 What's up? What's up? I'm brand man Sean and I'm Cory and we are back with episode number 16 of no labels necessary You can catch us every Tuesday every Thursday wherever you stream podcast or of course here on the youtube Now if you don't know me and Cory, we're in the music business. We got an agency. We help artists move You know blow up all that good stuff up in here But here We're just trying to have some fun You know getting into the weeds of the conversations people have high topics But we want to break them down deeper talking content music Business and entrepreneurship. So let's get into it as y'all know We like to start off with a little advice What a segment we call rate that advice Cory brought up this clip shared by david sania beats Shout out to david shout out to david and he got some gems. I have to say All right, if you don't understand this basic level these basic three things You won't have a difficult time as an artist find a success today So let's get into these three tips that david sania beats says now number one He says as an independent artist trying to establish yourself in an online landscape There's three important things you need to understand today Number one communication in order to reap the benefits of online mass communication you need to understand the target audience you want to communicate with and How what you share adds value to them? Does the platform your building provide entertainment? Insight all community motivation, etc through your brand and music Knowing what you want to communicate is the foundation of building your audience now. Let's stop right here I think that's the end of it vice snippet number one now. Cory. Are there any particular things that stand out for you in that particular piece of advice figuring out what Value you bring to your audience because I do think that's Yes, that's such a hard thing for artists to piece together, right? Yes I'm there typically thinking about it from your what value are you bringing me or you're running my likes up? Are you giving me comment? So you get my views up, but I don't think too many stopping things like man What do I represent to this person that just follow thousand percent, right? So yeah, that was that was a person. So that was that was heavy man That's what I love about that because like you said knowing exactly the value that you Are providing to your audience Is a game changer for most artists. Yeah, but they don't ever think about it So now you're just out there posting posting posting How can I make sure the next post perform? Well, if I don't even know why the last post perform well All right, or how can I at least stay consistent with it? And I noticed this pre internet not pre internet But I noticed this pre me taking internet marketing seriously and being involved in myself Just when I was in the show side of music, right? Because there's so many artists that are always thinking how can I get people to come to my show? How can I get people to come to my show? What are their numbers? How can I collab with this person or work this at the door whatever whatever to get people to come in? And they're just thinking about them getting seen. Yeah, all right, and they're happy because this amount of people saw them perform Versus the people who are thinking about How can I entertain the hell out of this audience? Yeah, you know what I mean? Like when they show up, what am I going to do for them? What am I going to make them feel because those are the people that people say, yo, this person's dope I want to come back. Yeah, because you just made me feel something whether that was fun Like he listed what inspire all all community community is a big one too Because that's some artists that have dope communities that make you want to be a part of it Community is huge. Community is huge. That was like I'll pull that back up too Entertainment That was like one of the main things When we were doing the festival joint that I had to think about because I wasn't pushing the artist all everybody else in my group were an artist, right? Oh, yeah I wasn't an artist. So I only was thinking about how can I entertain the hell out of everybody there? Right and how can I make everybody feel like they're meeting somebody so that way in the future They want to come back to this because they remember the time they had You know what I mean? Because it's not going to be a new song. That's going to be a new event, right? So that right there Just understanding what value you can bring because it doesn't have to be Even any of these things listed. Yeah, right. That's the crazy part about it There's so many different types of value just like you go to this artist for Your love music and then you go to this artist for your fuckboy music, you know what I'm saying? Like if the fuckboy music switches up and all of a sudden talking talking love, you're like, yo, yo, what you doing? Yeah, you know what I mean? Like the kids know if I want to go to If I want to hear a certain type of feedback, I'ma go to my mom If I want to hear this type of advice, I'ma go to my dad If I'm gonna hear this, I'ma go to my brother, you know, I'm saying like my sister would say the same Oh, if I want to hear some like quit quit your job. Shit. I'ma go to you If I want to go to like these people don't matter and how do I finesse the corporate games? You go to my my other brother or whatever Like people already know that so if they can't think and know what they're going to go to you for You lost because what do you represent? Yeah, exactly I I try to think about like at what point and ours is able to start figuring that out because I will get some of them That benefit of the doubt if sometimes it's not obvious right like you don't know What your audience is finding valuable from you? I guess until you ask actually, I guess that solves the question You just ask them Like just say hey like why do you guys like me? You know what? What are you kind of here for? What about these posts or these things I'm posting or attracting you? So I can at least try to stay on path But yeah, you're right most people probably can figure it out pretty if you pan enough attention to your audience You can figure it out pretty quickly Hell yeah, it's it's the feedback from the audience you said but then as an artist You hope that the artist has some level of vision On what they want people to feel and what they want to provide to all right? Yeah, that's true. That's true You know, it's a it's a double-sided thing But don't just say hey, you got to go with my vision and I'm gonna try to push this vision and people aren't feeling the vision either And then you have to get that feedback and see what it is that they actually do like about it So there it's a double-sided thing now part number two Deferentiation What will be your approach to stand out in the market? Will it be unique representation of your skill set candid honesty and rawness? Visual gimmick etc How are you going to get noticed within three seconds to start an introduction to your brand and build rapport now? When I read this I already think about The first piece of advice right yeah, what value are you bringing? It's almost another way of saying that of course It's like what value am I bringing to my audience? Plus what different value am I bringing to my audience so so you can have love right but how do I? Bring a different perspective on love You know I'm saying yeah, so it's like it'd be the same thing You know what you're talking about but now I'm like what's your approach? Am I raw? Am I funny with it? Am I? Uh angry with it whatever that might look like right? Um visual honor the the gimmicks now we already know the gimmicks A lot of people think that just having a gimmick is enough But they don't realize That's a way to maybe stand out and get that attention But gimmicks are never going to be enough substance to keep that attention That's the door opener if the door opener and there's nothing wrong with that There's nothing wrong with that A good gimmick is beautiful bro like I love a good gimmick bro like Because that in itself is a level of genius one the fact that You have to Be willing to be that different because nobody likes a boring gimmick So most good gimmicks really go over the top So the fact is you wouldn't stand out that much says a lot about The lynch you wouldn't go to as an artist so that I would give kudos to those artists, bro and that right there is is everything what you just say right there because You can look at somebody like lady gaga early on she was doing the the meat costume and all these different outfits and stuff Then you look at a little ride my little roddy little yachty with the red hair the baby with the diaper the baby with the diaper and All these things take a level of courage to stand out but What people don't realize if you have The perseverance to get through that moment It almost becomes a moment in time, but it doesn't define your Overall career. Yeah, it becomes like a cool story to tell. It's a cool story to tell You know, yeah, the kid's like, oh grandma used to dress like this or your hair used to be red papayati, you know that is It's something I feel like a lot of artists get afraid of All right in terms of pushing their differentiation to a certain extent because in your mind It's so big right because you're self-centered. That's just natural Like we all are self-centered to an extent But the world the rest of the world is like, uh, it's not that big of a deal It might be for a moment people won't give you that uproar, but they're gonna forget about it We're not really thinking all red hair whenever we see yacht anymore The lady gaga has far surpassed all them crazy outfits and things that she used to wear all the time People might expect it of her, but you get to chill a little bit like look like uh, what's her name? Miley when she went far left. You know what I mean? She started she swung all the way Hey, she yeah, she went out there start playing with the with the folks down the street But then she came back home. All right, and people aren't thinking about that era of Miley Cyrus right now. So I'm like you like that gimmick that era of your career if you do go that space It takes some commitment and it's kudos because most people are not courageous enough to do it but if you get over it Like because the whole the goal should never to be to stay in the gimmick And if you can get over that man, the better bits can be beautiful. Yeah, you're about the point I wasn't even thinking about but I think it says a lot about how long you as an artist think you're gonna be here You know what I'm saying? All right, because like you said in an artist with the right amount of time Perseverance and all right, they keep dropping cool music putting stuff out Yeah, we as an audience understand that like you change and like, you know, you were 18 doing stupid stuff like we expect now you 24. I'm not expecting the same things Right. Oh, we just understand that artists evolve. Yep. Anyway, you know, I keep going back to that We got got this narrative of the stupid consumer, bro At least from artists artists thinking like oh if I do this thing They're gonna see me as this way forever. I know man like Only if you continue to do that thing Or if everything you do after that doesn't level up to what that thing was Yep, then we'll we'll stick on as consumers, but if it's at least it's good You know what I'm saying or better than yeah, bro. We'll let you get away with it 100% 100% Let's get to that third piece of advice as well Attention the third tenant that you need to understand in this game if you want to use online marketing today Combine the first two with a certain level of consistency is how you occupy real estate in a person's consciousness Every interaction made is building a relationship with your audience through communicating the value In which you wish to serve them bet now, I love this like one of the very first YouTube videos that I did was basically talking about the importance of Consistency in branding Right because branding is your reputation built over time, right? Your reputation is what people experience with you over time Of course, you have an a first impression and they can be powerful, but Over time is where you really establish things so Let's imagine this You got a guy in a hoodie All right, okay that kid in the hoodie. That's my favorite example All right, you ever seen that kid in the hoodie at school. Were you the kid in the hoodie at school? Some days. All right, were you the kid who only wore a hoodie at school? No, no You ever you had one of those kids at school? Yeah, you're walking me. I think I see where you What did he become the hoodie kid in your mind if the dude is always wearing nothing special about the hoodie We're not even talking about some kind of outlandish branding We're just talking about a this dude wear a hoodie every day where that thing might be funky like dog Like what's up? You wearing that hoodie every single day? Bam is branding in your mind Consistency is that powerful and you can do that with anything, but you know who else wore a hoodie You wore a hoodie, you know, who else wore a hoodie probably everybody in school at some point, but they didn't own it Yeah, like the hoodie kid the hoodie could own it It's that simple and you hear all these artists be like, oh, I did this and I did that But you didn't get all that credit for it was like that person owned it That's literally the difference between hey, this is mine and oh, I did it too Yeah, bro, because wearing a hoodie seven days out a week is crazy. It's crazy. Especially in georgia, bro When I should get hot you like yo, this dude is committed You like bro at max that max is 72 degrees in here, bro. Like you'll be all right. Take that shit off But that's a good point too with the the whole like first thing because I do think that gets lost where it's like us as consumers We very rarely notice who does it first. We notice Who does it a lot? You know what I'm saying? Because it might take it might take me like the fourth or fifth time to even like catch on to like what somebody is doing You know what I'm saying? So it's just like, yeah, like I didn't think about that. We don't know who does it first But we know who does it the most Bruh Because it's like the uh, and that goes back to the whole sales As for events, you notice that it takes you reaching out to people seven to eight times Yeah, just to get their attention or just to get a call or a schedule a meeting and honestly I was Back in 2016 when I started seeing that stat the way things are these days It's probably more like 15 That number's going up four times on instagram three times on tiktok once on youtube. Maybe a little email blast everywhere And then boom they're like, oh, yeah, I do want to go to that show. Let me go buy that ticket By damn you It happened with me. It happened with me But we'll get to that So Right that advice jacquory. What what you what what what's the scale? One to ten. What do you think about this set? I give it A seven seven seven out of ten solid advice solid advice. All right, it's across fans long I'll give you yeah six and a half. Yeah, because it's it's fundamental. Yeah It's very important. It's not The game changing or some specific detail that you might be able to act on but it's great I actually like this is like six is actually a good number and here I want to hear you guys rating of the advice how helpful is Is it for y'all or is there anything out of this set of advice that y'all think is dope? But shout out to david signing your beats y'all go, you know, check buddy out You know what I mean and before y'all go check him out make sure y'all like this video Make sure y'all comment on this video and if you're not subscribed come on You know what to do hit that subscribe button. All right now next Topic we have to get to Something that's going to change the game out here. Oh like like for real for real To the point that it's scary out here. Um Some of y'all y'all been looking for a team member Well, you know, you got a free person that you can add to your team. I'll say that now. I don't know If you actually want this person on your team I was like free because it ain't a person on your team. It's it's actually This chat gpt Software that shit is crazy. It is ridiculous if y'all have not heard about it This is a i software and You can write Messages throughout this this app. What's the best way to say this this app can create messages for you Yeah, that's the best way to do a lot bro. I can make I've already been using it for a little bit of evil social life evil. No Matter of fact, look we're gonna just show you what this thing can do Then we're gonna talk about what it does and new applications because imagine this Imagine that you never have to write a song yourself again But you could just perform it What's wrong with that? I don't think it's anything wrong with that. I mean you you got all these artists out here that people say Oh You know, they didn't write the song they just performed, but it's the one who performed it. That's the lit big name You know what I mean? Yeah, now you can hire your own songwriter that you never have to pay And get the credit it's gonna be at least 40 percent of the comments. I don't agree with us, but but i'm with you bro Hey, bro, you gotta throw it out there. No, but let's let's legitimately look at this All right, so if you're looking at our screen Now you can see me typing this message write a rap about money And let's see what it returns It's about to low for a second Got a little think Yeah, thinking right this is really sitting here thinking about this That's thinking deep All right money money money always on my mind can't get enough always trying to grind Gotta stack my cash gotta make it climb gotta got my hustle on all the time I ain't never satisfied always one more Gotta get keep my eye on the prize gotta stay on the floor I ain't never gonna stop till I reach the top gotta keep on climbing never gonna flop uh That's not gonna cash out Right right. Hey man, you think about these um these placements And they always have then they have to hire Artists and you know those songs don't have to be as good. Yeah facts. Yeah, that's true So they might just start using this shit and then hire somebody to perform it That's even easier because this stuff is good enough for the um for them Actually, they don't need the talent to come up with something money makes the world go around gotta keep it coming Can't let it down. I'll do whatever it takes Make it mine gotta keep on hustling to the end of time Let's like some early 90s Or maybe late 80s krs one type shit I ain't never gonna stop till I reach the top gotta keep on grinding grinding till I hit the jackpot Money money money always on my mind gotta keep on hustling to the end of time. All right now We're gonna add make it funny So we're talking to it right now It's gonna take this message and it's thinking Like all right, how can I switch this up make it funny and make it funny? Let's see what that means Money money money always on my brain I can't get enough always driving me insane gotta stack my cash gotta make it grow But every time I try I just end up broke I save it up, but it always slips away I'm like a leaky faucet can't seem to make it stay. I try to budget, but it never works out I'm like a squirrel. I just keep on chucking it out. What? I'm a money magnet, but I'm always attracting debt. I try to be frugal, but I can't help it yet I'm like a hamster on a wheel spinning round and round I'm always working, but I'll never seem to get ahead of the ground But I ain't giving up. I'll keep on trying. I'll make it happen I keep on striving money money money always on my mind. I get it right some I'll get it right someday. Just give me time. Yeah, man. That's the ad for for Shit getting your money your financial literacy together. Hey, right that that is yet another ad man That that is a legitimate ad at least that uses some music. We can um If you think about like those uh, like 411 pain Ads on the radio because they be getting lit man. Don't do them songs. Sometimes they catch me off guard. I'll shoot I thought it was a real song These people can start using those that sounds like is it funny because it's funny because like It's roasting me. You know what I'm saying like it's attacking. Well, I guess not whoever is writing it for is like, you know It's saying you all for failure. Listen to that instance. Right, right, right. But like when we So this is interesting because I know many of y'all artists are like, yeah, okay these songs these lyrics are whack, right? Yeah But we already just listed a host of scenarios that legitimately People will be fine with that They might make a couple tweaks here and there but they're like, oh, this is a great bass I could never write a rap now Never have to hire an artist and those type of deals are like good cash for for artists. Yeah, all right. I know uh a rapper who she Had a deal with a local car lot. She did like two or three commercials help create demoviral song um Who else? I mean, we know that the sink placements like Cash mace did a hundred k with spanks spanks or whatever Um push a t mcdonald's push a t mcdonald's all that type of stuff. They could come up with ba-da-ba-ba-ba I'm loving it Like that's short. They might be long-winded. All right, so All that type of money is the most immediate threat Yeah, but these things might continue to get better and better if you go back to I forgot the artist name, but like that a i artist Like the the rapper or whatever so they're taking a a fake character like a video game type character because people Are investing in video games and people fall in love with their characters and all that kind of stuff So you take that type of character an image And then you create lyrics through ai you literally Eliminated the human and I don't have to worry about this artist wanting their cut I don't have to worry about any complainant and opinions And I could create so many of these quickly without even touching anything Yeah, right So whatever extra money you think you would have been able to make. Oh, well that artist is only making You know that fake artist is only making two million dollars But if you really had a real hit I might make you 20 million Well, I was like, I don't know with all the expenses and paying you I could just pay like create like five more artists and everything equals out somehow. All right I don't know like that I don't know you can you can never truly replace human creativity. I don't think But You can you can scrape the bottom of that barrel Knock it down a little bit. You can knock it down. All right. Those first levels are We getting real close. This is kind of crazy. Yeah, I mean I thought is the general sentiment I keep saying from a lot of the artist community is like Exactly what you said will we be replaced? I Don't think they would be completely replaced. I think It'll just be artist moving into almost like managerial positions, right? Or almost like a copywriter like a copywriter, you know editor You know what I'm saying? It's like I'm not the one maybe writing the baseline for everything But I come down I come behind it and touch it up and add human elements to it, right? I go and add in some words that make it sound more culturally relevant or like not dated like, you know Like the one we just saw But like you said that it's still Possibly like one person you know what I'm saying? They could still be managing like a lot of that stuff You know what I'm saying? So it still it still doesn't require like a lot of hours to do it. That's That's why I think it will go if the industry starts taking a song writing pretty seriously Because somebody has to man. It's just it's like technology real like you already know Yeah, we can make the machine to do the work but somebody now somebody has to manage the machine You know what I'm saying? I know how to fix the machine and put it into it. So that's why I think this is going to go Before even going too much deeper into that There's a couple more scenarios. We want to share with y'all just to really show y'all how crazy this is we know y'all don't like the The they're creating your song lyrics, but we got some stuff that y'all gonna want this for and y'all Are gonna be cool with it and Copywriters people who write for people They're gonna feel like how y'all feel so everybody getting hurt in here Don't think it's all about you people aren't attacking the artist People are sure they're attacking humans Here so I'm about to type in this sentence right here email to music fans No, like email My music fans a heartfelt. Thank you letter for attending my show. Let's see what comes out All right, so here's the letter now, of course you can tweak this, but it just says dear music fans I just wanted to express my heartfelt gratitude to all of you who attended my recent show Your support enthusiasm mean the world to me. I am so grateful to have had the opportunity to perform for you Thank you for taking the time to come out and see me perform Your presence in the audience was a huge part of what made the show Such a special experience for me your energy and support Really helped to lift me up and make me feel like I was doing what I love I can't thank you enough for your support and for being part of my musical journey I am truly grateful to have such wonderful fans like you That was pretty beautiful. That was good, bro. Yeah, if I got that, I believe it I think you wrote that exactly you would think a human wrote that and you know what I mean This is just a great baseline for anybody who has writer but writer's block, right? You're like, I don't know exactly what to say Well, you exist and then you start from here. I like doing that. I love starting with something already there I can flow a lot quicker quicker quicker that blank page Boy, that should be getting me sometimes man When you do puzzles, are you look at the box? Do I look at the box? Yeah, like the picture on the box you just go in I just go straight for it. I just went in It's like that. It's crazy. That's a question because the tiles are the same thing the template thing Right like some people like to do the puzzle Going in blind some people like that look at the picture on the box and know what they're working with I have not done a puzzle in so long. I really can't tell you I mean a lot of times you know the box though. I don't follow the picture on the box. I guess Probably I think I've looked you know, I might be aware where the picture is and then I just try to go from there Whatever that means man, I feel like my horoscope just got rid or something Oh Yeah, but then copyright in my opinion is very underrated skillset and music I don't think a lot of ours even typically people out there need to have you know what I'm saying like how many Times that we talk to ours that just get stressed out right now on emails Or I mean even if the next couple examples, I know you about to get into but Yeah, man. It's like this that Copy is beautiful, bro. Like it's not like ten out of ten copy, but it's at least Six seven you understand like you are sorry at a one or two Then this is a great start. Yeah as a matter of fact, you know, I'll show some other stuff that we can do with it right here I'm just gonna say I'll just say make it shorter right Could say make it longer But even these type of adjustments can be made the fact that it's this far along is Interesting. Yeah, I'll say that It's literally like talking to an employee. Hey, bro, cut it down Exactly. You're right All right, so what's the new version? Way shorter. All right, so we went from one to Basically three paragraphs to one paragraph and it's Dear music fans. Thank you so much for attending my recent show Your support means the world to me and I'm grateful to have had the opportunity to perform for such a wonderful audience Thank you for being a part of my musical journey. Bam Succinct. All right and to think like I said, I could have said make it longer We ain't about to do that example What we are about to show you Some other interesting stuff. All right, so what about your captions On instagram for some of these posts Create an instagram caption promoting my new song about love. All right had to describe what the song's about Let's see. It's thinking it's thinking If you can see the screen You'll see that it says new music alert with an emoji Just release a new song about love and it's already becoming a fan favorite hearts Give it a listen and let me know what you think they got the headphone emoji hashtag new music hashtag love Hashtag singer songwriter. Let's just put the hashtags in there. That's crazy. That is that is I want to do that same caption. I feel like There's maybe it might be because of the overload You're supposed to be able to just say give me another suggestion too. Oh, yeah below. Yeah, like he remixing it We're gonna type that exact same thing and one more time. Let's see what it says this time new song alert Just dropped my latest track about all the ups and downs of love give it a listen Let me know what you think new music love songwriter. All right. There we go. Regenerate response Let's see what it says now. They just switched the emoji out That's exactly what it did switched the emoji out and then the second sentence But it keeps coming with new music or new song alert, which is the reality a lot of times. That's all we do Right. You'll just be you just make a small adjustment because you know it works I want last time I'll do this. I'm gonna take out the new part So if you stop saying new music my song about I'm gonna keep it love just because We want to compare it to the other ones feeling the love Just release the new song about all the ups and downs of relationships Give it a listen and let me know what you think. All right. Now if you can read this whole thing You see the emojis. Yeah, it actually switched to format So all you got to do is play with the wording of what you tell it and then it's going to come from a different angle beautiful beautiful now This is when we really get into it and I think for The artist is going to be extremely helpful and it's going to hurt for some of these copywriters. So Provide a promo email to fans to buy my merch and create A call to action. Hi everyone. I hope this email finds you well I wanted to reach out and let you know about some exciting news. I've just launched a new line of merch This includes t-shirts hoodies and other items featuring designs inspired by my music if you're a fan of any of my music I would really appreciate your support purchasing some merch Not only will you be able to show off your love for my music, but your purchase will also help me continue making my new music For you for my making new music for you to enjoy plus as a special. Thank you I'm offering 15% discount on all merch purchases made in the next 48 hours. Good lord. They put the scarcity in there I didn't get a chance to ask Simply use promo code merch love at checkout to redeem your discount Don't miss out on this chance to get some awesome merch and support your favorite artists at the same time Visit my merch store now and start shopping Thank you for your continued support and I can't wait to see you rocking your new merch man Wow This is crazy. This is this is crazy all from Just some ai you type it in and they feed this out to you and there's other iterations. We're not gonna go Too much deeper. Um, just for for time sake, I think y'all get the point This is something that everybody should play around with though. Just just to see and get a sense of where things are going and can go Um, the website is chat dot open ai dot com. Maybe we'll put a link somewhere in the description for people Um, who don't know about this or haven't heard the news already But I even played around things like write a 20 second funny skit Right things that you can use for tiktok and I gave it different subjects to do the skit about so It's out there. Like you need some ideas for your tiktoks Trying to save a couple bands from a copywriter or a little content out of the other Hey, moving on to the next subject though. All right chameleon there He threatened the record labels. Did you know about this? I didn't know about that He he threatened to let reckon record labels and chameleon there almost brought them to their knees like a specific label or all of His label his leg. Okay. Okay, but Still could have brought the whole industry to their knees in a sense though like for real for real this is some crazy shit that i'm about to play and It's gonna say so much And at the same time even though he's not saying Everything that he wants to say The nervous check check this out man. Like this. This is this is crazy The the state of the music industry is designed to rip off an artist. That's what I believe that when the check He gets handed to an artist the check is normally not right The first person that told me this was nely nely told me, you know You got to learn how to do this thing called an audit and I was like, what is that? And then he was like, man, you got to get a lawyer. It's like search. I found jz's auditor, right? And then this guy went and said I'll do it for you know, I'm not gonna charge you up on I'm gonna take a piece And I was like, okay, so he goes and he finds over 600,000 dollars at the label here for me So I was like, wait a second Is this the way it always is it's like, yeah, you got to keep on doing this So I realized all my peers didn't know this and the way I got off the universal when they didn't want to let me go As I told them if you don't let me go, I'm gonna go teach all these guys on the label how to do an audit And they let me go because of that They didn't want to pay all that money The state of that's wild. That's a wild threat. I'm gonna teach everybody how to get their money, bro You don't let me off this shit. Whoa, whoa, whoa, start chill out chill out Go about your way Yo, bro, no problem, bro Uh, I mean, that's that'd be a wild bill Well, it's just like what it's just like It's like 500 artists times 600,000. I'm flat doing the math, but that's all the money. I know, right Yeah, 600,000 give it take who knows how much they they might have old other people. Yeah That See, I know it might have seemed like I might have been over hyping it, but like actually that for real Yeah, fuck the game. Well, that was That really could mess on folks up little just Oh man, it's crazy to hear that though. It's like man Like Hold on to me. I'm gonna educate people Like I'm gonna teach the whole building how to burn this shit down pretty much Basically what he was saying because he's right man, like it is that That part of the energy was like, yo, how far how long can we go with finesse and the artists, right? Like how long until they hit that education curve or start getting around Artists that's been in the game longer than them, right, bro Like I I don't think labels purposely try to stop artists from being educated on this stuff But I don't feel like they try to help you know what I'm saying Oh, no, they were 100% don't try to help To a certain extent just there's some like maybe indie labels Right. They make that a thing because they want to be family and like have a certain level of culture But now labels as a whole this is basically A symbol for society as a whole when we talk about what government teaches us in school and what they don't I mean, right? That's a good point. Yeah, that's a direct line example. They're like, oh, yeah No, we don't want to teach them. We ain't gonna not go gonna let them learn it But we ain't gonna teach it either. We're not gonna push you down that path. Yeah, we just walked up, right? I feel like If they did Teach artists this I actually never mind. I was like, yeah, but 100 because But it'd be a great look, you know, maybe the artist will work harder to make them more money You know what I'm saying? Like if somebody taught me how to make an extra 600k like I mean, I feel like I feel pretty indebted, you know what I'm saying? Maybe this is me But what if that way to make a 600k? If to audit me, you know what I mean? That's that's different than A different way of showing somebody how to get a bag That's like saying hey, you know, I tend to screw you over. So what you need to do is Stop letting me do it That one doesn't work and Showing how to get a bag a different way for sure. But yeah, that one is like nah, you know I don't be doing what I'm supposed to be doing. So yeah, no What's it was interesting is One artist like y'all have to educate yourselves every day Is entrepreneurship for an artist even though artists don't want to take that on and a lot of this stuff that you hear That feels like extra is just the fact that A lot of its business and it seems like oh, why do I have to do all this stuff and not be an artist? Well now we're in an era where that benefit of being able to blow yourself up or get attention without having to go through a label Comes with the other stuff that the label was doing Like the stuff was being done. Don't act like look don't get it twisted labels. We're never doing zero Yeah, right like they they have function the organization structure You know basic admin mundane work sometimes like getting bills and even sending invoices or all that stuff It's just boring, right? You know what I mean? Let alone maybe some things they should have been done and if someone's supposed to be doing marketing Got a distribution whatever whatever But like even just that little stuff like something was getting done because at the very least they had to get their money Look like the screw even to screw somebody over is a level of work right so a lot of that stuff has now been passed on to you because you're taking on more responsibility and I mean, I think one shout out to nelly Right. Yeah, I for mentioning that because actually learning from other artists and people in this game I haven't seen any better way because this game is just too multifaceted. There's no book that you can go to In this game. There's no single book. There's no single course There's no single person that's going to teach you all the different nuances of the game at the time that you needed in the game, right? It's a collection of things in music and Man, a little talk to people collaborate That's actually the biggest thing that I get from that outside of like the funny shit or crazy shit about them like just The threat that is a wild threat. Like you said, like I'm gonna teach them how to audit But like the the ability to collaborate and not just some music but in information is That is the game. Yeah, bro. That's why the anti-social artists Usually loses Either at least the ones are like really anti-social because there's something that kind of put on the front, right? Like i'm a loner, you know what i'm saying by myself, but it's like they're successful To a degree. It's probably not true. They probably got at least a handful of people around them, right? They may not be the most sociable god girl. No, they're not every party But they know how to Work a room and talk to people when they need to right ask questions the right way when they when they need it So like whenever I come across because usually it's a I see the issue mainly with like smaller rising artists They don't want to go out and ask questions because they don't want to look stupid, right? They don't want to be the person You know saying walking up. Hey Sean, I got a question for you. They don't want to be that person, bro But it's like yo you have to be you know what i'm saying because like you said it's like Every every person sees a game in a different way Which even if you don't completely agree with their perspective on it's still valuable Like I've heard other people's perspectives on the way, you know They think we should be doing things or just even other things things we kind of debate on it's like I may not agree with it, but I learned something from it, right? They can still be applicable to whatever my perspective is or whatever it is. I'm trying to do so But that's that's why it's like the greatest the greatest divide is the Or the greatest way to fuck up artists is to keep them talking to each other, bro You know, it's like you don't want them to rise up and revolt, bro. It's like just Make them beef Keep them away from each other and you go to your you go to studio a you go to studio d Don't y'all dare talk to each other. I don't have no game being exchanged in here Keep making music and show Yo, I mean that is that's exactly what it is and that's why we we format this Show this podcast like this right because we can always just talk on snippets or like top level advice, but When you're actually in the industry The true gems that we get from our experiences are having conversations that are just casual like this And you have to go offline sometimes and then come back right like and start connecting all these dots It's a more abstract conversation versus hey, here's three tips That are down like you're not about to go sit down with somebody Who's up in the game and they're like and you ask for some advice It's like here's three tips for the rest of your life and how you go about Like starting this regular level blowing this song up. It's not that it's this is going on Oh, okay, you should do x y and z and then you start giving more details It's deeper in that so we try to go Um into the weeds in this conversation is definitely why um, we formatted like this and I think if artists like you to your point right can find ways to mimic Circles where they have that same ability to do stuff like this They're gonna win right or it'll help them win more than they would have without it. Yeah That's why I feel kind of old head even about to say this But I do think a little bit of that died when going to the studio became a little less popular That's true. You know what I'm saying because I feel like that was the space right like you're saying like you bump into people You meet another people But a lot of artists that just make music at home Well, like they have their home studio like they were one or two engineers You know, of course, like I go like some of them go like writing camps and things Probably makes up for but you talk about like 10 20 years ago But it was like networking every day because you had to go to you have to go to the studio to make the music Right, so you were forced into a networking situation every day versus like today If I don't want to network for the rest of the whole week, I don't have to stay in my room You know what I'm saying just make this shit in my in my my bedroom put it out and then I don't know go play fortnight or some shit. You know what I'm saying? So I do think like That is a a part of it And socials, you know, because everyone feels like everyone is just a dm away So I don't think there's necessarily like the same Urgency to get out of network in real life as that may have been at some point because I might go like Oh, I miss showing Sean's gonna be at the show tonight. I should go to that show and try to meet him I could just dm them tomorrow. I'm only when I'm gonna leave the house for you know what I'm not going anywhere So look to your point You can think about school. Yeah That studio environment is kind of like school In a way that You're gonna see these people all the time and it doesn't even mean like that you have to Talk to everybody the first time you see them. You're not just there like hey, I'm there to network But oh, I saw this artist three or four times Eventually we might exchange words eventually now we're sitting down and having a real conversation At some point because we're just sitting out in the like community area Oh, I like the song that I hear or we're talking about something that has nothing to do with music That's how those relationships naturally occur versus now you have to Intentionally say I'm going out the network And that's more intimidating Way more intimidated. It's just like hey, I'm going to school. I'm going to work. That's why a lot of people have trouble That's when they find out whether they got game or not after this college and then You go through it into the workforce and then you're not working from um in the The office you're working from home. Yeah, how do you just go out and meet people? Yeah How do I make new friends? How do I get a girlfriend boyfriend? Whatever like It's a it's a different type of environment. So You actually brought the conversation to a whole another place with the actual networking in person thing, but 100% like just collaboration Conversation is the fastest way to move in this industry and if You rob yourself of that like you're taking yourself You just rob yourself of out of out of something that you really can't replace you can't replace other people's minds And you can't learn fast enough To collect all the information because the industry is still moving. So With that being said Bramann at word.com y'all go to bramannnetword.com our community is free There's already people who are saying I've been in this thing only a few days and I'm getting gyms That are way better than anything else But that's talking to other people not just me or jacquory or anybody in our team It's the type of knowledge in that community. It's completely free You do have to be accepted into the community But you can apply into the community or if you get invited by somebody else you can go You know go ahead and get accepted as well Check that out bramannnetword.com with that being said next subject and Remember we talked about shows So let's bring this up right here GZ GZ GZ Last week He dropped the flyer thug motivation one-on-one. We talking about a classic project And he's performing live with the alana symphony orchestra great orchestra great orchestra great orchestra, you know what I mean? I say one of the best city symphony orchestras It's one night only, you know, that's kind of stuff they get to say when those kind of performances January 27th 2023 now last week we're talking about So he probably dropped this well actually I could look at a date on the post five days ago So the 14th or 15th somewhere one of those days and it's not until january The the the tickets man I thought that I'd be able to You know a few days later on the weekend when I slow down go on there. See what the tickets cost Go ahead and buy some Now I'll share the graphics because I had to see the screenshots Of the tickets what I found screens. I did that's a screenshot man Because I was appalled by the pricing of these damn tickets Let me find these screenshots. I put them in our in our little channel Let me see Bam. Oh, I did see this. Yeah That was me. Yeah, okay. That was me being appalled on my phone the the cheapest tickets Were 587 dollars and 73 cents Now I think there was two of those And I'm thinking about it still I'm like, no, it's crazy actually I always say my my problems sometimes is I go in and if it's like way more than I expected Then I got to stop and think Because I'm like, whoa, whoa, whoa, even if I got it. I don't know. I thought I was talking about 50 dollars Not 500 dollars. So then I took some time to think and I was like, I don't know Maybe let me go back and at least just see and look at it and think And then those 500 dollar tickets are gone The cheapest one at that point what came it was like 1200 dollars As y'all can see who are looking at the screen. Well, actually we're gonna share y'all can't see it, right? Just you got 1660 dollars each. There's some tickets for 2000. I'm sure there are many multiple It's more at this point Now here's my thing It's a beautiful thing. It hurts for me Yeah It definitely hurts for me because there were so many things I had set up for that night I could have saw so many wins, but It's beautiful when you already have a brand you already have an audience And you can do Anything like this and it sell out, right? That's the dream But there's a couple of things that make this even more special number one this is a One night only experience. This isn't a whole concert series where I'm going See your city. I'm doing multiple nights in the city. So that means scarcity. Yeah, scarcely. Yep Sell out even faster than the man even hired in I I ain't never really gonna be the type of person that It's like, okay, maybe I could do 500 for this ticket I just don't really spend 500 plus on people's tickets that I'm just not that person But they even had me thinking I don't know I might I might Now Why might I One night only that helps To this isn't a regular jeezy concert because I just saw jeezy at one music festival I saw a couple of performances or it was like two days ago No, two months ago or whatever And he was performing but this is with the orchestra. This is a different experience This is a different aura. You got all this In my mind black excellence in the room who grew up to jeezy music With that underground feel that rap At that time, but this is the orchestra. So we in some fancy shit. Damn. We love life You got the bubbly out. You got the champagne. This is champagne life early Sean John, you know, uptown records. This is the type of image. I'm seeing in my head We got money now. We made it. We used to listen to this Jeesy and big ass shirts. Now we got fitted suits on that's the shit. I'm seeing in my head, right So you got a vision, you know, I mean But you laughing on serious, bro, this is what I'm seeing. I'm like, okay, that could be cool And this is a date for the wife and I'm in music. So I could probably write this shit off, you know You know And it's gonna be plenty of networking because I know because of the man the specialness of this event There's gonna be some like dope people there, you know, I mean, and it's in Atlanta We he from he kind of blew up in the last all that all that right? So once you got that vision That can be created in a fan's mind Come on now. You can charge so much more money. You get I'm saying so People are those experiences those things are happening in real time And then I find out this bro So I thought I was just being slow, which I was still like, you know, you got to get on ticket Sean, you know, I learned this too many times. I think one of the first people I really got hit with that hard was LMA because I didn't think nobody learned new about LMA I was like, I'm gonna go see this LMA That's a great point. The the level of disrespect as a fan. You're giving to the artist by assuming that bro It's crazy. Let me somebody put with you like that. I can get a ticket in two weeks. That's exactly That drug shot sold out so fast. I was like, what the hell? I thought I knew about L.A. Ain't nobody else knew about L.A. yet It was like, like I don't even know if boot up happened or LMA He was right. It was so fresh. But yeah, so One you can't sit on that and and when you create that experience though with somebody and they miss out that next time around Right now, they're gonna move faster. So you already have a new crop being created For next time around because it's real scarcity. This isn't like that fake and then oh, everybody gets in It's like people are really missing out. So that's a beautiful thing. But What I found out is the same thing with that Taylor Swift stuff too the resellers the box Oh, yeah, you know how I figured it out Huh I'm going through the comments because I just can't believe man. I'm like, dang this junk is gone So I go back to the original flyer, right? I put the flyer back up on the screen I go into comments and you see people saying stuff like It's 10-0-1 the tickets already sold out and it's multiple people saying it's 10-0-1 So then in my mind, I put together. Oh, they must have just became available at 10 o'clock Yesterday, I assume they had just been on sale all weekend. I was being super slow. But actually I looked Only 8 to 10 hours after they were available not knowing that but when I looked it was only 8 to 10 hours Apparently Hey, the resellers already knew it was about to be hot They scooped them up like there are people It was something like I forgot what she said She either like stopped in the middle of her meeting at work or something and all that Like it was like people doing like weird stuff. That's crazy. And then Coming to find out they sold out literally a minute after they were supposed to be available Which is actually kind of the experience I had with the elotype situation. So The reseller market is a whole another thing we got a plan for these days I don't know how to get around that one yet. I haven't personally outside of just like asking somebody I'm still gonna ask around like people. I know like for a possible connect, but I don't even know how to like as a fan like Bump like the artist side and like give me all advice on this one As a fan, how do you navigate the reseller market and when when this happened for an artist you like I'm playing for it. Like I said, bro. It's like You try to plan for a base off of how popular the artist is. So for example, I know Let's say Drake tickets That one probably did resellers know what they're getting. You know what I'm saying? They're probably gonna tax arm and a leg for it. But yeah, let's say it's like maybe a B minus tier artist I fuck with and I'm like, okay Well, if the boss get all this ticket and he's already selling them for a hundred can't be too much more than maybe Three four hundred, right? And that's what I get. Do I like this artist enough to spend three four hundred dollars or whatever? so Yeah, plan for it or Shit starts in who you know, then know somebody but every the first thing I do is like, yo, man I happen to see that you follow this artist manager on instagram like Thank you. Hit him and see what's up with these tickets that sold out in 30 seconds for some reason But I'm pretty sure I can't I want to say I feel like I heard about somebody working on like maybe a software or something to come to come back ticket box because Somebody needs to do something about it, bro. I don't know if there's anything that can't be done, bro But like something needs to happen, bro It's getting crazy because yeah two bands for for easy concerts. Crazy. You know how much the tickets were originally I don't I don't man. That's the part that hurts the worst. You don't know how bad you get for now I don't I don't have I literally have no gauge. I'm just out there in the dark It feels horrible, but I would also say this Again, you got the scarcity of a single show So it validates higher prices and what and demands at some point in some ways It might even help brand wise for him because it looks like the demand is there, right? Let's go point. I was about to have a conspiracy theory that The ticket ticket people are doing like the ticket distributors I want to hear that because I already I want to go into like some branding benefits of Doing this type of show, but now I want to hear this conspiracy theory. All right, man So I have this conspiracy that Not ticket master. I'm just gonna use ticket master in the example because we all know ticket master You know what I'm saying? It just makes it easy But I have the theory that ticket master and ticket master master as companies get these bot softwares and they are purchasing the tickets one like you said to increase the procession that demand is high Hey, we can make this rss selling tickets to us look lit pretty much Yeah, your ticket sold out in x-miner hours and then two When we resell because most of these ticket platforms have like an official resale market You know saying like where they they now allow you to come on to the platforms and resell your ticket So it's like I'm still gonna be selling this shit through my platform The demand is gonna be high The perception of how lit this shit is gonna be high And I know that the people that are looking at this part of it are perfectly fine With buying tickets that have been marked up 10x you know some crazy shit So now I can make 10x the amount of money I would have made initially if I just sold this shit regularly, bro Tell me bro. I'm telling you bro. I got something for you. This is 2018 That's crazy. Yep. I remember seeing this A minute ago and I couldn't remember the exact claims and how I went out but no You are right. The element is here ticket master has secretly been cheating you with its own scalpers That's crazy. It's all scalpers undercover investigation reveals a professional scalping racket run by ticker master itself Rolling stone, you know, that was ahead of my time behind at the same time. That's crazy That's crazy Oh, man, hey bro, you know, black people can't just be like damn. I was late I was ahead of my time to say hey, bro, I like that one. I like that So no and back to my other point though the Branding perception that you gain from doing a different type of event than a regular concert adds to Your story in general why because one Doing another concert is great. You sell out you make the money the money all that great But there's no story to it unless you do something massive like and you just break some kind of record cool But oh I did a concert Next to the pyramids in Egypt like Russ. There's a story to that. There's something interesting I did it in the middle of the park. Right. There's a story to it. It's something interesting and then You add To your brand perception because you come off as more creative Right more pioneering when you do things other than just a regular show And then GZ at this leg of his career for him to do something with the Atlanta symphony orchestra It elevates, right? All right. There's like a Classy niche, you know money is a part of GZ's brand. Yeah, yeah, he's growing man. Yeah It's like I want my grown man boss type stuff, right? So there's an added element to that that it does for his brand And here's the kicker You don't have the risk Of trying to sell out a massive arena When you do something like this as well, you know, you're gonna sell out because it's only maybe 1,200 2,000 seats, whatever something like that Atlanta symphony orchestra, but Compared to trying to sell 5,000 10,000 15,000 whatever like you're on a different leg of your career. So you might not be as hot Let's do something small still be able to make a story out of it Right and sell that thing out asap. The numbers are higher and more expensive. So that elevates my brand too and I can capture footage. I don't know if he's gonna do that, but I would I would capture footage Have this thing a whole story laid out. Maybe, you know document some before and after, you know, create the the through line Have the performance And then you sell that off to the netflix sell that off to whoever wants that content or If you can't sell it off because your brand isn't there or you know, your network as a connection is not there Still put on youtube, right? And make sure everybody sees that so it's so much to gain from doing a Off-the-beat type performance from the literally the brand perception The additional monetization And the lower risk of everything that comes with trying to put on a super high production Pack out the big arena type show. Yeah, that's true A man them tickets really two bands man. He's still gonna cash out. Hey a ticket mask gonna cash out at least So, yeah, somebody's cash. Yes. I'm like that we know Somebody somebody but again, like hey, what if if he was breaking even on the show and Then was able to just sell the content off though and still make a big bag Yeah It's just a different space and so many artists as you elevate like if you if you Record your show experiences and make them special Maybe you're not able to do it now because your brand isn't there, but at some point you're going to have this legitimate content That can be sold and be worth so much more than you might even get at a regular show Because you can reach a lot more people. Maybe your fans aren't as conscious concentrating in the city I remember When I was younger, my mom had this luther van dross VHS tape. It was like him live Maybe Wimbledon or somewhere in England. I don't know. I don't know. It was something like that Right. There's live performance really dope classic performance or whatever, but people have been selling their shows For ever. Yeah, you know what I mean? So like as content, it's not a new thing that netflix is buying a concert series And or you can you know put it in a movie theater and people will go see it like that has been happening We just need to think about it like that. Yeah, I didn't think about it. I already don't do it as much anymore I don't I don't think I've seen anyone selling their show footage in a while It had been a long time that I seen it Um, since I seen it and then Beyonce did it. Yeah, I was gonna say maybe Beyonce's love person That was kind of I think more people because you know, typically when Beyonce does something There's those few people where all of a sudden other people like start to try that type of thing Yeah, but no, I'm not really seeing it anywhere near as much as I used to see It's crazy. Is it only It's because no one's thinking about it or that well, I guess they all they all have been doing less shows too You know what I'm saying, but yeah But that's that's even more reason. Yeah. Hey, I just got to pull off one show I don't got to do a whole tour maybe because my anxiety How maybe because of the pandemic and the risk the insurance or it's so difficult Hey, just pull off one good show Record that thing throw it online And make a special moment out how you present it because that's actually A crazy op because like you said you something like this right 2000 cap show if you got an audience for a course 2000 cap show Really unique experience. So I capped there And then I'm going to take this content Maybe put a little bit up on youtube to build a little free fauna But then sell the rest of it back in bruh and you do that like once a year. You know what I'm saying? That'd be beautiful. Even that. Yes beautiful, bro beautiful Beautiful. There's so much opportunity in how we Leverage our intellectual property today, which I think we said we're going to do a whole podcast on that at some point But yeah, but yeah, you know shout out to jeezy You know, wait, so you didn't get tickets. I didn't get it I thought we were gonna be a happy ending. No, bro. Ain't no happy ending story yet Yet, you know, I mean about a month out. So we'll see we'll see I'm like dang man. I can make this a christmas present at the time and like it was You know, I waited too long to tell myself the story to convince myself to get it by the time I I sold myself. It was it was too late But now let's let's get into some quick quick facts for y'all Which is a something we want to experiment with we want to experiment with y'all let us know if he's useful or something y'all are interested in but we just want to go through some numbers, all right and Give you all our quick opinion not go too deep But we still think it's relevant enough for y'all to check out and know So number one bad bunny earns the highest grossing calendar year in live events history with 435.2 million dollars from 247 set no 200 million and 477 334 Tickets sold. So let me shorthand that because that sounds like a lot Like that. I just said 430 million dollars made from 2.4 million tickets So that's 2.4 million people in 81 shows played in 2022. I do some math on that. I mean tickets are shoulder there Gone to a math now first time we had saw this stat This first of all this stadium looks ridiculous for those who are listening like we have the stadium up Like it's ridiculous how many people are out here at this stadium looks like a like a FIFA game or something, but Um, the first time Like you had shared this with me you had mentioned the calendar year in live events, right? Right because it was just like a lot of extra words. Why don't you just say the highest grossing tour? I randomly came across this And now I see why is there Let me see highest grossing tour Music let me type that in All right. So if you type that in highest grossing concert tours He's not the highest I think I saw somebody who was like 750 million or whatever Like 776 million for ad sharing. God damn. Yeah But that's why they said calendar year because this tour went more than across the years You see what I'm saying. Yeah, okay. Yeah Elton John 49 million Hold up, bro. This shit is stupid, bro. This is wild, bro. We're talking about 2018 Like it was when the tour started. I didn't repeat that. What yeah So we talking about like, you know how strong your fan base has to be Like elton john ain't really been elton john elton john for like 30 years Of course, he's still elton, but like that's a strong fan base when you able to pull out you too guns and roses like this list is Is riddled with with those folks. I wonder how that works. Like how do you How are you still on tour for five years, bro? Like when is it officially in that is Out yeah, that's a different game I would love to learn with that with that's like So that's just a quick stat that we wanted to give y'all though and also that goes back to something We always say right those small little things make a difference right because there's no news here To say that bad bunny is the highest grossing tour because he isn't the highest grossing tour He he's not even number five or six I don't think based on that list that I just read but you say a calendar year Bam achievement. Let's spread it. Let's spread the word Me dragon Taylor, bro. Hey, that is the game y'all keep doing that But you said you were working some bad if you want to do that before we go to the next step Oh, yeah, 30,584 tickets to show 30,584 tickets to show crazy So it basically is a soccer game Every show every show, bro. The world cup every show That's crazy Oh man Next step we got here is music now has over 616 million paying Streaming subscribers globally now. I think this number is important because I feel like a lot of Artists and music professionals in general don't realize how small music streaming is and I know 616 million is a big number But when you think about all of these different social media platforms that have over a billion users Like the small the the streaming platforms don't hit on the same level and by the way This is globally and this is Across all platforms. So you're talking about instagram having over a billion users by itself facebook having over a billion users by itself We're talking about 616 million being apple music amazon music youtube youtube all that stuff combined So and then probably some of these streaming platforms that we don't even know of in other places Let's see one recently. What do you say boom play bull? Get out of here, bro So I would we're gonna do a real quick run now of some of the important Spark notes from this but the number alone is Is just meaningful and because it's still growing. There's so much subscription revenue to come Which means more money for the actual artist, right? And the um Yeah, the well the labels too, right depending on who you got. We can we can hope. Yeah, we can hope, right? We go so 1600 1616 million subscribers To music streaming services at the end of let me see was that q1 according to new estimates from media That was up 17.6. So it's still growing great and Let me see the trend has still been up spotify. Let's see if they have spotify as most current number What is this number? 400 no 4940 global music streaming subscription market revenue Oh, I know what they're doing. So they're probably saying spotify is that like 400 million in subscription revenue. Got it. Got it. Got it. So again the These platforms, let me see all right this number I mean 600 16 million people is split up between all these different platforms There's a lot of growth to go in the streaming market. Is it gonna be everybody? I don't think so because there's too much free shit out here today But that also goes to let you know what we're missing out on because talking to my trainer today I think I mentioned this before he said Every single month he was spending minimum 200 dollars on music back in the day. All right $2,400 a year and he said now I pay nothing Like heavily like That's that's a crazy number We lost all those people who are super fans who literally budgeted and moved their life around music. So It's a lot of money to be gained still Um, and that's a whole another conversation for another day. Let's stick with the stat 50 cents in the club has a one billion stream 50 cents in the club has hit one billion streams on spotify Damages hit a bill. That's crazy It is until you just remember Oh the streaming pre-streaming era and we're talking about when it first hit, you know, that's is that like 2001 or something? Yeah, you know what I mean? so Spotify probably didn't hit Spotify until like 15 years later or something like that so Yeah, just hit a bill, but that's actually more reflective of How lit it was Yeah, because we got a lot of old hits that Haven't hit a bill yet the bill yet. So they might have been of the moment hits and went crazy. This is uh, I mean, you know Man, bro, it's your birthday. Yeah every day type song That's a good point, bro Like all those kind of like in the moment hits that were pre-streaming that we're never going back to because We've outgrown them and don't remember them, bro Or like it just remly hits you one day maybe and you go listen to it. Yep. That's just crazy. I didn't think about that like It's like I wish like Nah, yo, me had Spotify, you know something something to remember what the fuck I was listening to back then You know what I'm saying and all the way up That's actually gonna be interesting. Yeah to be able to have a tracking of like your playlist and all these things It's not a collective like decades of what you've been listening to. I was thinking about like my oldest Spotify account I got locked out of but I had that account since like 2000 and I mean basis in Spotify came up So what's that? It's been like well like six seven years at this point I mean, I'm locked out of it now, but it's like Even though I can't we have now like the company I can't we have we have like we're like a year and a half two years Even that sometimes crazy scrolled and I was saying like that as well. Let's do in 2019 2020 You know what I let you know what's popping and everything or what was at that time So it gives you a sense. Yeah, you that'll be like a game man When these when these young kids get old, you know, I mean when the people who are like 10 now They get like 30 40 And they'll probably have a game where it's like reveal your playlist From when you were x years old or something like that. Yeah, that'd be really interesting actually That's dope. That's gonna be fine. I might need to come like that app or something to Like make that a simple thing to pull up or something. Yeah, that'll be like a music time capsule. Yeah That's that's actually pretty hard now Those are the quick stats that we wanted to give today We probably talked about them even a lot longer than we actually will in the future, but we actually still kept it short Um But let let us know if y'all think those type of stats are helpful just to hear and be aware of We don't want to spend too much time going through some number stats because we already have the topics we have But sometimes things are too important and we're like, man, we we know people are gonna get value from knowing this stuff Well, we just don't want to spend an hour talking about it. It's good. No, it's good to know Good to know now last clip for the day Roddy rich reveals how much money it costs to make his shows go down and I think he was Exceptionally transparent in this. I was surprised that he he he gave this information out freely and unsolicited So let's go ahead and play this clip. Okay. So if you saying if you saying I'm booking Roddy How much would you offer Roddy right now? How much I don't know I don't know what your normal rate be fan. What's your normal rate? You want me to go? No, half a man, right If I give a nigga half a man for an hour worth of work By the way people Half a man is $500,000. I don't know why black people gotta just be be extra creative with Stuff Half a man is $500,000 If we just be making stuff, but we did we run with it. I know I know ish this dude right here He's never heard that shit before but you know how somebody will say some shit and you get it So you just run with it. That's exactly what's happening right now. He doesn't know what half a man is No one knows what that shit is, but okay Keep it up Roddy. You you putting it out there. You create a new lingo The reason why why I got I got an 18 production team that I take everywhere I go. Let's see what I'm saying My mic alone is 15,000. I'm trying to even think about that, right? We're singing into a mic that's Different from everybody at the festival except the ones that's going after us Because everybody's singing with the festival. Yeah, so that's your own sound. You can hear them. Yeah Yeah, that's right. I get on stage. You're gonna hear everything I'm saying Those people the festival people is not working. We got a whole friend of house Screams on the guy all that shit. You gotta pay for that. Okay, so if you say I feel it a great point. You gotta pay for you want me to come provide the best experience that I can provide You gotta pay for that Gotta pay for it. Yeah, gotta pay for it. And I think that's something that Like people aren't cognizant of from a standpoint of You don't have to actually do that shit. Hmm. Like Roddy Is at a level where he's like, I have to keep this brand perception up this quality because that's who I am That's what I represent. I think cardi mentioned like doing 600k for a tour or something like that or a show I might have been a single show something ridiculous, right? Yeah, because he was just talking about a single show Yeah, so yeah, the cardi was talking about 600k for a single show maybe two or three years ago and It's because I gotta maintain this brand perception. There's no different than the artist saying Yo, if i'm gonna be in your music video, I need you to be able to pay for my clothes so I can look fresh However, you know, I mean because I can't be looking janky messing up my brand Yeah, I gotta stay me. I gotta stay me. I gotta stay me. So One I didn't think about the fact why I wasn't aware of paying for a different mics though Yeah, I know I didn't know they let performers bring their own mics. That's what I'm saying I wouldn't thought about that. I thought that might have been like some special request that at like a Super particular like Kanye or Michael Jackson type prince type person might have made probably those festivals Probably not so he don't like rolling loud. You know what I'm saying? Maybe Coachella might do something like rolling out and get you know, special mic bro. They like make this shit work Yeah, yeah So I can see I can see that I can see that so yeah, so one Maintain your brand Can be expensive. Yeah, right But two there's so many different things to break down. This is why People say hey Like it costs so much money to bring me out not just because it's me It's because i'm bringing a whole team with me if it was just me to show up You might be able to just pay a hundred k. Yeah Yeah, but you say you got an 18 people production team. That's crazy. I'm trying to think what that could be What multiple light sounds He said they got the gas and the fires I can't even I'm trying to see that in my head because even like the Biggest festivals I've seen back in No, it's probably like 15 people in the state. No, I think about it's probably about 15 people back there working So it's like, yeah, it's lining up in my head. I'm trying to like see it out of my head. You know what I'm saying? because I I want to say right, which is that one of the rolling lousy I went to and I don't know. It was a good show. I just didn't feel like it was like 18 people good But it was also like a couple years ago It wasn't 18 people 18 people work on this like maybe nine. You know what i'm saying 10. Let us feel like 10 maybe 18 You know what i'm saying man about eight of those people. They ain't do their job. This is all i'm getting right Three of them were in turn man. I get the but Well, yeah, I get that like the biggest thing I look at is like you got to preserve the experience and I do feel like they're Maybe not artists at That level because I feel like a lot of them or hopefully a lot of them kind of get that By the time it gets to that point But I do think a lot of the artists in but like below them like in that weird space between kind of popping and really popping They undercharge themselves a lot and then because of it they can't provide the experience they need to and then because of that The fans stop fucking with them as much and then the cycle the whole cycle just starts to go down from that, right? Yep, because they're not thinking about that. It's like you trying to get in good with this promoter of this festival guy you knock off 10k for your booking price But you need that 10k to to bring your DJ to make sure your your set runs smooth, right? Or like you need that 10k to get the I don't know some special license some shit that you always use to make your Show the way the way it is. So that's like that's kind of point. I hope other artists get from it. It's like, you know one put these costs Until what you charge people for stuff like this You know, like like really mapped it out. Like what is your ideal? Show look like or what is a great show if you look like how much does it cost? How much you want to make from it? boom, that's your price Like that's what needs to be that makes a lot of sense to me and You know, I think when you when you look at it that way it definitely Justifies because people are always pocket watching right? But the constant problem with pocket watching is you can't see Inside the pockets you're looking at what's going in but you don't know what's going on inside the pockets So you don't see the holes on the bottom pan the production team pan for the mic, right? So So, yeah, no, I think like what you said just figure out all the things that you want to pay for Or to maintain that experience and Start there try to get that money They're not gonna have it because I'm seeing some artists Not do it then the promoters or the people that do shows with don't Do certain things to make make sure the show is of quality and the whole show is a shit show, bro That's like Fans as fans we always gonna blame you the artist. We're never gonna be like, uh-huh that promoter is terrible You know what I'm saying for not getting you that $15,000 mic you needed to make your voice sound crisp. I'm like Damn roddy, you knew you needed that $15,000 mic to make your shit sound clear Why you didn't get that shit before you pulled up? Yep. So we're never gonna blame them, bro So because knowing that artist like yeah, just charge for it Tax for it, bro All right. All right. So that is this episode episode number 16 We appreciate y'all for tuning in once again If you aren't in brand-man networking in your artists of manager label that's looking for free advice free game and courses Right, we get to go and have our casual abstract conversations here But in the brand-man network space we got step-by-steps on how to build up things like rollouts How to format your content how to market your music in multiple different ways and strategies Check that out. And other than that, as always, we appreciate y'all I'm brand-man. Sean and i'm kory. Peace. Peace