 Many brands miss one key thing in their brand collaboration, that's thinking big picture. Taking a 360 holistic approach in nurturing relationships is crucial for an effective partnership both for brands and creators. But how do you do that? Go for the long term, not just one-offs. If the partnership shows good signs, extend it. It will build trust with your audience and deepen the connection to your brand. Launch cross-platform activities. Combine long form, short form, and engagement activities like challenges and Q&As for a partnership that's bigger than the sum of its parts. Brainstorm together. Understand the creator's perspective and share your brand's goal to build a stronger, mutually beneficial relationship. Visit the artless blog for more tips.