 Oh, we got it. We're live. Hi. Hey y'all. I'm super excited for today's training. I'm very, very excited about today's training. A lot of really cool things are happening for this year. You know, there's a lot of shifts and changes in lives. But there's a there's a few clarities that I would say I have that my words of the year clarity and confidence. Not only do I want to have more clarity in my own life, I want to build more confidence in my own life. But I want to also project that to more people. And that's really like my mission for this year is how do we get more clarity, more confidence and more people. And ultimately, what I realize is that people right now are needing what we have. People need to be led. You know, there's more uncertainty in their health and wellness. And if you all know, like our product and our community is we're giving people the tools to get healthier. But at the same time, people need the support to make the changes, right? If it's nutritional, if it's mindset, if it's exercise, if it's just well being, and then provide the education that overall support them. So I'm just super excited. I have a lot of really good energy about this year. Anytime that the world is uncertain is when you want to step up and lead more. This is your shot to go out and step up and lead more because what happens is people are going to follow the leader. And so when I launched with Proovit, I had this mission to help a million people. And I talked about that all the time. And Miguel, you look amazing, dude. I'm just telling you, I mean, I don't know if you just combed your hair or something, but like you're looking good. What's up, Jeff? We have a dudes group over here and I get to see these guys, I get to see these mugs every once in a while. So it's nice to see them on this zoom. But at the end of the day, I have a mission to change a million lives. And that mission is now the goal is to do that every year, a million lives a year, a million lives a year. And to do that, you need to have a team that is behind it. And so that's my mission, right? I don't know what yours is, but we're going to talk about that in a second. A couple of nights ago, who was on the COC call with us? Was that valuable? What I shared two nights ago? Cool. I appreciate that. I appreciate that. They're not going to lie to me. They're like, eh, it sucked. It was really bad, Dustin. If I wish you would, I'd love it when people critique. I really enjoy that. But the reality is I want to get back into what I discussed. If you guys have a moment, take a pen and paper out, and I want you to write some things down. And what I want you to do is what I'm going to encourage you to do is take what this is really serious, okay? Because when it comes to building our business, it's about attraction. It's about connecting, and it's about enrolling. But where people get stuck is the attraction side. And when you find your demographic and your audience, I'm telling you, you can change, everything will change faster for you. And I went through this myself, where I've kind of lost my identity even through ProveIt. When I started, I was one person that I became somebody else. And I really didn't, but I was thinking about being something other than I really was. And I got really lost in my journey. And now I'm going back to where I started, basically, but just with the awareness and education that I have now. So basically, I'm the same guy with just more awareness and more education. So hopefully that we can go faster. So what I want you to do is, Ed, my wife said this, and you can write this down. You are the most qualified to coach or guide the person you used to be. You are the most qualified to coach or guide the person you used to be. Now, for some of you that are watching this that are brand new, you're kind of like, well, who was that? That's okay. I'm going to get to you. I'm going to talk about that a little bit. Cameron, are you already in Bahamas? Did you take off? I'm at the airport. At the airport? Well, welcome. Enjoy it. It's going to be beautiful there. So you are the most qualified. So I want you to write down, who were you? Now, if you started, who were you when you first started? I want you to write down. So I'm going to give you an example. And I want everybody to write this down. Really, in the chat, write it on a piece of paper, because I think it really brings clarity. Now, Michael challenged me a little bit, because I was like, I was a trainer that was financially not where I wanted to be. I was working a lot of hours, not helping as many people, because that's who I was when I started. That was one person of who I was when I started. Who else was I? Well, I was also a new dad. I was a brand new dad, feeling financially inadequate. I was also somebody that had some sickness and had some joint. I was a former athlete, former Marine that broke down, body got broken down. That's who I used to be. I'm a dude from the Midwest that moved out to the West Coast. So I'm like an apple out of the orchard. I'm this other person in this other world. But that's who I used to be. And then I become, now if you're brand new, I'm going to touch on this. Now I become where I am today. So where am I today? What are the things that I've learned today? So you're the most qualified to coach that original person. Okay? You're qualified to coach that original person. And so what happens sometimes is that we get like, who's our audience? Our audience is you when you started. Your goal is to lead that audience to where you are today. But there's a secret in this whole journey. And I'll do a whole video on the acorn. But when I got to learn from Bill Gates, this little thing, because when you see an acorn, what do you see? And most people see a tree, most people see an acorn or food for a squirrel. What Bill Gates saw was the city that was built from the tree that was planted from the one acorn that dropped more acorns that planted more trees, that dropped more acorns and planted more trees that dropped more acorns and planted more trees that dropped acorns and planted more trees. He realized with all that one acorn, we can build all these this whole village, we can build a whole city with one acorn. Most people don't see past that. So when you're looking at your story right now, most of you, like myself, you're seeing maybe your cousin, or your uncle, or your brother, or your sister, or your aunt, or that lady at the grocery store. You're seeing the acorn. And I'm going to encourage you to see the forest and then see what's beyond that. And that's called a vision. And one of the hardest things to coach people to do is have a vision. It's really hard. When I first started to prove it, Brian always said, Justin, you got to drink bigger. It's not big enough. Because you have all this energy to want to go out and change, but you're dreaming small. And I didn't know how to drink big. It was very uncomfortable for me. So at one hand, if you, if you can't drink big, Karen, borrow somebody else's vision for a while. It's okay to do that. It's okay to borrow mine. Hey, I'm working with this guy that wants to change a million lives every year. He got, you know, I love this product. This is what I like about it. You want to come help us, borrow my mission, borrow Kate's mission, borrow Liam's mission, borrow very best mission, right? You can borrow somebody else's. Ultimately, you can create your own, right? Whenever that seems appropriate for you. So what's up, Walker? So, so this is the acorn. And do you see the squirrel? Do you see the nut or can you see the, the forest? Some people were Kate said, she goes, I just see this, I see the forest now, but I don't see what's past the forest. What's built past the forest. So she's in this new phase of trying to figure out what's the bigger, bigger picture, right? Why that matters so much is if I go to you guys right now, Hey, listen, I'm on a mission to change a million lives every year. We have a product that's backed by the top scientists in the world that I've lost 30 pounds. I have sleep better. I'm energy better. I don't know if you're looking for anything, but do you want to join us? Like there's no sales to that, right? They're joining the mission. They're joining your journey rather than waiting for you to finish your journey. How many people do you guys know that have lost 100 plus pounds that have signed almost nobody up? I know quite a few actually. Yeah. I know a few that raised their hand know the same people I know. Why is because they waited till they finish their mission to ask people to join them? Columbus didn't sail America by himself, right? He sailed. He got everybody excited about something that they couldn't even see and they all went blindly off into the world with an idea that something else was there. So I'm going to encourage you guys to do this exercise. So first thing is, is who are you? Second thing is, who are you now? What did you learn? What's like Russell Brunson, if you don't know him, that's okay. He had a really cool video. I sent it over to Brian and he basically said, you're writing your own book and your goal is to, your goal is to basically be a chapter ahead of your audience. Does that make sense? You're just a chapter ahead. You're going to teach them the chapter that you're on, right? Does that make, I hope that makes sense. Is everybody tracking that? Now, the last step of this, I want you to write down where am I at now and be positive, not negative, meaning reinforce, reinforce all the amazing things. Yeah. Hey, I lost 100 pounds and I gained 30 back. Who cares, right? What have you accomplished? I know Miguel's story where he was on and he was off and that was back and that's great. You've learned so many things. More people are going to be like your journey than be perfect on the straight line, right? So what have you learned? Where are you now? And I want you to write it down. I want you to write down where are you at now, okay? Because guess what? You could change a million lives by just taking people from where you started to where you are now. If you're brand new, this is all you're going to do. You started somewhere, maybe with mindset of doubt and disappointment and frustrations. And now you're thinking and your mindset is one step. You're just one step ahead of the person starting with you, which is fine, which means that they have doubts, they have disappointments, they have uncertainty, they don't know where to go. That's all you need to get people to come with you. And then the last part of it is a destination. What is your destination? If it's not prove its goal, prove its vision, it's what's your vision? I want to help women in their 60s create freedom in their life financially so they can travel the world. Maybe that's what it is. What does that look like? I want to help estheticians have a residual income so that they're not just relying for the next COVID that hits that they're not stuck and lose their business. What does that look like for you? I want to help dads get more confident and be a better dad for their kids so they can be healthy and financially abundant. That's who you were and that's where you want to go. Remember, you don't actually have to achieve your vision to bring people with you. You just have to be clear on the vision that you're going for. So what does that look like? And this is my challenge for you. If you write those three things down, you're the most qualified to coach whoever you used to be. Number one, where were you? Write that down. Please write it down and I want you to send it. I think Carrie here, I see Carrie on here, and congratulations Carrie for crushing it. She had a really cool, awesome life. Life was really, really good, but there was something in there that maybe was missing to some level. Maybe it was community, maybe it was something there missing, something inspired her. So who was that? I'm guessing there's a lot of moms and dads out there that are in that same place. And then she found where she is now, but then now she's probably dreaming about the world a little bit bigger than she used to. Well, good. Start talking about that, talking into existence. So next thing is I want you to write down exactly where you are today. What does that look like and who are you? Like I said, I was a broken down Marine and athlete. I was a sick young man. I was a trainer that was strapped and wanted more freedom financially and time freedom in his life. I was a Midwestern boy that moved out to California. Like that's who I was. Does that make sense? I was a military spouse. And now I'm here, which I've created, for me, I've created a team, a global team. I've helped more people than I've ever helped in my life, created financial freedom in my life, been able to travel more freely with my family. I can educate and my kids can go to private school. Like that's where I'm at now. That's not the end of the story. That's just a couple chapters ahead of other people. Does that make sense? I'm just a couple chapters ahead. That's all. But where am I going? I want to change a million lives every year. The truth is my biggest mission is I want the health of our country. I want our grandkids to basically wake up and like a paleo, clean, healthy eating is just normal. Physical fitness is part of life. It's just what we do. That's what I want the normal to be. That's my big vision of what I want the world to come to is that we're supplementing exercise as part of life. It's something we get to do. I want food and nutrition just to be natural and be more free where it's just, that's just the way it is. Now I'm realistic and I realize it takes 20, 30, 50 years to get there and I'm okay with that. But the only way to get there is to bring enough people that have that same belief with us, right? Using products that are just going to make it easy and all natural that can help people live better. So that's my mission, right? Cool. I kept it a little bit more down. This is my challenge for you guys. Kate's going to come on and give you some more challenges. I'm going to ask Kate a question before she starts. But my challenge to you is this, is write those down and send them to your coach or your team leader. And if you don't know, that's okay. If you're like, Dustin, I just don't know what my vision is. I just don't know where I want to go. I just don't know what that really looks like. That's okay. Attach your, but then at the same time, say I'm not sure yet, right? I'm working on it. At the same time, I want you to put in there a mission that you can get behind. Prove its mission, help people become the best version themselves. Now I think that's a little, it's broad for a company and that's good, right? That's what a company should be. You can be more specific, right? If that makes any sense. So I think clarity is the key. Being more clear of what it is and where you're going will make it easier. The more you get excited about that clarity, and I use this as an example, is how many women have you met that get ready for their wedding and do anything to lose weight? Why do you think they're so successful at it? Because they're very clear what they want, if that makes sense. They know the size of the dress. They know exactly the date. They know exactly what, I mean, and they'll do anything. I mean, to the point where they actually hurt themselves, right? They jeopardize their health, but it's very clear to them of what they want. So clarity is really powerful, and it's okay to have clarity on somebody else's goal because you're on the same team. It's okay. That's why we have a Brian Underwood, he's a visionary so he can inspire people to really step into it. And you might borrow, I borrowed his for a long time until I understood what mine was. Does that make sense? And then I got lost again, right? I got lost. I hit the million and I got lost, and I didn't realize where it needed to go. And I lost my focus of where I was going. And I felt like I was on limbo land. Now I don't. Very clear about that. So any questions before we move on on that? You want to attract more people, understand what we just taught, and then apply that to however, if it's social media, if it's belly to belly, if it's out in the world, you're looking for who you used to be. Now that comes in different packages. So just be aware of the different packages of you, right? You know, we have, where's she at? Janet, you know, she used to drink. Now she doesn't, right? So she's going to very much understand that audience way better than I will, right? So we're all in different places. There you are, Janet. All right. So what I want to do is we're going to make a little transition, something for clarity. First thing, Kate, I want to do this is we're going to talk about our, for the love of fasting in February and the challenges that are getting pulsed out and getting pushed out. Kate, what I'd like for you to do is just really take a minute and go over what it is. I realized on the Zoom, we talked a lot about some details, but can you paint us a picture of, like, if you're brand new and you're just basically stumbling on this and you're seeing this for the first time, what does that look like? Is it, what are the kind of dates? What does it look like? How can this impact your business? If you can take a couple of minutes and just explain that, and then we're going to give you some clarity on some conversations that you can be having along the way. Yeah, absolutely. Hey, everybody. Put a one in the chat if you listened to Brian Underwood do the state of play yesterday, because I was literally listening and I'm like, Dustin must be telling Brian what we're doing. Dustin must have told him, is that right? What happened, Dustin? Because I swear, like, he puts out- It's actually not, but we're in so many different conversations throughout the whole upper community that it's, but it was funny. I was like, is he, is he, is he eavesdropping? I think why I love it is I don't believe in coincidences. I don't. I think that everything happens for a reason and the fact that we're already moving towards something and the company decides to do it at the exact same time with the exact same dates, I'm like, oh, like it was huge. So for the love of fasting, you all, honestly, it can be anything you want it to be, but it's inviting people to do an intermittent fasting challenge with you. Some of your team leaders may have a Facebook group set up for, for the love of fasting challenge. It runs at February 12th through, I think it's the 28th is what some of us are doing. Some of you may decide you want to have a very intimate, you want to have a very intimate thing and you do a message thread on Facebook. Some of you do different platforms. I know there's different messaging platforms, but it's all the same thing. It's all the same thing. We're asking people to do an intermittent fasting challenge with us. And let me just clarify. All of the activities that we're doing is opening up conversations to talk about the IFAST. Now, for our team, you cannot participate in the challenge unless you have at least one IFAST, because our entire group, our entire conversation is going to be about utilizing it for support. So if people are in and they don't have the IFAST, they're not going to really know what's going on. So we are utilizing this conversation to be able to share with people the benefits of the IFAST. So it's called, we love calling it for the love of fasting. Brian called it fasting with friends. I loved that too. I thought that was awesome. But really and truly, you guys, like, I love that Brian said, this is a campaign. It's a campaign. Every single one of you on here, you may not have accepted this as part of your identity, but you are a marketer. You are a marketer. Marketing has campaigns, marketing campaigns. That's what this is for the love of fasting or fasting with friends, talking about an intermittent fasting challenge. That is a campaign. Does everybody understand that? Everyone clear? Okay. Awesome. Awesome. So however you want to do that, reach out to your leaders, see if they have something already that you can plug people into. And if not, be the CEO of your own business and create it yourself. It doesn't have to be difficult. And I'm going to tell you why it doesn't have to be difficult, because when this challenge starts, we're going to be sending you stuff every day that you can plug in to your challenges so that you have something to give people. Day one, here's an education or inspiration or a tip for you. We're going to be giving you guys that, okay? It's going to be pulsed out. Justin, I'll be pulsing it out. You do not have to recreate some funky wheel. The wheels are going to be given to you. Everybody understand? Are you liking this? Are you liking this? Okay. I love it because I feel like we're all moving in the same direction. When we move, do you guys feel that when we're all moving in the same direction, like it creates this momentum and energy that is just unstoppable? And I will also tell you all, if you were on that state of play with Brian, he said, this is the year for promoters. This is the year. I promise you that your next promoter will likely come out of this intermittent fasting challenge. That's what we're seeing in these challenges, that that's where our promoters are coming from. So I wanted to kind of take a step back. Give me a two in the chat if you all are loving the activity challenges. I know this is only, Christy was right there with the two. I know today was only the second one. And it was a little bit more of a challenge for some of you that maybe you don't normally do reels. That's why we gave you extra points, extra entries, if you did the reel. All of these challenges that we're going to be giving you these activities are going to be leading you in this campaign direction. Does that make sense? Not every activity is going to be about intermittent fasting, but a vast majority of them are going to be, right? Because we want to arm you with what you need to start conversations. What I wanted to come on here and share with you all is two things. Number one, conversations. So when someone says to you on your post, I find this difficult about intermittent fasting. What we don't want to do is immediately open a message with them and pitch them our system. Just be honest, raise your hand if you have ever in your history approved it, started a conversation with, oh, yeah, me too. But what I found was, da, da, da, da, da, and it does this and it's backed by this kind of science and blah, blah, blah. And do you want information on it? How many of you have a big long paragraph this long? The first conversation. Liz is like, yes, yes. Part of marketing and part of being someone that if your mission at all is to impact lives, which I feel like I know most of you on this team, and that's why I love this team. The heart of this team is truly impacting live. We do not impact lives by pitching. We impact lives by having conversations. And good conversations only happen with good question. Good questions. So when you first start a conversation with someone, when they have raised their hand that, yes, I find intermittent fasting difficult with this, or what are you doing? What is that intermittent fasting thing? Ask questions. Find out, are you doing intermittent fasting right now? Like what hours are you eating? You all know more than you think you do about intermittent fasting. If you've been improved it for a minute, you know more than most people about intermittent fasting. Ask them questions. Have conversations. Because what do people want? They want to be heard. Can I get an amen? They want to be heard. What do people not want? They don't want to be sold. They want to buy, but they don't want to be sold. So I just wanted to, right now I think this is great. We're on day two of the activity challenge. Before we go much further, I wanted to just kind of pause this for a second, take a breath, and let's talk about the next step of these conversations, which is asking questions, getting to know people, building relationships with people. Relationships happen not because you sit there and talk at someone, right? Relationships happen because you ask questions and you find relatability and common ground. And then you ask more questions. You should be pitching the ifast on like your third message. It shouldn't come before that. Do you all understand what I'm saying? I can only see like five faces. So I wanted to just share that with you all. Ask questions. Don't just immediately go in and pitch. That looks desperate. It looks salesy. It looks like you have a script that you're sending everyone, right? That's not who our team is. Our team leads with heart. We lead with conversations. We actually want to know how can we serve this person? How can we serve them? Okay. The second thing I want to share is how many of you put a three in the chat if you have gone to your shopketo.com forward slash learn in the last two days. Put a three in the chat if you have done that in the last two days. I know Kerry has because we chatted about it. I'm going to encourage you all to go to your learn site because there is an amazing new tool that not only is this the perfect connection tool for this conversation and this campaign, but it also can be used as a way to get people to raise their hand because on this new learn site, the very top is talking about a free guide, a free intermittent fasting guide. So just to give you guys a real scenario of what happened. I'm having conversations with people. I send a lady this link. All of a sudden I get a notification on my poll that someone has been to my shopketo learn site and filled out their email information and I'm like, Jason's like, what is this? This is new. This is new. Y'all, the next day she bought the best bundle. I didn't even get a chance. Oh, Dustin's pulling up. Awesome. I didn't even get a chance to reach out to her because Pruvitt already had and she joined with the best bundle because Pruvitt put her in an email campaign. I'm going to encourage all of you to go get, sign up for it yourself if you have put in an email address and get it, go through the process just like a customer would, but this is the perfect connection tool. So you don't have to be the one telling them all about it. You can share this with them and they can see what's going to happen, how they're utilizing this system. Does anyone, like any questions about this? Oh, look at that. I love it. You guys, look at this. Get the free. How many of you, this might be one of our challenges, how many of you would love to go into your stories and say, raise your hand if you want my free transformation guide for intermittent fasting? Right? Pretty, I mean, if you like put that in your stories and people want that, you send this to them, you get their emails, their cell phone number, like it's an amazing like contact collection. And now they're in the Pruvitt system. Now don't get me wrong. Again, I'm going to go back to the first thing I'm going to do. If you put that in your story, who wants the free guide to intermittent fasting, my free guide, when I message that person, I'm not going to go in and the first message say, awesome, here's the link. Bye, Sally. I'm not going to do that. That's weird. I'm going to start, I'm only using that as a reason to have a conversation. Everything Pruvitt gives us is a reason to have a conversation. So I'm going to reach out and say, Sally, I saw you raised your hand for this free guide. Are you already intermittent fasting? If she says yes, I mean, like, how's it going? How are you liking it? Are you finding any challenges? I'm having a conversation. Do you guys get it? I'm a human. Sally's a human. We're having a human interaction. I am not a robot. Okay. All right. I think that's all I thought, Destin. I went on like a little rant there. But yeah, let us know if you guys have any questions about any of that. Yeah, feel free to unmute. We're just wrapping up right now. Feel free to unmute and be excited about this challenge. Do the activities that are coming out to the pulse. If you're not getting them, let me know. We'll make sure we get you access to everything. And remember, you're the most qualified to help the person used to be. If you've done one fast, you're the most helpful to help the person that's only done one, like never fasted before, to help them do a fast. I hope that makes sense. Build that confidence in who you used to be and who you're going to become. But it's 100%. It's about a conversation. And you're going to not be perfect. That's okay. You learn through the process. But it's really about a conversation. Take the time to find out who they are, where they are. And then you also have to ask them to join you or you have to ask them at the same time. You can talk to them. If you're talking to people a lot and not getting to the sale, then that means that's the part you got to work on is that transition of like, hey, you should come join us. We're doing a special thing or hey, at least get my free fasting guide. Those fasting guides and we're working with the team right now to build out these emails that people get. So our goal here from the company side is to make it as like if you can get them mostly there, our job is to help get them over to the home. If you can't. So that's what we're trying to really tie together. And that's what you're seeing with this little transformation guide. And this is step one of a lot of things that are going to be integrated. So right now it's just such a great time. And I agree with Brian that there'll be a lot of promoters coming in. So right now if you're having an uncomfortable time with promoter conversations, you're going to get more comfortable with that because of what's coming overall. And if you see the learn page, right, how it's starting to evolve and change, we're going to do the same thing on the promoter page. It's going to evolve and change. It's going to be a step by step process. People can go on there and really digest the information they need. Be inspired to maybe take action if they just need clarity on what it all is. So Kate, thank you so much. Y'all, if you have questions, let us know. Tonight I will be interviewing either I will or Kate will be interviewing Dr. Andy Capatelli or it's possible that Kate will be interviewing me tonight. So we have a company wide guest call and it's going to be super awesome. So I encourage you to plug into that. We'd love all the support you can. And if mostly invite your customers, invite everybody. Dr. Andy will be on, which is just awesome in itself. So thank you all have an unbelievable night. Thanks, Kate, for your insight and information. Cameron, have a blast.