 In business, successful niches are not decided. They are demanded. So this is what I mean. I see a lot of entrepreneurs and startups creating a solution that there really is no market demand for. They might be creating the solution to service the program, the modality because they had some kind of peak experience and they're from their own background. They're so passionate about it. And I think, well, if I'm so passionate about it, then other people must be passionate about it. And that may or may not be true. Sometimes that's true, but a lot of times it's not. And so again, niches are not decided. They are demanded. And so what we're being called to do as entrepreneurs is to keep testing and trying different offerings until we find what we do that the market is responding to and saying, yes, this is a problem we want you to solve in this way. And so you are testing, solving different kinds of problems for your market based on what you know how to do, what you love doing. But you're also testing solving in different ways. So I tested a lot with one-on-one coaching. I tested with selling expensive training programs. I tested it with selling low-cost workshops. And thus far right now, my favorite is doing low-cost online workshops, $25 for two hours of a content-rich workshop. And that's really my favorite test right now. And the market seems to be really loving that kind of offering from me. But you need to test also. Don't just get stuck with one thing and say, George, I just want to offer this one thing and I want you to help me market it well. It's marketing isn't about shouting louder. Marketing is first and foremost about getting aligned between what you offer and what the market wants to buy. Because if you get aligned, there is little to no selling involved. So think about this. Nitches, your effective niche, your successful niche is not decided by you, it's demanded by the market. So try different things, keep trying. Don't try one thing for too long. Try different things, maybe one thing a month until you find the way you frame what you do, what problem are you solving the market and also what goal you're helping people achieve and also what kind of offering. Then perhaps the easiest way to test, as I mentioned I've been doing is through doing these online workshops, whether it's one hour or two hour long. If it's an hour long, maybe you'll charge between 10 and $40. If it's two hours long, maybe you'll charge between 20 and maybe even up to $100. So test with easy offerings and see what the market responds to and then build more solutions along those lines. So I hope this is helpful. I'm George Cal, always open to your questions and your comments and until the next video, I wish you well.