 This study found that adolescents incorrectly identified traditional ads as Instagram posts, and preferred Instagram ads over traditional ads on 3 out of 5 outcomes in an unlabeled ad condition, suggesting the artistic appearance of social media ads may not be perceived as marketing, and the mere presence of Instagram features caused adolescents to rate food ads more positively. This article was authored by Marie Bragg, Samana Luck-Feely, Teni Green, and others.