 Good afternoon friends Very excited to present our platform to you. It's taken us two and a half years to build So we are positioning itself as a consumer intelligence platform I'm going to show you four or five slides on what we do and then thereafter Thereafter I'm going to show you a live demo of the platform itself So we're three co-founders. I'm going to be based out of Boston We look at four hundred clients who work with us investing twenty five hundred dollars a month with us Gotham is a chief architect to the platform. My job is non-us sales I think the biggest pain point I feel Market is a face which I've faced in 25 years of digital advertising in India is that most Brands know what their customer does in terms of transactions We're going to ask you what cuisine they prefer what do they like wine or beer? Do they like a certain sport? Do they like action as a genre or comedy the genre this information is missing? So what we thought was just imagine that the Google ecosystem tells you what people are thinking Meta ecosystem with snap tick tock etc. Tell you what people are doing and Amazon tells you what people are buying What if somebody could build an engine around a real-time basis to tap into official marketing and advertising APIs of all these platforms and give you actionable insights either of any interest or your own customers So this is something what we've built two things that platform does it goes live in five minutes Enterprise platforms take six months of implementation time. Secondly everything that you do you do it from this one single bar So whatever you search for if you know how to use Google search, then you can use this platform So it looks five minutes to learn most of the features What are they even done in the back end, right? There are about 1.2 million interest that sort of are covered in Facebook They've been mapped to 200 different thousand categories on YouTube to 120,000 interest in programmatic to 17,000 on tiktok and 600 on snap but we also done audience mapping through our proprietary technology and Taxonomy across the world so an audience that likes cricket in India could like formula one in Dubai Could like soccer in UK and could like ice hockey in Canada Right, so two things that our platform does actionable insights about your customers We believe that if it's not actionable, it's not an insight and all this should lead to this one single goal Acquiring more profitable customers and I think if you know the genome What your current existing most profitable customers look like then that genome can be used to replicate that and find more such people Right, so obviously what happens is that once you know that 20% of customers give you 80% of profits This this information of psychographics can actually help you in media buying can help you in your creative strategy And help in your content creation. It can help you influence the selection So all the brands were presenting today whether it's L'Oreal and I'll do some live runs how they could use it This happens all in real time So I think the bigger birds I view for a company is that when you look at a brand, right? They don't know what their best and most popular customers look like so they don't have a common currency All the different departments that they have they all work in silos But imagine if you knew what your psychographic of your best customers look like then all the brands can actually get all their Departments aligned to this one not star of acquiring and retaining most profitable customers And imagine what you could do is you could also give the same platform to entire ecosystem of partners that you have So give it to your creative agency give it to your content creation agency Give it to your media buying agency giving to your influence agency give it to your market research agency Give it to consulting companies who work with you audit companies that work with you Basically what you do is you create this one platform that every single person in your company as well as your ecosystem Partners can use when they want to take any decision It's like almost like a bouncing board for any decision that you want to take so without much I do what I'm going to do Is I'm going to try to share a Run and what the platform looks like So because we had a presentation right now from Cadbury So let me just take Cadbury's as an example and run it and I'll show you how it works. So this is happening all life I didn't take the premium internet access the normal free internet access of this hall But I'll just show you how it works. So if you just start typing in Cadbury, right? So what it does is allows me to select Cadbury as an interest Right so like take Cadbury, but it can be Cadbury five stars Celebrations perk whatever chocolates. I take Cadbury's Within seconds. I want to know that which are the countries in the world that Cadbury has Maximum consumption on different social media platforms. So I click on it I'll create a world map right now There are tens of thousands of things being made across different platforms through their official APIs And we're trying to create a world map of consumption of Cadbury as a brand So what it does is it tells you that which countries have maximum consumption and affinity for Cadbury's So okay, you look at it down. It says, okay UAE has a lot of affinity but reach score is low because it's only 3% But if you take India has a lot of affinity for Cadbury as a thing is almost The reaches is 100 but the uniqueness is lesser than Philippines If I want to now understand what are the psychographics of people in India were consuming information on Cadbury's? All I do is click on view insights And all this is happening live. So we will do a brand which you are comfortable with sharing and I'll do it live for that brand too Now what I'll do is we've created a taxonomy that says the age and gender The life stages they come from what are the other interests they have barring Cadbury's and all this happens as we speak live So what it does is it creates So the thing is that what I see out there and what I see on my laptop is very different because of the resolution changes So now look at this. There is very clearly 62% male 37% female age group is 18 to 44 mainly These are stages of life they come from the city wise Delhi Calcutta, Mumbai is higher Bangalore than Lucknow and Amdabad So it also tells you now. This is where it gets interesting left inside is higher affinity right inside is lower affinity So people who are interested in Cadbury's have a lot of interest in parenting family marriage To do with kids they just didn't travel the interest in beauty They don't have that much interest in casual games and there could be possibility if I put five star here Casual games could come up on top. So now just imagine right this can help you in Media buying can help you in choosing the right influences can help you in building a community with the right amount of content It can help you and all the decisions you take so I done a similar run for let's say mind Scorpio it came out the second highest out of India Consumption was in South Africa. I looked at it this same chart He told me they interested in surfing and they're interested in fishing So now imagine the product change right you can put a fishing rod accessory or a place where you can put a surfboard For a money that's copy over in South Africa Not only that the number of females consuming SUVs in South Africa is two and a half three times of what it is in India so now if you want certain accesses to be changed in the car with a consumption of people who are Females or driving Scorpio or SUVs in South Africa is different. You can make product changes So the way I look at it is that It's like a compass whenever you want to take any decision You would like brands to come here type in a few keywords and then based on that So I can tell you what habits they have what brands they choose the similar thing. I've done now for different things So for Cadbury's I've said okay What are the brands they like so they like visa Disney del Zara a lot of other global multinational brands They engage shoppers and the best part is if you can take all these insights, right? What if all these insights could take and you could put it into a multimodal AI and create creatives on real-time basis? So what we did was for mind us copy. Oh, I just put SUV out here I put mind us copy out here all these interest in themes came from the platform automatically Then what it did was it created a creative brief the biggest challenge I face as a agency Working on large companies was the creative brief was not as precise I would like it to be but imagine if this creative brief was prepared not from Generic chat GPT kind of platforms was created based on your most profitable customers So what do you do is you could take your most profitable customers? We will create Psychographics of those customers using all these platforms insert all the psychographics as prompts into multimodal Model AI platforms like charge epi rate co hair Bard will come back We will analyze it with something called hungry minds kind of an API comparison AI Then it creates a creative brief this creative if you can click on it again And I'll change it then you can say create a campaign So this is it's great a campaign called go beyond your limits be unstoppable with my endoscopy Then it gone down and create a construct for this campaign And then what you can do is you can click on video script and it creates a video script It says open with a close-up of my endoscopy SUV voiceover says ready to take on any challenge ready to explore the outdoors ready for a rugged and versatile vehicle Then goes up of a man into see my endoscopy. Oh now the same thing if I just click on this once again Fetch creative briefs. This is happening live It'll rewrite this creative brief and create one more video script for you So imagine that if you want to present ten ideas you can do all this stuff now The thing is I can create social ads contextual ads video scripts real ideas and all this is done on a real-time basis I just click on a real idea out here. I say fetch creative assets is now creating real idea You work with influencers you take ten reels give it to ten influencers the real that works the best Give it the remaining 90 you work with right today morning. We'll listen to one now Where she said that she works with 4,000 influencers So which reel is going to get popular you can try 20 real ideas and see which one gets popular and give it to your 3800 other influencers that real idea the main key thing is this all has to happen real time Real time is the key out here because if we are agile marketers, right? We cannot do market research and then plan our media because that's just too late by then, right? We were listening to an example where it shows on why I come have closed down And then the market research results have come after the show has closed down, right? So here what happens it happens live you do it by any celebrity now Just imagine you put in a keyword called Mahindra Scorpio. I'll tell you what are the top funnel keywords for that topic? I'll tell you what their mid funnel keywords are. I'll tell you what the lower end keywords are So top funnel is for awareness the bottom end is for conversions and then what I can do is I can actually have a Media plan built-in which could be a video plan as quickly as you want just by clicking on a button So I'll go into Let's say a pre-flight mode. So I go from here into a pre-flight mode What it does is it allows me to create a real-time Programmatic plan either on video on keywords at this speed So all I do is click on videos and I say create pre-flight plan Now it's finding for this set of keywords Which are the most appropriate videos to advertise on on YouTube and imagine all this is happening live as we speak So now what happens is for any intent you want which could be your own brand We could also be competition. It doesn't matter right every intent you have this is the way It's said that these are the word cloud of people searching for and these are the videos. So I click on this video This video has So this video has about 3.3 million views So imagine Something like 60 videos for every intent you can put mind the Scorpio you can put an SUV you can put in Data safari you can put in competition you can put it Toyota Hilux and it'll create videos for you in this speed Now the thing is instead of videos. What if you wanted URLs all you do is click on URLs and Now it'll create URLs for you on the fly and these can be uploaded into a dv360 or any programmatic engine And your advertising can go live the best thing on a platform is we are not linked to advertising spends at all We're a tech platform with a SAS platform We just charge a SAS fee per month whether you spend 100 crores or 1 crore our fees to you remains the same So we are always on your side of the table because we're not dependent on how much money you're spending on media And all this is happening as we speak right from the background 500 plus video URLs are being created based on this intent and this word cloud that we searched for and This can be done for anything under the Sun you can do it for brand ambassadors You can get psychographic profile of the brand ambassadors based on that you decide that okay you these five brand ambassadors Which one you should choose imagine for influencers, right? You have 100,000 amazing customers The influencer has 20 million followers now what you can do is you analyze a psychographic of your consumers analyze the psychographics of Their followers and find it overlapped in the two now we can boost the influencers post targeting that overlap So the advantage of this would be that the ROI from the influencer campaign would be significantly superior that you ever received in the past Right, I'll just show you the one last thing how this platform works So it says basically I have the consumers are AI now one of the things we launched recently was this thing called browse mode So what this does is it takes trends? From Google what is trending right now? It takes trends was happening on YouTube right now And what you can do is you can click on any of these things and say more options and say okay Why is it tending so we don't need to know what why is tending now? What's going to is is going to see where is tending collect all this information Using our propriety AI model they'll figure out why is it tending? I'll tell you why is it tending? Then the second thing out there is is it possible to leverage this topic? So reason why is tending because I do recent social media post fishing fitness influencer Tina Jane collabing fashion blogger pile Jane to promote the important exercise for healthy lifestyle then I can do it Okay, it's tending fair enough. Is it possible to leverage it? So let's say I do it for Snapdeal women cosmetics, which is one of our partners So you say out here, and then you say okay, is it possible leverage this topic? So now is going to take women's cosmetics of snap deal the custom audience the actual customers there and Say that can you leverage this trend in many cases say it'll give you a score being so the score is 8 you can Sort of relate to it now what you can do is if you feel that there you can say create a campaign He's a creator campaign the same thing that I showed you the AI thing that created videos reels blogs everything All this happens live and it actually ends up creating a Creative for you which is all these themes are coming from a platform So the way I look at it is right that the biggest challenge I think most of us face today is we have so much of customer data But we don't know anything about their customers. We just know that okay This person bought this three times in a month. This person has bought this much value in terms of pricing But if I to ask you right how are you going to build them as a community? How are you going to create content for them? How are you going to choose influencers with them? How are you going to decide which countries you should expand in all these questions are completely unanswered and it takes a Lot of research and a lot of insights and a lot of experience before you can answer any of these questions So our goal is that every single person in the company should have access to a Bouncing board that gives you real-time insights about your customers as soon as you enter it You should get some insights and then use that insights for actions and not only you right every single Ecosystem partner of yours should get the same platform and should not be linked with the amount of money You spend on advertising can we do a few runs? Tell me a big celebrity that you are a fan of or any large brand that you know more about We will unpack the psychographic like this within seconds and I have a show of hands. Anybody wants to take a call. Yeah Pardon Okay, so so you know what? There are 1.2 million interests of Facebook Harsha Boghle is not one of them But I'll try a Shah Rukh Khan and the top hundred celebrities will work But I'm also a table tennis player. So Harsha Boghle is something which I'll be Not so upset if it doesn't show up. So by the way, so Google obviously it shows up Right, but it doesn't For some reason not able to scroll this Okay, so I should have a little bit doesn't come up on the Facebook part of it I'm not going to scroll the screen for some reason, but it comes on Google, right? So I'll show you how this would work I can create a word cloud of Harsha Boghle within seconds, right? And then based on that I'll be able to tell you Right what people are searching for so click buzz Harsha Boghle Twitter is photograph comes up the consume intent and the word cloud comes up Based on this I can say consumer mindset. So what consumer mindset does is funny intent that you've entered It tells you what are the questions people are asking about their intent? So now within minutes it'll tell you what are the most frequently asked questions on Harsha Boghle So let's see what that comes up and what are the top comparisons with Harsha Boghle right now Right and all this is happening again real time. You're not a person who are paid to sit in the front desk for front seat So now the thing is just imagine right it takes about a couple of minutes any other question any Celebrity or any other brand that somebody would like to know more about while we are this is loading any show of hands Hmm Okay, so I'll do is right Let's say when I take Tata right shorted, you know, I'm not able to scroll this screen for some reason In the ID help me I'm not able to scroll the screen So it doesn't go down. Okay. So look at this look at the questions, right? Where is the birthplace of Harsha Boghle? What is the qualification of Harsha Boghle? How much does he get paid? Sanjee Manjika Rishabh Pant and Ben Stokes, right? These are the other top comparisons Now when you take birthplace, what are the other questions they have about things his wife, right? His net worth his his education His mother tongue, right? So imagine because this is not happening is Wikipedia, right and all these things can be further broken out into Rupees, right? So let's say Today match prediction crick buzz and all these things are happening live So and all this just imagine can go into a multimodal AI and do creative for you But just imagine right because this is real time like a Google search You can do it over any intent Right so you can do it for your brand you can do it for competition You can do it for a celebrity you can do it for anything under the sun So this is what the power of the platform is obviously me and Sarabjita here for the next Quite a few while so we can answer any questions But any questions anybody has on the platform would love to answer I think we have a few minutes before the next speaker comes in and I thought you'll warn me when when I need to get Out of the stage, but any questions anybody has that I can answer on the platform Yeah So actually what we're doing is right Chad GPT is is the back end which one of the back ends we use but we use a multimodal AI when Chad GPT was down Our platform was working. So what it does is let's say you have a million great customers I'm understanding the psychographics of those customers and I have these hundreds and thousands of prompts that come up These thousands of prompts go into a multimodal AI model which goes to Chad GPT is one of them It goes to something called Kohir it goes to something called Bard, which is Google comes back One of the other propriety models that we have does comparison of these answers and finds the best answer So these this answer then is something they can rewrite and do it all over again the biggest challenge with Generative AI is is the prompt engineering But if you don't know the psychographics of your best customers then those prompts are you say create a you know ad for SUV Here what I'm saying is create an ad for an SUV in South Africa, which is an Indian SUV Which is has this psychographic they like surfing they like fishing they like outdoor They like trial zones and this is the skewered search data that they're searching for this is the price range They are in with this skate and ad for Mahindra's copy of SUV So that prompt engineering if it's done for your customers, right? Imagine how powerful it is and the best we tell everybody is why don't you create an ad or create something with charge? GPD and created with consumer audio profit wheel, right? There is so much of stark difference that it's just unbelievable Let's give him a big big round of applause