a sentence right there if you wanted to thank you for inquiring or thank you for Oh inquiring Thank you for Well, it's not as they haven't scheduled yet. I know yeah, thank you for thank you for your interest in solar Oh, yeah, I like that like that. Um check mark and then um and then grab Grab that everything except for the you except for the https Actually, no go to check market first and then grab all of that. Yeah Everything but then right up to the t perfect right there. Yeah, grab that So for custom audiences and custom conversions, that's all you need. You don't need the https or the www Just grab that and then let's paste that in right there And then he always hit the drop down so on the custom conversion Oh, okay, I remember that last time. Yeah, there you go. Yeah, okay, then it lights up blue the crate And then hit the hit the back backspace one time bring it back a little the backspace hit hit create first No, no, no hit the backspace. Oh Bring that up. Oh Actually, it's okay do it again. There we go hit the drop down. That's fine. Leave it there hit create Yeah, that's weird. Yeah, that's all good Okay, perfect. So let's let's let's delete the first one man. Let's get rid of that first. Let's do that first one over So I didn't click it And then this is the first one so That the newsletter manage manage Okay, and what you want to be off. Yeah, delete What and so you see how it how it says inactive right there? Yeah Go in and open up the tab go to that page. So go to and open up a new tab and paste Paste it paste paste that link. Yeah, there you go. Open that up in a new tab See so as we go and open it in a new tab facebook Is going to register it. So right now facebook should just they should have just received that that pixel So if you refresh this that should go active Bam. All right. Cool. Cool. Cool. Okay. Good. So let's do the other one Tracking cool. Okay. So you are on there All right. So this is thank you for subscribing. Let's get the Thank you Or got that You're gonna paste it below but name it right there Okay, so down You'll always leave that as long as you see a green dot there. You don't never have to click the drop down That should be fine. So then also select your own category. So always put it in the category. Oh, yeah So, um, this could be this could be lead. It could be and I think there's even a subscribe There's that subscribe down there I mean at the end of the day, it's an actual lead. So you can always Put under lead and be good. Perfect Okay, cool. So now do the same thing open it up in a new tab Um And then refresh the facebook site Awesome. Okay, so now now what you got to do too real quick, bro Is is make those you got to you got to create two custom audiences So go down down down down down down audiences audiences right here. All right. There it is. Yeah, you could see it up there You can see at the bottom Perfect. So now you'll need you'll want two audiences for those and and mainly So you can exclude them so you can exclude them from future ads Create audience. Yeah, damn. You got a shitload of audiences, dude Is experimenting Good just finding out what what works and shit. Okay. Um, and if you're if you're like done with them I would delete delete delete like a lot of them. Yeah, I should I should clear it out. Yeah, clear it out Later on But yeah, these are mainly for for excluding um Now what you'll also do so two two custom audiences for these two exact ones that you just did Same thing you're going to click on website And then and then you're going to go to you're going to pixel is already there And then and then hit that all website visitors hit that drop down And go to specific pages And yeah, you can leave it at 30. That's fine 30 days. But yeah contains and just paste in paste in that that URL everything, um Yeah, that that right there. Yeah, perfect Or actually damn it took it took everything grab. Um do it again and just do the HT without the HTTPS Okay, cool. And then so Oh, what? Okay, good That works. I'm going to name name this audience the same you can go to name it the same thing As you did the other one So you'll actually do you'll actually do three audiences. Um, actually, no, you're gonna in your case You're gonna do four We're gonna do four audiences real quick And that's why I want you to clear out those other ones that you're not going to be using just so you can You know not that clutter Because you'll want to be able to view these right away for sure But but two audiences are going to be these two These are audiences who who are leads So so we'll be able to exclude them from future ads go to hit done and then do do it again for the other one Um, and then the other two audiences that number three and number four Will be audiences of people who only land On your landing page, but haven't opted in Those are audiences that you'll continue to retarget in future ads Yeah, that one's gonna be important. Okay, perfect. Okay, perfect. So then um, same thing with these two Um, actually it already went active awesome core already went ready. Perfect Yeah, they're they're ready right? Yeah, both of them. Okay, cool. So you were talking I need to make a third Yeah, so the third and the fourth one Now go to just your landing page. So pull up both those landing pages and you'll create an Actually, I want you to open up everything actually open up the two landing pages and open up in separate tabs Might as well just open them all up now Open up the two landing pages Get the link. Yeah, get the link for both landing pages and then get the link for both. Thank you pages And just open them all up in separate tabs Because what we're going to do is we're going to create an audience um Of those who land on the landing page But never landed on the thank you page And and you'll just you'll just continue to retarget these these people in in every ad That way they just keep seeing you over and over and over So when you're doing this for other clients, are you really in there every day? We're not or is it more coaching for them? Well for the past good question. I mean for the past three years it was me It was me up in there and and and doing it all for them But what I do now is I I coach them on it and that's what I've been doing for the past year But where I'm at now like as of like today is Selling them an actual training course So all through kartra, you know, I have all these videos And I and I package all that up and sell that to them So it's a coaching program, but just teaching them just like this man. All but you know, it's just me I'm on video. I'm on screen share. Okay. This is how you set up a conversion. Okay. This is how you set up a custom audience So I'm just teaching them through my video course Yeah, and I'm and I'm selling them that And that's for real estate agents, but all this all this is the same shit For any business Right a lot of the similarities for sure Okay, cool. So you opened up all four Now let's accept this one. This one is thank you for the thank you pages. Am I not? Yeah, the thank you pages. All right, there's five why is there five because I have oh, so this is the oh because this is the newsletter All right. So okay. So here is the form For the solar proposal This is the form for the newsletter This is a thank you For the solar goals that thank you for this newsletter and this is the actual You know Article so do I need to do anything with the article like that means they actually opened up the article So probably not what what you want to do is put your pixel on that for sure Okay, so just the pixel but um and even even even even an audience let's set up a custom for that as well For sure. All right with the open Okay, so all all of those pages are open. Okay, let's close out that zoom tab. You don't need that one open Let's close it that one. Okay. So let's go to the az manager and then let's go to audiences Yeah, we're here. Okay, perfect. So this is going to be specific pages And and then we're going to go ahead and paste in the lany page So let's paste in one or it could be that one right there. It doesn't matter where we want to start And then just call this one And and in this one this one this one is going to be actually yeah, you could just Yeah, that's fine. Just leave it that link and then just name it whatever name it News article or whatever Perfect. That's fine. And then close out that close out that tab And then let's go to the lany page. So any lany page perfect. So grab Any any one of those Okay, perfect. So then let's go to the audience. Let's create another one Create audience custom audience and then so website and then this one's going to be um specific pages And then and then and then now what you're going to do is you're going to exclude So exclude people to the right No, not that one. Excellent out down right there So now we're going to exclude and then all website visitors hit specific Okay, and then right there contains you're going to paste in the thank you page You got it got it. Okay. So that's a solar quote So it's this one. So the thank you page for solar quote Is this one so I need to take this one Okay like this And then and then name this one name this one Solar quote website visitors So again, this will be an audience. You always retarget And and and you can go 30 days. It's 30 days. It can go up to 180 So why don't you change that 30 to 180 anyone who visited my web page my landing page in the last 180 days Change the top one to the 30 change that one to 180 So, okay, cool. So this will be an audience. You always retarget Okay And then do the same thing for for the next one. Okay. I like I like that for sure So we're going to take This one where they can Look here They didn't go here So if they went there, but they never made it here We continue to target them. Yeah And then this one is And whatever it is in the website website visitors, whatever solar quote or whatever. Yeah, whatever it is website visitors Perfect. So just remember to clear out those other ones that you're not going to be using. Yeah And it's probably the the other other custom audience, you know, it's um, I guess I don't know if it's a custom audience because I could probably just make it anytime in an ad but um, It's The video view that I had all paid to get a whole bunch of people to watch. So like you've mentioned in your videos There's like 17 000 views on it or something. I ran it for like a week and uh, Awesome. So when I run it, I'll I'll use that custom audience. You have that here. Um, see website, okay Okay, you don't let's create that audience real quick Well, maybe news article Video panel cleaning. Yes. So it's right here. So that's the one custom audience. This is the panel cleaning video views click click on it real quick okay you set it up for um Let's see. Let's see if we can open it up further click on check on the box to the left of it panel cleaning video views Check the box. Okay, and then click on edit at the top so this is In the past three. Okay three seconds. You did three seconds. Okay people who viewed at least three seconds Gotcha. Okay, and and that's what you'll want to you'll name it as well. So panel cleaning video views three seconds That way you can know exactly which audience that is Perfect and that's another audience that you'll always want to retarget. So you'll include them in each in each ad And just remember you'll always want to create audiences custom audiences around the video So any video you put out make sure you're creating a custom audience around it And and so if I if I put out a video I need to go on audiences And then create an audience create audience custom audience same exact thing what you're clicking on video And then Okay, and that's I think that's how I did that one. Okay, but I need to do that I need to do that for every video you want to do that for every video Yeah, okay, not that you need to but you want to for sure So yeah, so anybody who watched it doesn't have to be just that video, but any of the videos That they get retargeted got it. Yeah. Yeah. Okay. So any video you want to add on? So kind of like at the point right now where let's go in and go to Ad manager and create a custom. Let's do one. And then I just wanted to be like to kind of walk through real quick Um, we won't go into like let's do it creating creating it to and actually post it but Yeah, let me walk you through it Create so this brand awareness. What do you got going on right there? All right? So this is this is something that I wanted to do before I launched My ads. Okay. So what I did is I created three videos And and into My audience my audiences And this one I just did today. And so this is I'm I'm just paying for people to to see my face Right. And then so I'm at these same people And in the audience now when I put out my my my ad that has my face in it You know, it don't be they'll don't know who I am Right. So I I'm like, you know, I it's a little bit of uh, you know so first they saw me in the video view ad where I paid people to watch it and then You know, instead of going it's been a while. So instead of going they don't pretty dry audience To, you know, butter them up first just to be like, oh, they when they see you in your feed a couple times You know prior and then they see the ad, you know, we don't you know what I'm saying I'm not getting into convergence here. This is just yeah. Yeah. Yeah. Yeah, basically build Yep. So just remember to create custom audiences around those videos Okay, I I need to go and that's how That that's how it's going to work. You know, so you got it's all about the custom audiences It's all about retargeting your custom audiences. That's what it's all about, bro That's what it's all about 99% of this is about retargeting your custom audiences Yeah, so this is retargeting my video view ads Goodly, um, and then, you know, just in in the proximity cities, you know with You know the areas that yeah, yeah, yeah And um, so those are the basically two audiences I'm using the, you know, when you create an audience and then the custom audience would be the The video view one. So yeah, I'll I'll I'll I'll I'll take these I'll I'll create custom audience around that and when I make my actual ad I'll make sure that I'm retargeting to who to watch these videos for sure. Yeah, that'll that'll be definitely need to do that So if I create here a custom version ad Mm-hmm. So let's go in You're in use exist. Yeah, just go to create new ad And actually you may have to go back. So hit the um, yeah, let's go back from the beginning because right now you're in an existing campaign Just leave this page. Yeah Let's go from the beginning So just hit the three lines the drop down and go to ads manager Perfect. Okay, perfect. And then a good habit to get into is just whatever account This is my other business account for a while ago. So I have to just you could hit that drop down on the top that that 452 Yeah Yeah, here now so we'll just Do kind of like the the first two steps here. Okay, perfect Create so create start over our conversions and then just Yeah, what I would do is I you want to get in the habit of of titling everything as well So you'll have three titles. You can leave conversions um because you'll you'll want to know that that's a conversion ad by looking at the dashboard, but but um Maybe put in a dash And then and then just being getting specific with it like which which video is that conversions Is a video one is a video two is it right freaking like just Being specific with that. I used to always leave this part blank and then it's just the more ads It gets confusing Because you want to be able to look at the dashboard and look at everything And and be able to know which ad is which But if you're just not I'm running into that at the beginning doesn't matter, but then you're like, oh, what was that? Yeah, dude, you got to click on everything. You're like shit So yeah, get in the habit of labeling and then just change that blue to gray the on That blue. Oh, this one right here. Yeah, you can turn that to gray campaign budget Unless you want to run campaign unless you're running multiple ad sets If you're running multiple ad sets Um, okay And you don't don't run that on a custom version You can you can but but it's up to you. It's it's up to you if you're running multiple ad sets Okay, what campaign budget optimization will do is it'll it'll optimize which ad set is performing better True. True. Yeah, no, I totally get it. So but on a custom version Usually you just run you wouldn't do multiple. Do you do multiple apps? Yeah, you yeah for sure you you can in this case you could do one But yeah, for sure. Just like you did those multiple ads You could do multiple ad sets As well And so rather than I don't know if I've ever done a multiple app set. Oh, yeah, do that I think I've definitely done ad copies, but I don't know if I've done Yeah, you've done multiple ad copies of the three that you showed me earlier But when you do multiple ad sets what you're doing is you're you're you're that split testing Each ad set is targeting a different audience. So yeah, I I don't know when when do you do that? So you create your first ad and then you go into the ad manager And then when you go to ad copy you can actually go to like ad set copy Yeah, like when like as you as you set up. No, you got to set up the whole ad first Yeah, yeah That's kind of the best way to do it just go through the whole entire thing set it up set up everything And as the added in review Then you go into the second tab To the ad set and then you just or you just duplicate So you just duplicate that first ad set and you create, you know, two more three more four more watch For example, let me show you on the other one. Just go back to your as manager. Let's go to the dashboard real quick So if you if you just look at this first one that you have the brand awareness So go ahead and check that first one brand awareness. Just check the yeah, check that one And then if you're right here in the ad set if you just If you just simply check the box to the left of brand awareness the box check the box Yeah, check the box and then you could duplicate. So if you duplicate, that's multiple adsets So this is where you would change that number one. You could change it to two change it to three change it to four And then and then you would duplicate So one ad set is targeting, you know, people who follow tesla the other Is following people who follow solar city or whatever, you know, I mean, I haven't been in here. Yeah, okay So I've only done hey, you know change what the ad says the picture and all that kind of stuff But I've never tried to test Audiences against each other basically what this is what doing. Oh, yeah, dude. That's what that's that's the ultimate Changing the ad that's one thing and having three different images or running three different videos That that's one way but but but mainly it's it's the audience like it's the audience Yeah, I know I would so I I'll do that. Yeah, that's what you can do for sure But but back to campaign budget optimization That's what it's gonna it's gonna it's gonna do so you're setting the you know, yeah Yeah, setting it up and it's gonna it'll optimize to which one performs better and put more money towards that without you having to manually Turn them off yourself I'm gonna delete these Because that's what you're gonna do with the other one that you have going on the brand awareness You have those three those three ads And and in the way you have it set up is you are going to have to micromanage that Where you'll be in here looking at which one is performing better and then you'll end up turning off the other two Maybe one of them outperforms. So you'll turn off the other two you're manually doing that With the other campaign budget optimization. They do it for you So you just do you usually do the campaign? I always have it on I feel like I don't know if I've ever had it off I don't always do it. Um, okay Especially because you know mentors that I actually learned from don't really run it too much But but I do know that it that's where facebook is headed and that's and it's not even gonna be an option It's it's more really where do you think they don't they don't want facebook turn off certain ads Because they're like, no, I want it to run, you know, I don't want you to basically stop pushing it Well, facebook, it's just it's a machine So they just want us to they want us to succeed more than you can imagine So so because they know it's a machine and the machine is way smarter than us They're like, dude, let us just do it like let us allocate these funds Do the campaign budget optimization set up your multiple assets and let our machine Do the damn allocating of the funds for you Rather than you have an allocate funds on your like like for example the way you have brand awareness setup You have these three different ads you're manually having to do that So they're just they're just like, okay run cbo and we'll do it for you You know, so if you set up the the budget there They're gonna just automatically allocate the best ad sets Yeah, yeah, no that makes sense. Um, I I did see one video of a guy Saying that, you know, even though like he had Facebook basically, you know throw eventually it does its thing and it basically just ended up pushing like the best one Yeah, yeah, yeah, he he was like, you know what but I still will keep a Like a one that maybe the best performing one was like a video but he'll still turn on and keep the The image one running because you know, he he said that some people don't ever click on videos or watch videos So he'll still like have so he must not have the campaign optimization trend And yes, though, I was wondering about if if I add a like when I run it and then I like today I was like, oh, I want to add another video to the ad So I added you saw there was one under review when it goes and it launches maybe tomorrow Do you think that Facebook will be like it's going to be underperforming compared to the other two because they've been on longer So it's not going to push it. I think I ran into that in that past about adding ads afterwards and then It doesn't really get it's time in the Sunshine, you know, yeah, you don't want to really once once you turn it on you don't want to try to mess with it too much Like yeah, I just was like, oh, you know, I wanted three so I added another one So I just feel like it it's it's not going to do it for it's not going to push it because it's like the other two are you know, going to be Have more there's been because it's been on a day longer I feel like I feel like do you think that's that happens? Yeah, that definitely happens. But at the same time at the same time Facebook also I know doesn't spend the money just to spend the money So if it's not performing, they just don't even spend money on it Yeah, I've noticed that so they'll spend money on the other two that are there Yeah, it'll be it'll be good. It's honestly. It's a good test to see like oh how how it works. Yeah, and then like All right, this is just a test So there goes your your custom conversion right there and and as you come into this so now we're on step two the ad set As you come into here on the conversions Sometimes that green dot is not there. So if you x that out x that out sometimes it's just like this is just red Yeah, like and then and then what you'll have to do is just click And just drop down and find that custom conversion So we'll do this one gonna be like the newsletter add Yeah, so Yeah, seeing again right here at the title. Yeah, you want to be specific so you can just Know exactly what ad that is and and and also I go to the extent where Get even more specific. So what are we doing here? We're setting the budget Actually, the budget was set up at the campaign level. So But in here You want to be specific as far as the targeting. So are we targeting a zip code? Are we targeting a city? Are we targeting? A gender are we targeting an age group? So right now, so so right there doesn't have to be a long sentence or a paragraph just description like brief description Um And custom conversion doesn't need to be there. You could take out custom conversion because that's already labeled on the first Okay tab. So where do you know it's a custom conversion looking at the first tab? So right here. We want to just be newsletter um Actually, you know what not even newsletter newsletter can go on the third tab. That's the ad But um, but right here could be age. It could be it could be gender It could be budget actually not budget because budgets on the first tab, but it could be city Yeah, yeah age gender city should go right here Okay, and honestly, I don't ever test the other any other ages. I just usually do Men that are from basically 30 and up. That's fine. So put 30 plus And you you do just min you said I don't need to put it if I always know it's just men, right? Oh, yeah, yeah And and then again the whole multiple ad sets the whole objective is to test different audiences So again in this let's test like that's what you'll do. You'll either put a An audience name that you're targeting or a city that you're targeting That would be like just my video video to be on the third tab. That's the ad. Okay So right here. It's 30 plus. It's it's a city. It's a it's a it's a it's a demographic. It's a certain interest Peoria perfect 30 plus Peoria and Whatever interests you're targeting Whatever audience you're targeting So are you targeting people who like freaking? Solar are you targeting homeowners? Are you targeting freaking? People who who who follow Home Depot? Yeah, so and so really to focus on what targeting right here Yeah Out of anything else. It's more like the the age is and who you're targeting. Yeah, so like if on this one it would be Just who people who are interested in solar And who Are in Peoria? Yeah, and and even and even the the conversion, you know the newsletter Subscribe that's something you'll want to put there as well. I know I told you to take off newsletter But yeah, it's good to put that here because that's that's who we're targeting. That's who we're optimizing for I should say Is that conversion? So and again, it's just a description that that title is just to make it easier on the eye when you're looking at everything at the On the dashboard. Yeah. Yeah. Yeah So so that's perfect. That's fine right there. So conversions That's fine scroll down scroll down Show more options right there. Let's see what that drop down options Okay, we're good right. Yeah show more options. Okay. We're good right there and in seven day seven day I know a lot of people go with one day But it's seven days seven days after clicking or one day after viewing hit the edit I know a lot of successful people that go with one day So they'll just click on one day click That means at the moment they they click We're looking for them to make to to make an action or to to to complete it right then and there Right. Yeah. So so one day click and this this is part of testing as well You'll run one ad with one day click You may want to run another ad with seven day click And that could be part of your multiple ad sets and you can change that and when You change the ad sets, right? You can go in and change the one day click or you can When you set up the second ad set second ad yes Yeah, yeah, all right. But once this is once this goes live. No, don't change anything no more except that if you duplicate it and You're going to duplicate it before it goes live Right. Oh, yeah do so do all of your duplications all of your Changing of your one day clicks and all that stuff and finish all that and then hit live Don't go back after you hit live change anything you're going to do the second And on when it when it's in review. So as we go through each step right here, then we Confirm boom you're in review for a couple hours. Yeah, and then boom That's when we're going to right then the very next minute. You're going to go and create the next ad sets Okay, all right Yeah, I could do or the next ads like you did with the you know the other one Do you create three ads but you do the third one a day later? Okay, try to do all three all at once Have you have you done dynamic? I've never clicked on that I've clicked on it and I was like, I never noticed it. So what's is that new? No, that's that's that's that's been there, but that's you can you can now watch read it Right, right um But you don't you don't need that you can turn it off Okay Yeah, so then the offer you don't need the offer and then scroll down So right here custom audiences That's where you'll be including or excluding any custom audiences So these are all your different. That's why you want to clean that shit out because As you come in here, you're going to see all these damn audiences and you're like shit I don't even use them. You only want the ones you're using in there So this one is for the newsletter people who Doing that so so you'll always you'll always include The people who landed on the page website visitors of the newsletter, right? Those are people who haven't opted in yet You may always want to include the three seconds So not the thank trying solar. Thank you for so this will be an excluding Yeah, those are your leads. So yeah, yeah, you're going to always So this is the landing page. I think the news article landing page Uh solar solar for hacks to save. So this is the one we just created So yeah, I'll go back and delete like this one. Maybe we did last time or something But so this is the article main page So people who went there Yep Now that pixel is is has no date on it yet Yeah, so you don't need to include it now But but you'll start including that once your shit starts getting traction like once these ads and clicks and That pixel starts getting data And that that that would be like ad number two and on Like after you run this for a week or whatever like whatever your time period is It's that next ad where you'll start doing this Including and excluding all of these, you know, don't have any information on it. So the the panel cleaning the videos view ad has people on it Yeah, so you can include that one, you know, if you want to get back to those people Okay, so really that that's the only one that has an audience really on it through the rest of these don't have a Yeah, no size available. Yeah, it's not gonna be ready yet So Locations you'll change that age you'll change that Yeah, yeah gender Do when you do do do detailed targeting um When you every time or because do you just kind of do it once and make it a save audience and just keep using it well You can do you can do both but at the same time If you make it a save audience that just becomes a custom audience that you end up retargeting And that's what I've been saying this whole time but The detailed targeting. Yes, you'll want to put you'll want to put something there and you'll want to put one keyword And this is where the multiple ad sets come in place So in this one keyword we're targeting people who follow freaking solar who have an interest in solar And these are men between the ages of whatever. Yeah, that's one ad set The second ad set I'm only targeting one keyword And I may change up the gender on that one You know, I mean so and then the third ad set I'm only putting in one keyword And I'm targeting that Yeah, so I got you And it's about targeting and retargeting and Yeah, but then also in the detail targeting. It's about it's about finding that one keyword that that pops It's not by putting 10 words in there because if you put 10 different interests in there, you're not going to know Which is the one that is performing You're right. Absolutely. Right. So it's be specific and do multiple ad sets and see which one pops. Yes Yeah, no, I got you that that's good. No, it's and and and one let's say you do multiple ad sets You're paying per day multiple Ad sets so if your budget was 20 bucks a day And you have four ad sets that's freaking 80 bucks a day So so you've got to always be sure, you know where your budget is at with that You don't got to go crazy, but at the same time here's what I'm saying four ad sets are going out One of them is going to pop that one that pops Should make back what you spent on those other three that didn't Yeah, and then you're paying the prices to learn where your audience is. Yes, man. Yes That's what you're what you're really doing And then you'll always go manual placements And then what I would do is I would focus just on facebook And and if you do focus if you do want to run instagram ads, then you focus just on instagram You run it just on one at a time Okay, so so uncheck all of those checks uncheck everything except for the first one Leave it in the news feed. That's where you want to be at at all times is the news feed. It's just that it's better RLI it's cheaper. Yeah, it's not it's not that it's cheaper It's just your entire budget goes straight to the news feed where everyone's attention is at Very few people click on any other ad on on the facebook platform other than the news feed The news feed is where everyone's clicking So you just want your dollar you don't want that budget to you don't want facebook to spread it too thin by having it on all these damn platforms When it's not it's not even where the attention is at So you'll be on the news feed and then and then here You can go. Yeah, you can go schedule show more options real quick. Okay, I'll go back Yeah, go back real quick And then show more options But actually above show more options Okay, so Where's your where's your where's oh, yeah, you set the budget that oh, yeah, that's right You set the budget at the front in the front. That's why it's not showing here. Okay. Cool. So this is just showing the date Yeah, so start and date That's always good is to is to is to have a schedule, but if you're not going to schedule it then just Micro manage it and just know when to shut off, you know ads because you don't want that shit to Freakin run all damn month and you're like damn dude. I forgot to turn it off You know like that that could be crazy. So I I try to always set a schedule actually Um, and then that's it and then continue And then this is the yeah the last step You can you can create the ad here So that's this is actually what I was going to talk about was the have you is the instant experience now The instant experience I've never I've never I never did that I don't know. I don't know what I have I clicked on it for the first time yesterday and I and I was like Dude, I don't know if I just never noticed it. Um, we're messed around with it, but It's totally different. It's something. Is that why you remember your message me yesterday? It's it's pretty cool I I think it's it's a new thing that they're doing. I really do I I've never seen it before so I wasn't messing around with it. Yeah. Anyways, so, uh, yeah, so this is what we'll do our the ad And then what I was wondering really is how do I get my cartra form? In facebook Right. Is that is that where I I'll do like a I'll do like a video. Yeah, so whatever you're gonna do What what I tend to do a lot is post that ad on the business page first And then select post and choose it right here So use existing post so that If that yeah, that post should be on your business page. That's what I recommend Some people don't do it that way. They'll just come in and create ad from here They'll grab that video from their computer. They'll grab that image from their computer, right? So so they create the ad but I'd rather have that ad on my business page 24 7 at all times even when I shut the ad off Yeah, absolutely. I use the existing post. Yeah, um, I don't know why this says facebook page is missing Select the facebook page you're representing your business. I don't know what's scroll up try. Yes. That's the same bit. That's the right business page We have an instagram account Yeah, I do I I don't know why it's not added. I think it's because I changed something on it and it's it's it's You can add it right there. I have to look it Yeah, so you're good. You're good right there Maybe that's why that's why I did it. I was like, what is it doing that for okay? All right, so so we'll just do that for now And then how do I get the cartridge form to video facebook that call to action? choose tell Yeah, see that call to action you should be able to add button right there. Why in the hell can you not add the button? Um, you see how that add button is she? Yeah, that's weird Not sure what's going on. Let me refresh Well, actually if you refresh it it's gonna I think it might start you all over So But yeah, all you would do is click that add a button and then add your landing page link It should say start over it should say yeah start over Or no, no, no continue. I'm so sorry hit continue Now is there if the reason why that added but that added yeah the call to action button may not have been there Is because you've already is this an ad you already have running? Maybe maybe I you're right. Maybe. Yes, there's already Okay, that's probably why it was a bad. I just selected Okay, choose a different choose a video. That's not that you're not running So just go ahead not yet. Just go ahead and change post Sorry, it's just being slow You guys have an ice cream truck out front. Dude, you can hear that shit. I'm trying to mute so you don't hear that No, it's fine. It's fine. It sounds like a my window is kind of closed too. Let me close it more Hey there, you know Yeah Uh, okay, so guys being so slow my computer. I think it's hot and then it starts slowing down throughout the day All right, so these Got a fine one that Isn't an ad already Um, she's I don't even know which one not mad You could choose anyone choose anyone for the example Okay, we'll just Okay, perfect. Yeah, that's fine hit continue As long as it's not running, right? Yeah, it's not running. Okay, so I don't think that's running. Okay There we go. There's the ad button So that's where your link for your landing page would go And just like we set up the custom conversions where I had you just paste that part this This time you're gonna do the whole thing So this time go ahead and paste the entire link. Yeah, that goes right there And you'll always go with learn more the learn more button Is the most clicked on button Okay, so You'll always go at learn more And then this should give you an update of what it looks like All right, so now you see What this looks like, right? Mm-hmm. Okay. So this is what you usually see on facebook feeds, right? You got the right here where it's like gray You can click learn more you can click in or to watch the video If you Where where are we at? Let's go to I think you have to So For again slow Let's go to create ad Because I want to show you I want to I want to show you the That that thing I was talking about headline Oh my god description Where are you? It's just being slow that it's an experience. So I just want to Show you instant experience So it's kind of the same thing But we'll just do customer customer acquisition All right, so this is this will be the right something will be the button Or do a video So basically Here let let me just do I don't like I don't even need to do Upload or create I'd see maybe you can't do You might actually need to upload from your computer to yeah, yeah for sure. So you can't do like a a New or what a post that you've done. So this is and I'll just hit Done so you can see just what should kind of show you So that would be the button and then down here is a carousel of image that slides We'll just do All right So and I think I've seen this one time recently where someone actually used one of these on facebook and I just thought it was a good user experience like I clicked So like what happens is like it takes up the whole screen And it doesn't redirect you and does a loading time Um It's uh pretty cool. So I would I would I would look into it So it's create a full screen mobile optimized landing page or interactive AR experience openly instantly when people interact with your head So it's like it's not like normally like you click on a oh that video looks good I'll click on learn more and it directs you to your landing page It still does that when you click on this it it'll go to Um it goes to the facebook landing page, right? No, um God why can't I You what it honestly it does it it sends which is interesting It sends it to your phone. So to review. So like I actually got a a little um Notification a notification that the uh Whatever this is called my instant experience is ready to view on my phone. Um, you can't see me. Can you see me right here? Yeah, yeah, yeah, okay, so look So this is the instant experience And you can see it's got me And uh here I think it's really cool and then this is a these are photos and then so the learn more right He is right button is right here that'll take him make me to my cartridge page This will leave my cartridge page right there You can see awesome, man. Oh shit. That's really cool. So here's you know, it kind of shows the video the text Button and this has got photos and then there's a Right something button. So you put another button down there or you can just slide up and it'll take you to the Whatever page you want to take it to but it's a whole different like experience. Like I've never Saw so I feel like it's cool because instead of like like here we're on facebook And you know, basically this is what what you see is what you get right here, right? Yeah, yeah, I got words and I got a video and if I want to do something I'll click learn more. Mm-hmm. But this is like you click it and pretend you're on mobile Like you're yeah, your whole your whole phone. What I liked about it is your whole phone Is taking up you you're not looking at an ad And while at the same time looking at it, you're not seeing like what time of day it is and yeah, yeah You know what your battery level is or even like other things on facebook. It's just that I don't know Really cool, man. That's something worth testing for sure But all right, so let's That's it. So the I think I'm all set as far as like the Logistics of it. Yeah, and then always just make sure that green that dot is green and make sure that's your right pixel That's a and that's it And then and then once you hit confirm That's when you'll just go into the into the second step the ad set the second tab and then just duplicate And that's where you'll create multiple adsets And that's what you want to be for sure is is so when you think it's all about After you create your first ad how many ad sets testing versus other audience? Would you would you recommend four four four? Yeah four And and so that's why in your case like I mean again Again budget is everything so But at the same time, it's not like you're running them forever Like you're you're going to run those for let's just call it four to five days in four to five days You'll know which one is popping But but even if you're if you're going campaign budget optimization The system's going to tell you which one's popping and and the system's only going to put money towards those Towards that one out of four that's performing anyways. Yeah So it's not like you're going to be bleeding money on these four ads on these three other adsets that are not performing That's that's the benefit of campaign budget optimization is that it does it for you It puts money towards the one out of four that is performing Yeah the I know the the thing about solar is that if you are your So how solar consultants usually get their leads is they can buy them from lead gen companies And if if what I do is I if I see a lead gen company on facebook I usually click on it and everything so I actually Try to get well, yeah So I my news feed is full of lead gen companies trying to get my attention But i'm just doing it so I can learn what they're doing hell. Yeah, you guys So that's what that's what solar reps get their business from is they get it from lead gen companies that just throw and the ads I mean they they're nothing they're picture and words But what they do is I think they just spend a ton of crap of money and they just keep It's not about oh, this is a great ad and this says that it's literally they create a Not like a fake facebook basis account because that's basically, you know, it's a smart idea They just make the business page to run ads on so there's nothing on their business page and they Just run a shit ton of ads off of them and you could and I you can see them They're like What they're doing they'll run it at a city with a picture It's like our peoria. So it has the city of peoria sign on it has words at the top And to learn more to basically just a very generic, you know form like this, you know, that's all that they're doing Nothing amazing But I know those those companies are Getting a ton of leads because you know, they they They are really Probably just worried about maybe they spent like ten thousand dollars on ads and but if they can you know On ten thousand dollars worth of ads. It's like I can't go on that scale like they can So instead of throwing up as like just a crappy ad With you know, just a ton of money at it. I have to try to do a little bit more creatively On my side here's what's crazy. Let me let me change your perspective just a bit. Yeah Yeah, it's not even having to get crazy creative It's the fact that the way I the way I see it is the fact that You win on personal branding alone The fact that people keep seeing a real person there goes Brian again There goes Brian again. I keep seeing this guy on my freaking news feed It's like because you're actually putting a face to your brand to your page You win Like that right there. There's no personality. There's no freaking face. There's no human being On that image. It's a boring ass corporate traditional basic advertisement You win because it's your brand. It's your face and you're putting yourself out there on video I truly believe that You're gonna win. You're gonna win. I haven't even spent as much money Yeah, that's why I that's you know without spending as much money now. We'll talk about money. I'm like, you know, I'm thinking What do you what would you spend as far as like on this one if I run my ad? I do four like you said um, and I'm gonna do A bunch to get so what I want to do is I want to I wanted to get a bunch of people to do um This article right here. I want I want them to I want them to Go here Get my page and then get there. I want their email So then I can get them on my sequence so I can for free Just keep sending him email. That's all it's about that. That's what that's what I want to do Because yeah, I'm like that's where it's at. I feel like it's like a retargram for free So if I can get their email really I'll spend money on trying to get their email and then I'll just keep cartooning them And that's that's that's that's the best approach, man It's so you don't come off as that traditional salesman. You don't come off as that traditional advertiser You're actually giving value. You're educating via video. You're giving them something for free upfront In exchange for email and you just nurture that lead on the back end with your video via email Yeah, that's and that's exactly what with a link make sure there's always that call to action So in your video, man, there's always that call to action and hey guys By the way, if you'd like to jump on a call click the link below It'll take you straight to my calendar where you could schedule your best time. Can't wait to check Yeah, so that needs to be at the on the bottom of every page a link to your calendar That needs to be um at the end of every video a link to your calendar Hey guys, I'd love to chat with you. Click the link below. It'll take you straight to my calendar Yeah, so I need to go in and make pages for each of the videos for my emails. Yes at the bottom I'll create a link to the calendar. Yes. Yes, which down here I have a link to get a proposal But I don't have a so like that's the difference is like What would you do? Would you do? How do you get them to fill out the information for a proposal or to fill out information? Because I don't want to schedule schedule You know Because it's doing a solar bowl, you know, I would need I would like to get their You know, I don't know what's better to have a button to get it So they could put their information to get like here get a quote or do a schedule But no get get a quote get a quote you I mean in your case you I would I would assume and I would think that you'd want Information up front before you even get on the phone with them Yeah, so so get a quote now That if anything that would pop up Where it would be a pop up get quote now they pop it pops up and then now you're asking It's a form So it would be under my forms So they hit that they hit that red button a form pops up and that's where you're asking for all their information Right. What do you spend? What was the last you know, what was the freaking last bill like all these qualifying questions could be on a form And then once they submit that form Then it takes them to a thank you page Where you're asking them to schedule a call You could do that. I mean, so get quote now. What happens if when you get quote now, what were you taking them to then or now Okay, so you're taking them there Okay, get solar quote and then we're okay, so thank you for scheduling and this is just my website So do you think I should No, right. Yeah, instead of your website, that needs to be your calendar. Okay. Hey guys, thank you so much My name is Brian. Just want to introduce myself. I am working very hard. I'm going to be putting together your quote design specifically for you And then and then I would lead them to scheduling a call So let me know when is a good time where we can jump on the phone and I can go over this free quote with you Click the button below to take you straight to my calendar We like that. Yeah, I like that a lot. Um for sure That's okay. So that would be Yeah, I like that. Yeah, but that that's definitely I'm I'm gonna add that So then they can contact me and schedules me And I'll change everything but I'm just curious about putting in a button for the The calendar have not done that yet. Yeah, for sure click on the link And then scroll to the bottom you'll see link to a cartridge calendar Right there and then boom just choose your drop down and choose your calendar And then open a new tab. You'll always want to open a new tab. Okay. Okay. Yeah Try to remember that on on all these different pages And I'll just test it real quick. Do I have to save if I every time before I hit publish or can I just I I do I don't know if you have to but I I don't know. I'm just in a habit where I do I want to save freaking everything Um, I just do it, but I'm pretty sure you can maybe go straight to publish live Oh, I didn't change the text is also, but we'll click it See there and boom just take it straight to your calendar Okay, okay. All right. Yeah. Yeah. Yeah for sure And so by the time they're getting to this point point you already got a bunch of information from them And and now you're working on their quote And boom and that's it. That's all they do is they just do that Yeah, dude, they click on whatever time is available and then they enter their name They'll do that click on the checker and then right here. Yeah phone number perfect and that's it. Okay And then you'll get a notification. Okay. Okay. Are your notifications. Are you getting a notification every time a lead ops in? Yeah, uh, except I haven't done a calendar one, but I just looks like I just got it. Um, booking is confirmed Um, but I haven't oh, okay So I got your booking is confirmed and then this whole email is in like, uh, latin So I didn't there's some type of follow-up email people are getting That I haven't launched yet. So nobody's received it But that's in latin. So I have to go into my calendar and like create a like a booking confirmed email Yeah, there's uh, you'll do that in in the calendar now. There's two places that you can do that You can do that in my forms Or you can do it in the calendar. I always do it in the calendar. So go back to the cartridge real quick so Because for every landing page, there's an opt-in form For every calendar, there's an opt-in form. So right there to my to the left my forms You can have where when they fill out this calendar form right here Oh, maybe I follow up email is what I haven't kind of go in here and I can create the Well, that's what I was kind of saying is the fact that you can But I don't do it from here I do it from my calendar. So go ahead and save it next. Let's see. Let's make sure it's off Because rather than doing it through the forms do it to the calendar And I'll show you how to do that. So hit save and next Okay, so success page Okay, and then also here. Let me let me make this clear real quick This thank you the success page is that thank you for scheduling I should change it to thank you for scheduling a point. Yeah, I need to I need to change this No, it doesn't matter. Whatever you title it. It doesn't matter what I'm saying is that that that should be a custom audience as well Oh, okay. Okay. Yeah. Yeah, absolutely. Absolutely in facebook and I'll put a pixel on it Thank you for scheduling Give me give me one second be hold on hold on real quick Very sorry about that. Oh, yeah Yeah, so I know I know you've been on that over an hour. I think so all good But right here that should be an odd a custom audience that success page So then you can always exclude those who have already scheduled a call from seen future ads Okay, so hit save and next And then this welcome. So yeah, so you're not sending it from here This is the instant email. So the moment they fill out a form. Don't do it from here The moment they said they fill out the calendar the moment they schedule an appointment That's a welcome message that can go out right away, but I don't have it go out through here So they're they're on that list. Okay, cool. So save and next so I have that first email go out under my calendars So go to my calendars to the left So go ahead and open that up I don't think I've been here yet. So yeah, this is this right here. Did I use I use a calendar for everything How long does it take usually for someone that is just getting all this actually it's a lot to set up and do Yeah, like like especially if you're first time. So it's like, you know I've probably been doing it for about a month and I feel like I've done it a lot, but I'm close. I'm close, but I'm not there yet, but you're you're almost there But yeah, dude, just depending on how much time you put into it But at the same time, this is the most important like this where everybody, you know messes up on on advertising They don't have their back end down This back end is the most important You know, I would agree. It's gonna do a lot for me Yeah, dude. So you can always change out that logo Go ahead and hit save and next and then that custom marquee. That's the image that you see of that guy or whatever You can always change that out The custom marquee, but right here hit change This is where you can title solar appointment and then your name right there and then the time You can go um And those intervals I don't know if you want that to be that way every five minutes every 10 minutes like I normally schedule it by the hour Or or by the half hour like I'll keep mine at zero, but that's just me like Um, yeah, I haven't been in here yet. I don't think so. Yeah, so Um, so you can uncheck whatever day you're not, you know open sunday or whatever Yeah, and then and then in my case what I do on the calendar Like I don't leave every month freaking checked like I don't watch we're in august Like don't go to my calendar and schedule an appointment in freaking november. You know what I mean? So I'll make sure that um, and I'll have to micromanage this part because I set mine to the 15th So you can only go to my calendar and see something open to the 15th after that There's nothing available until I go in on the 15th and then update it to the 30th. Okay So that's a little micromanaging, but at the same time it I mean it's it's it's I that's how I do it. Um And then um, you would just always make sure that the form is the right form that they're filling out, which is the bottom but at the bottom That calendar perfect. So that's the right form Um, and then just scroll to the top and you'll hit save And then save and next and then the communications That's the right email, right? I made my I because that was my, you know through my bit Some sort of decisions. Okay. So what you'll want to do? So this is the one I'm actually changing and you know what I would do also. Okay, perfect. So then um We'll integrate that therefore you don't have to change it every time but just a little quick tip On the center name, I'd make that your name We need to be more personal brian mitzvah All right, like I yeah, I wouldn't yeah No, but I would I would even take out Uh try and like I would put brian mitzvah Like you want that to just be personal man email like you'll have a higher open rate Okay, if it's your date. Yeah, for sure that makes sense But right here. So in in my forms There was that welcome message that could have went out the moment they opt in We turned to that we turned that one off so we can have it go out here. Okay So this is a booking message. So the moment they book then they'll get this Email right here, and that's where you'll just hit edit and then you'll so this is the email that I got So I'll make sure I'll put in my Template So do you have you have a template now? Um Yeah, so yeah, it's all it usually looks the same. Yeah, perfect. Perfect. Yeah, so that one and then you could change the reminder Like I have mine go out, you know an hour prior Okay, you could change it to whatever you want, but make sure you edit the email on that as well And then um save And then yeah save and next You can leave all that on save and next save and next And then i'm right here it's scheduled to that they subscribe to that list. So that's perfect And then you can save and next And then what you'll want to do is you'll want to go to click on my integrations to the left And then right here. So go ahead and change that cart your mail if that's not the email you're going to use anymore So I'm going to hit the three dots You want to change that one? Got it. Okay. Yeah, got it. All right That will you have to change it every time? Yeah, no, that's gonna be nice I was wondering where this was. I was trying to find it. Okay, cool Okay, cool. You're good there and so Update those pages and the emails Update the calendar reminder and the and the confirmation email And you should be good, man. It just comes down to just testing testing ads and and and that's the thing about ads too, man It's the fact that because you're building a local business You in my opinion, obviously, yeah money. I mean the budget. Yeah, you're spending money. Yeah, I get it But at the same time like I the way I look at it Is you kind of can't go wrong Especially when you're when you're running video the fact that people even if they haven't converted even if they haven't opted in You're paying to get your face seen Yeah, so it's like dude like that's why sometimes you may not have the highest converting ad but 10,000 people saw your damn video Right, you got to look at that as as worth worth something man That's freaking worth something that branding is worth something You know what I mean? So that's why I want you to kind of look at it where it's like I'm gonna have fun with it and I'm gonna just brand this shit out of myself in my local area Yeah, yeah, I have a good perspective on it like that. Do you know what I mean? Yeah, it's I think something that I've learned definitely is that It's especially doing a lot of listening and learning about marketing is like marketing It's like how maybe I thought of it at the beginning was like marketing is Put an ad out and convert on the ad. We're really marketing. That's not marketing like marketing is Just what you were talking about just give out content. Basically. Yes. Yeah, it's not about converting It's really and converting is a byproduct of just putting out content. Yes, dude Then people then it takes a long time But if you you can like I was talking about those companies that spend a ton of money That can work, right? But that's Not realistic for someone like me, but what you can do is you can do it where you give, you know valuable content and then you know You get it and it wouldn't I wouldn't say organically, but I mean relatively organically when you when you just create a local audience and stuff Well, if you're doing a nationwide brand then then you could do it organically But if I'm target if I'm working in a specific area, then it then it has to be a paid ad Well, I'm always pay at yeah It's not gonna happen organically, but I'm just saying like yeah organically as far as I mean like you're you're not spending like Like, you know a ridiculous amount of money on it's it's it's it's gonna grow you give a little push But it it it should grow But and you just gotta keep feeding it. I need to like continue like every week And I have and I think I've been consistently putting out content so keep doing it bro keep doing it You're gonna crush him and just keep me posted. Let me know how these how these conversion ads go I will uh, you know what in about a week or so Going let's set up another call after that like let like run them for a few days And then let's set up another call after that and let's let's analyze the numbers together I'd love to do that with you Thanks, man. Yeah, I'm excited. I will work on that and my goal is to Have that running, you know, hopefully Some time within the next, you know, yeah, whenever dude or never All right, man. Thank you so much. I wouldn't wouldn't have been able to do any of this without you And kartra is awesome. I love you the man, bro Stay in touch, right? All right. Thanks. Thanks, man. Later, bro