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Deep Focus' Ian Schafer of on How to Make a Viral Ad (Media Beat 3 of 3)

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Uploaded on Mar 23, 2011

Nowadays, everyone wants free marketing and brand fanatics who will spread the word for you. Well, Deep Focus CEO Ian Schafer says the quick and easy way isn't always the best one. "If you're using [a 'viral' strategy] as code for 'I don't want to spend a lot of money to get a lot of reach,' then you're going to be out of luck," he said in the final installment of our Media Beat interview.

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