 I hate going to a CE and then sitting there and then we leave and I was like, that's great. I got an hour's worth of CE, but that was a total waste of an hour of my life. Oh, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. Okay, great, okay. Okay, so our second thing, our other thing. Yeah, second thing that's going on is I will be presenting the psychology of experience, the psychology of perfect vision, as well as the psychology of product assortment at Wallman University is coming up here in the very near term and we- It's like a whole nationwide thing too. You're seeing everybody. So you guys have the opportunity to see Bill speak in person, y'all need to go. Thank you, yeah, it's gonna be super fun. And I'm doing this course in conjunction with world famous Fernell Walker. I'm a big fan, like a big fan. Big fan, we wish he was here right now, we give him a big fan hug. And so Fernell is handling half the day and doing his brilliance on optics. I'm doing the other half of the day with the whole experience focus. And Kayla has gratefully agreed to participate. So what are you gonna be doing? Well, so Bill approached me about some exciting things with his experience of being able to, I guess, model your frames in a certain way. And so we actually have a lot of data on this from over 500 opticals and using frame turn. And so we're gonna incorporate some of that data to allow for you guys to be able to have access and to make educated decisions based upon your data. And he's gonna be talking about it all in his talks. Yeah, and the profound effect assortment, the right assortment has, and there's no reason to have thousands of frames in a practice, right? No, no, no, no. You need to have what's actually turning and what actually moves. And there's a lot of key things. What I love about what we're doing here, at frame turn we get really deep with our practices on what brands are doing well and what brands are not and what brands we need to adjust and change. But what's cool about what we're incorporating with what Bill's doing, is that you're gonna be able to walk away from the talk with key things that you can take back and implement right away. So it's not gonna be just him talking at ya, it's gonna be a workshop. Yeah, this is a full on workshop. When I first got asked to speak about 10 years ago, I agreed and I also made a vow that I would not have any sort of boring CEs, right? Where it's like death by PowerPoint. So if you're coming to these seminars, which I'll also be doing variations of these at Vision Expo and many other places across the US and now South America. So that's just, what? South America, Columbia, Mexico, Brazil, some other places. So I guess I have to learn Portuguese and perfect my Spanish now. But the idea is that CEs should be fun, right? They should be engaging, they should be interactive and you should get something out of it that you could actually do. Absolutely. I hate going to a CE and then sitting there and then we leave and I was like, that's great, I got an hour's worth of CE but that was a total waste of an hour of my life. Like if you weren't walking away from one of my talks and I know you're this way too, if you're not walking away going, okay, I'm gonna go and fix this thing, then I think it's a total waste of time. Like it's so ridiculous. So I love that. It's so exciting. And one of the reason that we partnered is because Kayla is bringing a fresh approach that's really super dynamic, engaging and fun and that's why you built such an awesome following. Thank you. Way to make it happen. Oh, you're the best. All right, here's to the collaboration. Oh. There you go.