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How Big Will Cloud Computing be in 2015? Consider the Cupcake

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Uploaded on Nov 28, 2011

Get additional data center and Cloud traffic figures. Click here: http://bit.ly/y88hLh.

An animation telling the story of datacenter traffic growth, through the scope of the back office of a cupcake bakery. Transcript: How big will cloud computing be in 2015? Consider the cupcake. When you interact with a business -- such as a bakery -- your request is sent to a datacenter. The order entry datacenter stores your information, authenticates it, and synchronizes it with other systems. For many businesses, this internal processing can generate as much as 80% of the datacenter traffic. From there, another 15% of your baker's datacenter traffic comes from sending the order to the factory datacenter where it's put into production. Finally, the last 5% of traffic is generated by the confirmation notice of your cupcake order. So while you don't see it, the total traffic generated from a single order can multiply exponentially, and that can be a challenge for businesses and service providers to handle. This global datacenter traffic reached 1.1 zettabytes in 2010, and will grow more than four-fold to 4.8 zettabytes by 2015. Of that, Cloud traffic is growing two-times faster than traditional data center traffic. While in 2010, only 21% of workloads were processed through the cloud, by 2015, that figure will jump to 57%. More workloads moving to the cloud means less complexity in the datacenter, improved economies of scale, and most importantly, more cupcakes.

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