 The thing one myth and marketer should know about the Latinx audience is that we are not a unified construct or identity group. We are composed of the Tariginese cultures and in order to reach that audience you need to take care of all of those elements. Reach doesn't necessarily mean engagement because you can reach those Hispanics but if you don't understand the nuances you're not going to be really important to them. When you get Spanglish wrong there's a myth that it's just combining English and Spanish all willy-nilly. But there is norms and sentence structures that are most common in Spanglish and when it's not authentic and it's not real it's really easy to spot. It goes from personal to pandering really quickly. Thinking that bilingual is enough it should be by cultural. Actually multicultural the Hispanic community is not just people that was born here and in Latin America is a mix of cultures and culture changed so you really need to be able to constantly understand them and see the evolution so you can tap into their emotions.