 No, it's like a two-sided coin whether you should write a business plan or not. My personal opinion when it comes to business plans is I think for the most part, for the most part, they're a waste of time. Because think about this, you're trying to literally assume in the best case scenario what would happen if everything went according to plan, right? You spend a couple of weeks creating this business plan as opposed to you should be fucking selling your products or service instead, but you spend a couple of weeks creating this business plan, creating your metrics, creating, you know, your data, creating your presentation, creating hiring a scaleless company, you spend a couple of weeks on the fucking biggest assumption ever that everything is going to be perfect. And let me tell you something, never ever, ever is anything perfect. Man, I don't know. I've had a couple of businesses in my life. I've had weird ones from Club Promotion to e-commerce, underwear companies in Asia to Block Geeks recently. All of them are totally fucking different, completely different. If I started off with a business plan, literally within 14 days of my venture, that business plan would be garbage. And so if you're trying to juggle the ideas of wasting your time and analyzing what you should hypothetically do, I would say completely forget that shit. I think business plans are completely waste of your time. Something that you could do, something super simple and easy is you can do a lean canvas model. I'll put a link below this video. Bang, there should be an image right there for the lean canvas model. One pager, super simple, super easy, and you can change it on the dime, okay? So you start off with the lean canvas model. Number two, depending on what kind of business you have, each business is different. You can have a physical business, so physical goods, e-commerce, you can have a digital business, you can have a brick and mortar business, but each business is very different. Now let's say you pick an online business. There's no reason why you need a business plan. I always tell people your number one priority as an entrepreneur, your number one fucking priority out of anything is to sell. And a fucking story is to sell, sell, sell. You got a product, you think your product is good, you think it adds value towards your clients and customers, great. Go out there and sell. A lot of people, they get caught up in the paralysis by analysis. They're trying to analyze everything. Wow, if it goes like one plus one is two, and then if it goes like this, well no, no. One plus one can be fucking five. One plus one can be minus two. There's no set formula when it comes to this, you know? It's like in the Wolf of Wall Street, Leo, you know, sell me this pen, right? So I got this pen, or in this case a phone. Sell me this phone. So if you got your product or service, well, there's a digital product, sell it right away. You're thinking of starting an e-commerce company. What do you do? Grab a couple of units of your product and literally sell it. Go physically sell it to people. Go online. Message people one to one. Do things that don't scale. You know, a lot of times people are looking for scalable solutions for the beginning when it comes to business. I always say do things that do not scale at the beginning. So let's revert back to the primary question. Should you create a business plan? Now, if your investors are pushing you and pushing you for a business plan, I would then question them of why. I would tell them, why can I just give you a one-pager, a lean canvas model and you get to work? I think a lot of people also then assume if you do have a business plan, it's easier to raise money. And if you do have a business plan, it's somehow statistically gonna get you, it's gonna make your company better. That's all bullshit. Complete bullshit. When you're raising money, yes, it's important to have financial projections. Maybe, even that I don't give a fuck about at the beginning. It's hard to assume. What's really important at the beginning is you as the entrepreneur. Because when people are investing money, when you are raising, people are deploying money to you as a person. They're not deploying money to your company, right? When I'm running a check, right? If you're raising money and you're raising half a million pre-seed for your business, people need to trust you as the entrepreneurs to execute on the vision. So if you can't sell yourself, I don't care what type of business plan you have, you will never, ever raise money. So you gotta get better at presentations. You gotta get better at telling your story. And you actually gotta have the fucking skills to execute on the money that the investors just gave you. So whether you're trying to think of starting an e-commerce business, a new tech business, get the basic alpha product as you can. And sell, sell, sell, sell. You get some momentum. You get some sales. You get some critical feedback from your customers, which is the most important. Now with that information, what you do is then you can create a better one-pager, a better lean canvas model. Then if you decide, you can go raise money. It's easier. You have proven sales track, even though it's not a lot. You still have people literally... Man, you should fucking clap. You should give yourself a round of applause if you sell $1 online. That's a huge achievement. You just convince somebody, you sold somebody through proper copywriting or messaging or whatever you're doing, you convince an individual to open up their wallet, to put in their credit card and buy something from you. Round of applause for making $1 online. That's all it takes. That's the momentum that you need, $1 to $2 to $3 to $4 to $5. Now let's circle back again. No, you don't need a business plan. End of story. Make the one-pager. Start selling. Improve your pitch. Get some revenue, and money will flow to you. All right, guys, that's pretty much it. That is pretty much it, man. I don't know what else to add. Like I said, I've done it. I went through the business plans. I will never ever do them again. They're complete utter waste of time, period. If you have an idea, grab the product, call some people up, sell it, book some revenue, and then just grow your business. And then slowly you can start creating better models and OKRs and KPIs. All right, like always, leave a comment below this video somewhere there. And if you haven't subscribed to this channel so you can get daily notifications, and let me know what you want my next video to be about. And I'll talk to you guys soon. Peace. Adios.