 Hey, it's Annelia Contara from Adweek and for all of you not at South by Southwest this year, we are, so we wanted to show you what it's like. So let's go. So right behind me is Nando Likes the Food Effect. It's an activation meant to start a dialogue about food. There's a 360 video experience, it's had a lettuce head, a DNA hacking game, and even a phone bank where you can listen to issues of hunger across the world. So let's go see what's about. So right behind me is a whole wall of phones where if you pick it up and listen you'll hear from someone who's suffering from hunger issues in the world or someone who's trying to end those hunger issues across the world. And if you listen to the recording fully, a meal will be donated to the Feeding America Network of Food Banks. So right behind me is a big lettuce head where inside is a 360 video experience where you get to see dairy algae and vertical farming and how technology influences them. So let's go see. Right behind me is a big DNA helix where you play a DNA hacking game. You have three different scenarios each with a big food issue and you have to figure out the right DNA combination to save and fix the problems. So let's go play around. We're here at Biceland's activation where the whole point is to get people familiar with the TV channel and the brand. The Biceland bus is behind me where a mini party is happening and there's also baby goats to play with because who doesn't love baby goats. There's also plenty of merch people can pick up and take home with them. We're here at Sony's Bath Studio where there's AI dogs, an acoustic audio journey, and AR air hockey. So let's go check it out. This is Ibo, an AI robotic dog. As you can see he responds to a lot of touches both on his head, underneath his mouth, and on his back. He has a camera right here on his nose. You can take photos of you and your family and he can tell certain things like it's dark in the house, he knows it's time to go to bed, he needs to recharge, he'll also go to his charging pad and he barks. So right behind me is air hockey, an augmented reality game where you play actual air hockey with a puck and everything but then virtual pucks show up on the screen. You have to hit the virtual pucks as well and this whole light show gets created and it gets to see exactly like how fast the pucks are being hit and it's pretty cool. So let's go play. We're here at Ben Mio's the Decay Theater where they're highlighting 10 years of staff picks so let's check out the activation. This is the first thing you see when you walk into the activation. It's moving movie posters of the films being celebrated here at Ben Mio. So let's go. So that's just one day at South by Southwest. Hopefully you enjoyed it and didn't get too much from her. Bye.