 We had a viral news story with Bill Murray, three months into business. And then from that moment on, I mean, we were in that was a national news story. So from that moment on, people knew who we were and we won Best Food Truck LA from LA Weekly. So I was about three to four months, which was unheard of to my friends that are in the business. Yeah, you had, you had some amazing early customers and early, you know, backers of the truck. Absolutely. We were living in Sherman Elks at the time and a location scout came to my house asking if they could film at our house. And my wife and I, I had worked in the business. I was like, no, I've seen them literally destroy hardwood floors, drilling into sea stands and like, we're not doing it. So I come home from work and she goes, Oh, this location scout came by to film. They went and, you know, I said, no. And I was like, what was it for? It's like some Bill Murray movie. He's like my, I'm like, wait, what? What'd you say? So I said, no, I'm like, you said no to Bill Murray out of your mind. So long story short, I'm like, this guy's my idol. I have an ice cream truck. My neighbor said, yes, the location scout, I'm going to throw an ice cream party for Bill Murray. So I call it the Bill Murray ice cream social and I parked outside the set and I gave everyone for your ice cream hoping he would actually show up. He shows up. He comes on the truck. We take photos. I'm like, this is awesome. I posted to my Instagram the next day. My friend Chris calls me. He's like, Joe, you know, Bill Murray's stories are huge on Reddit. I had no clue what Reddit was. He posts it. You're never going to believe it came to my friend's ice cream truck. He called me. Chris is like a soft spoken guy. He calls me like a stockbroker screaming. He's like, Joe, you are the number one post on Reddit. And I was like, what does that mean? He's like, this is the most searched image on the internet right now. I was like, get out of here. And then instantly Rolling Stone, Today Show, Vanity Fair. I got emails. I'm like, what is happening? And everyone wanted to hear the story, like, tell us about Bill Murray because he does all these crazy things. We want to hear what happened. And I told the story and I just asked them that they use CBT soft sort of Los Angeles and their articles. And I mean, it was nuts. We were headlines right after that. So Bill Murray joke, no joke. Bill Murray helped my business take off 100 percent. Incredible story. Incredible. And I'm just thinking, you know, of that moment, I mean, some people will never get Bill Murray to come on their ice cream truck or their store or whatever, but you set yourself up for it. Like those those people who won't have Bill Murray grace their business, they might also be the people who can't see the opportunity that you did where your neighbor had said yes to the filming location. And so you were like, well, if we can't be the the location that Bill Murray is going to film at, I'm going to be the next best thing. And I'm going to park my truck right outside. And it's it's like catching flies with honey. Sure. And not only that, a couple of things. He didn't have to show up. He could have been like, who's this crazy weirdo with an ice cream truck? I'm not going to do it. Like there's a lot of things that just happened to work out that night. It was insane. And then even for like, I now know how red it works. It didn't have to get voted up. It just got voted up. They just clicked on it. This is cool. Oh, this is cool. And that could have totally just died out. I'm sure there's crazy stories on Reddit that no one ever sees because people just don't vote it. There was a lot of luck with it for sure.