 Beginner's Guide to Email Marketing in Cartra. Okay, so you're wanting to start to send e-mails in Cartra, but you have no clue where to begin. Well, you're going to want to watch this video to the very end because I'm going to take you from a real beginner to setting up your first e-mails in this one video and we're starting right now. Hey, I'm JR Fisher. I've been selling online since 2009. I've sold millions of dollars worth of both digital and physical products and I learned a few things along the way. As a matter of fact, I have my branded products on thousands of websites, including Walmart. So we've done a lot of sales. Now, on this channel, what I basically do is I just show you what we did to make these sales, okay? So I teach you how to start, run, and grow your online business. And I also want to give you another bonus. In the description below, I have a $97 e-commerce course. You can get absolutely free. All you have to do is click the link and watch it. Now, I want to hear, have you done any e-mail marketing already? Put your comments below. I want to hear what you've done, where you've done it, the results you've gotten. And also, if you have any questions, feel free to put those questions in there. I'll be happy to answer them. All right, let's get started. First thing you want to do if you're brand new here is to subscribe to my channel. Okay, that's super important. You know, if you haven't subscribed yet, you're going to miss out on some really good stuff. So go down there, hit that Subscribe button. Now next to it, there's a little bell. You want to click on it, ring the bell. And once you do that, you want to turn on all notifications. That way you become part of my family, the Fisher family, the VIP group that knows about these videos way before anybody else, because I can actually notify you when you do that. Super important. All right, let's jump right into this. Let's get into Cartra and let's look at the way that we're going to send e-mails inside of Cartra. I got to tell you, I've been doing this since 2009. I've used a lot of different pieces of software. And by far, Cartra does more for our business than anything else. When we switched over to Cartra, we actually canceled eight different pieces of software because Cartra did all those things for us. So if you've already got Cartra, great. If you don't, there's a link below. You can watch a video. It's free. You don't need a credit card to watch the video. And once you watch the video, if you do want to get a trial of Cartra, you can actually get one for just $1. Now, before I started sending e-mails, I got Cartra all set up. And I'm going to tell you, you'll want to do that. You want to set up all your lists in there. You want to establish your payment integrations. You want to do all the stuff that you need to do to set up your Cartra account. I'm not covering that in this video where it's covering e-mails, but I'm assuming that you've got all that done because you don't want to send e-mails out if they click and they can't go to a page and nothing works. So make sure you get all that set up first. Now, once I did that, of course, I set up my pages where they can click one and they actually goes to a page and there's actually a product there and they can actually buy that product. So you have to have that done before you set up these e-mails because you're going to have them click and go somewhere. Now, I say that, but that's only if you built a big Cartra. If you're sending them to, like, a WordPress website or Magento or Shopify, then you don't have to worry about that. You can just put that link in there and send them to that page. Now, you want to start with your leads, okay? So before you can even send an e-mail in Cartra, you need somebody to send it to, somebody to receive it. So you can upload those to Cartra and they have a little bit of a lag, maybe a day or two before they're actually going to approve them, but you can just upload all your leads to Cartra. And then don't forget to tag them. You know, you may have different products. You may have different businesses. I know I have a couple of different businesses in there. So we have those people categorized in there so the e-mails go out to the right people. So make sure you're setting up all your tags. You've tagged them properly, buyers, non-buyers, people who downloaded stuff, that type of thing. And you have all that set up first. That way, you'll have all that done when you go to send your e-mail. You can send it based on those tags because you're going to need to do that. Now, if you need to collect leads, you can also do that in Cartra. I'm not covering it in this video. I'm covering e-mails, but you can set up opt-in forms in Cartra and you can actually start building your e-mail list. And once you build it and they opt-in in Cartra, they automatically get put on lists so you don't have to worry about that. It's an automatic thing. Now, before you send these broadcasts, before you send these e-mails, make sure if you're uploading your own list that you do it at least a day or two in advance through there when you want to send it out because there is that lag before they actually go into the system. Now, you may find this irritating, and I get it, but it's really super important because Cartra is worried about deliverability. And if they don't go through these lists and make sure they're done properly, then your e-mails aren't going to get delivered. So we want to make sure that that is done and they're actually doing that for your benefit. I'm going to send a broadcast. So the first thing I'm going to do is I'm going to go over to my campaign. So let's take a look at that real quick. It's on the left-hand side, and then you tap Campaigns at the very top of the page, and then you select Broadcast Below. So you can see that there. Once on the correct page, I simply tap the Green Plus button, and that Green Plus button is going to be on every single one of your Cartra pages when you're starting out. So, you know, whether you're building a sales page, whether you're doing e-mails, sequences, whatever, you'll always have that Green Plus button. So that's where you want to start off at. So then Cartra is going to take you to another page, and it's going to have your automations, your send, your schedule, and all your finishes and all the things you need to do. Let's go over and take a look at that. Now, I'm going to choose to send my message through an actual e-mail. You can also send it through an SMS, which means it's going to go to people's phones. You're going to need to use something like Twilio or Nexmo or Tropo or something like that, and you're going to have to integrate it if that's what you're going to do. The next part you're going to come to is the send from area. This is actually the e-mail that they're going to see that it actually came from, and should they respond, they'll actually respond to this e-mail too. Once you build your e-mail list within Cartra, you can choose who it's going to go to. You're going to get this drop down, and you can choose, you know, all types of different things. If you don't have your list really built that much yet and you want to send it to everybody in the database, then you're going to click, let me show you on the screen here real quick, you're going to click where it says everybody in my database, but you can also click on has opened e-mail, has not opened e-mail, that type of thing. Now, the cool thing is Cartra's actually going to tell you how many leads you selected once you did that, so you're going to know up front how many people it's going to go off to. Now, here's a screenshot of that. It says five leads selected, five e-mails filled in, none of them are blocked, and five total to send. So, before you send, you're going to know how many e-mails are going to actually go out. Now, the next thing you can do is A-B split test. So, you know, you can have two different e-mails going out dependent upon what you want to send. You know, maybe you want to test one message in one, different message in the other one. Now, I will tell you when you're testing, you only want to test one variable. So, maybe it's the headline because you're trying to increase open rates, but the e-mail is identical. If you change the headline and the e-mail, you're not going to know, you know, which e-mail is better. If you have the same exact e-mail and two different headlines, you're going to know which headline got them to open it more than the other one. So, make sure you do that. Now, you can also toggle between basic and advanced. Now, when you do that, that's going to give you some different options. Now, don't forget, you've got to have links in those e-mails. When you're sending those e-mails out, the whole point is to get them to click and go somewhere and do something, whether it's a download, whether it's to read your blog, whether it's to buy a product. So, don't forget to put those in every single e-mail. Now, once you do one e-mail, then you do your other e-mail, maybe changing the headline so that you can test the difference in those headlines. Now, if you go into the advanced setting on these e-mails, you can actually change components like templates for your e-mails in there and colors and backgrounds and that type of thing. Here's a screenshot of what that looks like and you see you have design templates right there. You have full templates, my templates. So, it gives you that added feature right there. Now, here's an example of one of the e-mails here and some of the things that you can do with it. And if you notice, you know, the font really stands out well here because the background color is different and you can do a lot more with it if you're in the advanced. Now, there are schools of thought that say, well, you know, e-mails should be basic. They should look like every other e-mail they get from their friends and that type of thing. We tend to use just black text. We want a white background and I'll put some images in there every now and then but those seem to convert better for us than anything else. These take a lot more time to build ones like this but if that's what you want to do you can certainly do that in Cartra. Now, one thing you want to be careful about is don't click the X or delete button in the e-mail editor. Unlike building pages and other things in Cartra where you can just hit the go back button, once you click delete, it's gone. You can't go back so you're going to lose everything you worked on. I've written my two e-mails. Does that mean I can go ahead and send them now? No, not quite. Because what we have to do now is decide what percent of these e-mails are going to go to one group versus the other group. The percent has to add up to 100%. So maybe you want 50-50 split. Maybe you're really concerned that this one e-mail is not going to do well so you only want to put 10% in that and you would have put 90% in the other one. Either way you've got to make that decision at this point. What is the percentage of split? Now if you're using any type of dynamic variables and what I mean by that is it changes each time an e-mail goes out. So I may have Deer and then put in first name right there and it's going to fill in John or Bob or Becky or whoever it is. When you send out your test e-mail, which you should every single time, it's going to say Deer Test in that particular area right there. So keep that in mind. Now once you play around with Partra a little bit and you see what an automation is you're going to understand that but you got to get in there and kind of work with it a little bit. I know initially when I looked at it I'm like what the heck is that? What does that mean? But now I know it and I understand it so it just takes some time and don't quit. You know just keep working and you'll get this stuff. I know it seems foreign to you but it only seems foreign to you because you haven't done it. Once you've done it a few times it's going to seem very commonplace. So number one I can set up an automation to go out to people who have not opened my e-mails after about a hundred dollars. I can send them a whole different e-mail that may make them more likely to open it. Maybe I can change the subject line, do something along those lines. So those automations are really helpful for cleaning up your list and getting people to open your e-mails when they're not opening them. Now you can also break these into lists. So number two is if a lead has actually opened my e-mail I may add them to another list because I know these people are interested in my product or services. Now here's an example right here. You don't have to do this but you probably should. It's a helpful way to further segment your leads by setting up these automations. So you can see here we've got a couple things set up. Early holiday painting announcement within a hundred hours. If the lead does not open that particular one then subscribe the lead to the list ignored e-mail. Then we have some different e-mails that go out on that. And then the second one says if lead opens e-mail early holiday painting announcement subscribe them to the list opened e-mail and then we can send them a different automation. Now at this point everything's set up. I can go ahead and get ready to send out my e-mails. Now the cool thing with Cartra is I can set it up to go out right now. I can schedule it for another day. Now keep in mind the way the time works in Cartra is it's always set on eastern standard time. So if you're in the west coast like we are we are three hours behind them. So you know if I want to send an e-mail at you know 12 noon I'm going to need to send it for 3 p.m. in the afternoon. It's all going to be set on eastern time so you can do that. And the last thing you can do is if you're working on an e-mail and you're not ready to send it you want to do some more stuff to it you can just save it as a draft. Now the cool thing is once you've sent 10 broadcasts in Cartra it will start to suggest to you the best time of day and week and month of when to send out your e-mails. That's a good overview on the e-mails. I will tell you there's a lot more to learn in Cartra. I have a lot of videos on this channel that are going to teach you those things but that's a good starter right there. You got to start sending e-mails you got to start making money. Now if you enjoyed this video do me a favor subscribe below if you haven't done so. Don't forget turn on notifications click that bell and turn on all notifications you become part of the VIP people. That's right the Fisher family and you will be notified in advance when I do a video or when I go live. Also don't forget to put your comments below what did you like about this video what did you dislike about this video what do you want to know about it you got a question I'll be happy to answer it for you put your comments below don't forget to do that. Also I have a free $97 value e-commerce course below all you have to do is click and learn you can get access to that and you don't even need a credit card. Hey thanks for watching this video I appreciate it and I'll see you in the next one.