 Well, October is Breast Cancer Awareness Month and communities everywhere are donating to help find a cure. JCPenney is making a $100,000 contribution to the American Cancer Society to support breast cancer research and awareness programs. A Taylor Archer went to the local JCPenney in Baxter to see how they're promoting the cause there. For those who wish to show their support for breast cancer awareness this month, they need to look no further than the entrance of JCPenney. Baxter store just had a cut-a-thon this past weekend in their salon and $2 from every haircut was donated to the American Cancer Society. Actually, last Saturday we had a lady come in, she heard the announcement that we were doing the cut-a-thon. It was her year anniversary, we gave her a new haircut and it was great, you know, and she thought it was wonderful that a company was doing so much for breast cancer research. Donations can also be made through every purchase at the store. Apparel for women, men and children are available, although here they're selling out fast. The thing with the clothing is, if they're wearing something that states, you know, they're either supporting someone or they're wearing it because it's something they're battling themselves, it gives them their own identity with, you know, someone may come up to them and say, hey, you know, I've got the same situation and naturally they become friends or some kind of support for each other just because they know that, you know, there's some help there along the way that they can talk or confide in each other. For these employees, making connections with their customers to support this cause helps bring them closer to their community. Day to day, someone comes in, someone you see at church, someone you see somewhere, there's always a story to be told. In Baxter, Taylor Archer, Lakeland News. The employees also acknowledge there are other ways to spread awareness in the community through different activities and programs offered.