 So what are some practical steps you can take right now to start making a lot more money in your business and have a more fun time and just get kick-ass results? First things first, why the fuck are you doing what you're doing? Why is what you're selling the most important shit ever invented after water? Don't take this question like a fucking joke because it's not. If you don't know why what you're selling is the most important thing in the fucking world, you're not gonna sell well and your clients are gonna have a tough time making a decision and you're gonna have to start chasing which is fucking lame. But how do you get that? How do you get that knowledge like yes this is the best thing my client could want? Well it starts with personal standards. Personal standards are not preferences. Preferences is I like blonde girls, I like redhead girls, it's things you can kind of have a gray area in. We're talking about some masculine fucking shit. We're talking about standards. Standards mean this is who I'm going to work with, this is who I'm not. You're not gonna get the same results with every client and I'm even gonna go and say that 90% of the clients you're currently working with are probably shit. They don't do well to your business, they don't get the results they want so you need to change that shit up. First of all you want to do it for your own sake because you're gonna have a better time, you're gonna attract better clients and you also want to do it for their sake so you don't waste your fucking time and money. So personal standards, you can only truly get results with a client. Truly promise results, truly tell him it's the best thing ever invented if he's your exact type of match. Not every client is the perfect fit. Actually 99% of the clients probably aren't the perfect fit so you need to sit down with yourself and write down the criteria for your ideal client. What needs to happen? What situation? What standards do I need to have so that the client I'm working with is guaranteed to get the best most epic fucking results in the entire world? What do I need to do to guarantee that my client is the best off with me right now? That there's no better person to work with him than me. So let's get into the actual reason why you would want to have personal standards. First of all be a fucking man. You don't want personal standards, not for the money, not for the clients, not for anything. You want them for yourself because you know exactly what you're looking for. Have personal fucking standards, work with people one-on-one so that you actually feel what it's like to work with shit clients. Imagine if every girl you slept with you had to stay with her for two fucking months and you couldn't believe her. You'd be pretty fucking picky about who you choose. So start being like that with your clients. Now the irony about that is that you're going to get more clients than ever and more money for that clients than ever. But you first of all have to let go and make that decision for yourself. It's an absolute decision. It's not a gradual decision. It's not a black and white. It's not a great decision. It's a very black and white, very clear manly decision. I'm going to work with a certain type of people and the other type I'm just not going to fucking work with. Now you don't have to communicate this or think about it. Once you make that decision, everybody's going to notice. And the clients that are kind of not a perfect fit, you could go flexible with them, but they would notice that you're actually pushing your boundaries to work with them and they're going to be super thankful. On the other hand, clients that are perfect for you are going to chase you because when you talk to them, all they're going to think is, oh my God, this person knows me. He's talking to me. He understands me. And then you would hear sentences like I hear a lot that say like, dude, I don't care how much it would cost. I would pay any money for that. Even before you said the price, I knew I'm going to sign up. That's the effect that you want to create in people. And you can only create that effect if you actually polarize people. And the only way you can do that is by having personal standards. And the only way you can have personal standards of your own is by saying, fuck it. I'm sick of this shit. I'm only going to work with the people I want to work with, the perfect people who I'm going to have a 10 out of 10 experience with. That's about personal standards. And that's the fastest, easiest way to start making a lot more money and getting a lot more clients.