 Hey there, Chad Bonds. You're here for a high university libraries. One really cool feature about simply analytics is that you can create a map and Overlay businesses on top of the map. Okay So basically you create a map of whatever demographic or consumer variable or criteria you want to and then overlay the businesses Whatever you want to by name or by industry or whatever on top of that map It's kind of complicated, but this is this video shows you how to do that in simply analytics This video is also part of my simply analytics tips and tricks video series as well as it complements my simply analytics tips and tricks Guide which you'll find linked below. Hopefully it helps you in a previous video showed you how to create a map like this And looking at consumer information for a particular product or or product category in this case We're looking at organic food consumers by Counties right now in the state of Tennessee. Now, let's say you want to try to open a Business in one of these kind of high-demand areas What we might want to do then is look at Competitors in the area and you can do that in simply analytics by looking at the businesses tab in simply analytics There's a couple ways of doing this. Well, so let's say I'm looking at I'm looking for health foods, right? So I can go in and type in health foods Let's just do health food here and this will go in and do a keyword search for health food for For the for the the industry or the company name across the board there, right? So you'll see once we do this it kind of creates a map it inputs all of the Businesses if we click on one here and kind of see here is Moss Munchie mobile It looks like it's prop falls in a cat category of food health supplement stores or health and dietetic food stores Right if we click on this one up here Sometimes they can be a little bit a little hit or miss here and there Let's see. This is a green boomerang incorporated Let's see what's down here Here we have nature's nugget natural foods incorporated, right? So we're finding some good stuff there So it looks like our our just our general keyword search seems to be on target if we go over here We can click on businesses and this will give us a list of the businesses and right now We're looking in China to Tennessee so we can actually change this to the state and Find all of those businesses 350 results that pull up Due to our health foods search there, okay? So if you're finding that search didn't really work very well What you can do is go back and look at our map and maybe you want to try Browsing by business categories or using an advanced search. So if we browse by business categories We can either do a NAICS code search or an SIC code search I would encourage you use both to see which one gets you a little bit better results there Okay, so if we go under NAICS code, for example, we can go under retail trade here Here's grocery stores and in here supermarkets and grocery stores and it looks like we can't really get any more granular than that there But it does give us another list of potential competitors For the location. Okay, so it's a great way to kind of do that, right? Again, and then we can go over look at our businesses and then now We can change that to our grocery stores in Tennessee and get it and get another list, right? So it's a great way to kind of look at competitors across the board there So and by location things like that. So it's a good way to kind of compare What kind of companies are in your region? Okay? You can also go under and do use an advanced search here and this way you can actually search by You can search by the the company name So if we're looking for particular lines of grocery stores, we could do that here Or we can go in and search by SIC and maybe one to say Starts with and we can look and say let's look for health And so here's like health and dietetic food stores if we click there and then now there's one for health foods Let's look at that one. This may be a little too granular, but we'll see what happens We'll do a search there and so this finds a much smaller set across the state of Tennessee For health food stores, but again, we can go in look at individual there's Herbs natures or herbs natures depending on how you look at that, right? So there's different ways you can go in and look at that information again We can go back over to our businesses here Change this to the SIC search that we just did and get our list there And once again like most stuff in simply analytics, you can go up and export this as a Excel file So you actually have it for for your own information for later. So so there you go Hopefully this video helped you better understand how to use simply analytics Make sure you check out my other videos about using simply analytics as well as my tips and tricks guide link below Take care and best luck with your research