 So, today we will be starting the Ajay Track. The first talk is by Sai Kumar. He is a senior product owner in CA Technologies. He has 5 years of experience in product management. He is a person with complete entrepreneurial mindset and expertise in delivering consumer internet need to be, need to see products. Today, Sai Kiran is going to deliver a talk on Build Your Idea to Product in 30 Days with Ajay. Please welcome Sai Kiran. Thank you. So, good afternoon everyone. Good afternoon. Good afternoon. I know it's so hard. Post-length sessions is even hard for me as well. So when I got to know that I am presenting here and so I saw this 145 session was as I do. I know that okay it's going to be so tough and it's been now. So anyways, I'll try to keep it must simple. This is more of you know, so whatever you've seen from last one on an update right now was more on technology. So this is more on your thinking and your way of being yourself what my session would be. It is completely very simple, straightforward, very basic stuff. So I'll tell you why I kept this session was more basic level. I'll let down the slides. I'll keep you informed on that. So, today's topic for me was what I thought to do is build your idea to product in 30 days. Is that possible? No? Doesn't seem so. Okay, still? Anyone? Depends on product. Nice. Still any other answers? Yes. Okay, that's what you keeps me energetic now. Okay, next. How? If yes, how? If no, why? Any answers? How do we build it? Near as full answer probably that's one what I can do with a streamline work on your streamline and I'm going to tell you how you streamline that particular thing. So yes, for me I think I can still build a product in 30 days. But as you said it depends on idea. As someone said you know you can streamline the process and someone said no but you can still do it. How? So let's say I'll take a small example. So my intention is to build a nice house. Okay. My end goal is to live in that. Yes or no? Right? My intention is to build a nice house and my end goal is to live in it. Right? Or asleep in it. So what I do is I start to build construction or maybe a small heart kind of stuff first probably I can still sleep in it. Yes or no? My goal is still achieving it. Right? But I may not have a fan or may not have an AC I may not have a furniture. Yes or no? But I can still sleep in it. Peacefully. I can claim it at my house. Right? So eventually I build a small house where I can still sleep in it. Probably I can upgrade now. Get my electrification Plumber works so that it keeps you more better experienced staying in that particular house. Yes. I'm trying to upgrade myself starting in living in it able to sleep in it now. So then upgraded myself to get in this Plumber works and electrification works to get more enhancement for more better experience and to make it it takes time but you know next level bodybuilding you build a bigger house with more better enhancement you get a furniture you get a TV connection you get internet and that's what eventually you got your product first what are my dreams to build their product build a house for me to stay. Right? So I got my house I am able to stay in it second thing now eventually I make my house better with enhancement getting a well nice paint or Plumber electrification I go step by step. At the end what happens I can make my good house where I can still stay. So that's how way I look building products it's not that you build product completely overnight or 30 days but eventually you solve your problem and achieve your goal incrementally. So that's what agile also means it. That's how agile increment do it. So we are still do this you know if you can look into enterprise or startups people build products in agile most of them you will probably heard maybe. So that's how we started do agile and that's how we started to be agile as well and that was an experience came for me being an entrepreneur so I was an entrepreneur and then I moved on to company to work so yes I am cycling I am trying to reduce myself now to set up context I am cycling and I have got five years of experience in product management so with an experience of entrepreneurship as well I am currently working as a senior product manager at CA Tech on this a product place company company. So a lot of what I want to tell you is this is what to I want to set an expectation first what I want to you guys to take away the end of the days too you can still achieve it making an incremental process this is what I am talking about a minimum viable product MVP product we can look into a first product first set of things so my goal is to just to bike lives but I am how I am doing it right so if you are trying to make a car right so it takes time right you have to build your process first build your engines build your things and you can you try it takes time that is not how you build your product now if my we are thinking if you want to make a product that can take me from one place to another place probably I can go on it or it is one scooter and they can still enhance myself and go on it car so that is how you build your products for me my target audience was these three people these three people for today why I have seen this well-heard of Christ University I thought yeah I just wanted how many of your students here how many of your developers oh nice okay entrepreneurs the entrepreneurs here come on nice so these are my target audience typically these are my personal right so I thought yesterday it was more of students so when I was building trying to build this session for targeting students so this is my session for today and this is how I build a product enterprise it may be an enterprise it may be a startup in my own product out of my 5-6 years of experience so this is how I build products completely so I start with an idea or if you are leaving an enterprise you start with a feature or if you are leaving as an entrepreneur you work with a team or you work with a team they value your idea with external customers right and you try to come up with prototypes and you start when your prototype is locked or whenever your designs are locked you start working on it how do you work is a different story people work on enterprise developer model or a giant model it depends on a company to company enterprise to enterprise or person to person for me I believe this model because it gives me what I have seen and what I have learned from the people I have so it's not just doing a job being is also very important why I I will program and take you over to so once I build a project by doing a job also by being a job I try to release that in the market but I try to once after that I try to take the feedback repeat the process there is a nest after that problem something is missing so that is called success there is one more arrow and a success symbol so that's how I take a product to success rates but how how do you get an idea how do you get an idea how do you generate an idea when we are living in Bangalore we should get more ideas there is money in the country it's a product of India how do you get ideas yeah solving a problem you get an idea looking at a profit maybe looking at a problem you get an idea yes everyone everyday in our daily life we see a lot of problems yes I know yes once we wake up we see alarm is not working or if alarm is not working you switch off and you still sleep right so that's still a problem that you are not still you know you are not coming out of your leaves on the bed that's what I still face a problem and you come out of your room and you still have problems to go to your office or go to your college right you are a developer and you still have a lot of issues with your code testing infrastructure side you see a lot of each and every day but how do you look how do you refine it and how do you make that into product everyone in the house probably in the room will have to consider your lifetime problem you thought something okay I got this idea I want to do it yes or no yes but most of them what we do is typically either we talk to our friends right hey I got this idea shall we work or if you are a student you go to your talk to your friends and most maximum probably you talk to your faculty or your principal right and if you are an entrepreneur you still talk to your friends as well but what happens on a reality is you get a lot of demotivation right your friends say it is not feasible it is not viable and if you are college if you are a student you have more problems if you say idea and people look at you differently right and you cannot if you take it to your HOD or your principal no they will ask you for attendance for the first time right so it is always a pain like when you take your idea to different people you always get a demotivation but what you do is like you just want to validate not to share that idea with others to see whether they are also feeling it but you are doing with the wrong customer right because you are doing because you face that problem but not your principal not your HOD not your friend facing it that more optical problem so the maintenance maintenance needs to say that target the right audience understand from the different customers and a bunch of customers who have a similar kind of issues right then you understand is that a real problem or not once you find that is understand a new idea whether you see it is a real problem it is working to solve then you can take it up the challenge what happens typically with my startup experience is out of 10 startups or 10 ideas only to get success you get paid for different reasons these different reasons from start from ideas we have a great idea but we fail to execute one of the most biggest problem in startups is this thing people don't tend to do from idea to product stage people lose a conference people do get demotivated and people go out of this whole story and typically other common issues would be when you got idea you know you face a problem with your teammates or your investments in annuals and most probably out of 8 failure cases 6 failure cases would be non-viable products market-feasible tea-feet people fail to get this market-feasible tea because on the other side if you look at let's say you got idea you shared with your friend and friend says wow it's a great idea then start working on it that's also very failure cases because aren't you targeting a wrong choosing a wrong person without any validation so this is all the process when you look at my this flow of building a product it's very important from each stage idea and feature are both the same if you are solving a bigger problem it's an idea or a product idea if you are solving within the product it's a feature right if you look at the second point talk to users understand the pain points understand the pain points but do not listen to them yes you say you talk to users I know one of the users says build me a chat product in in products like probably in the premium right do we need that mostly no right because you say that okay I am I am spending most of my time in premium you know give me a chat as well but you listen to you but if you look at the pain point it's not a pain point right if you get most of the similar issues let's say most of the 2001 lab two lab users are asking for you know chat feature then you should think about it whether it making sense or not but not you know looking at people or users your loyal users talking about making a request to you so that's what always important any idea has to be validated and make it crisp and simple with the perfection of it so but what it takes to build a customer obsessed products then on the side on the first line probably you cannot see the Facebook over there and on the second line Netflix line in Twitter just three icons you can see over there so yes so these are customer obsessed products yes and no yes probably if you open each and of your mobile right now you can see at least 10 plus 3 6 18 out of 2 18 you can at least see 15 of them at least 12 of them yes and no I can only put some of them on my slide but there are plenty of applications plenty of products it may be hardware product it may be software product it may be enterprise product it may be mobile application product software product it's the same you have obsession you use a lot because you like it okay but what it takes to build a customer obsessed product is very different from understanding a problem and you are crossing one more line if you look at here how I connect that you follow all the process you take the feed you release I got an idea I am solving a problem I am shipping my idea to product I am making it a list of market I am making it available for the customers but it's not there you are not just solving a problem and releasing it you need to go and extra mind to make your customer obsessed about your product but why why get why someone get obsessed your product and only you know someone getting obsessed on your product please if any users are willing to pay yes we are not paying for this some other way Apple yes one of the premium customer they'll know when you look at a premium customer segment market and still we buy it just yesterday they went to $1.38 valuation it's not that Joe right still buying it that's why still people love it Shaiomi India is one of the top smartphone seller in India right now number one brand because they ship it from no lowest market quite opposite to Apple they target from 5000 to 50,000 zone of smartphones bigger market bigger picture volume size is important for them premium market is important they have very different customer segments but look at that they are trying to solve problems at the same time they are making people to buy their products and the same time they are making people to boot on their products right Flipkart India is one of the top class seller Jio Indian seller has been changed when Jio came into the market yet similar companies went down there's no they are into mergers right now in our idea it's how you tackle a competitor if you look at it to customers who are not ready to pay if you look at a common line scenario in India people don't tend to buy a recharge pack a recharge pack of 150 rupees or 200 rupees it's not that easy but Jio started to make like people spend 500 rupees on internet so that's how the trend has been changed each one of them in this scenario each one of us using these products so mind base is to say it's not just you know doing achai like leaving it out there but these products have mindset of making customer obsessed with their quality and being achai looking at caring for others but how do you do this kind of build this kind of products two ways as I said it's doing achai like being achai like doing is very easy you can on the internet how do you build an achai products achai is something like you know big big faster deliver faster and big big achai is the greatest people you can find this slide on internet it's quite much of your waterfall water if you are delivering a lot of water if you are delivering may not be reducing your waterfall and achai is and looking at you know one of the achai framework is build okay so let's say I got a product which I worked something called it aggregates all the mobile applications let's say if you want to book a gap you know to go to uber and vila you can go into that application and you know either you can book go live you can do a comparison make a booking over there so that's one segment of my product other segment is I want to aggregate all the mine stones okay first month my target is to build a product any user can go and write uber and vila with a you know just one tab right so it's segment of my product to mine stones now my target is for 30 days okay I create four sprints right in four sprints I need to do a design I make a design team and I can validate whatever it be all that another three sprints or four sprints for the developers what I do is like you know four integrations uber, vila, judo and xyz applications okay four integrations in one month 15 days every something will work for five sprints and get these five integrations after one month still I have a mine stone to do but I can release it to market right I can make users to book a cab but they are only booking within the city limit that uber application and you notice it's a bidding application that's some of my problem statement people you know can take a pain go into different applications but they can only single comparison they can single time they can still book a cab I'm so on a pain point but cab may be different type service may be different types so that's a different scenario then the next mine stone in another one month I can build another market segment and integrate incrementally I can keep doing and bidding in greater product and data so this is more of an agile process five levels of agile with vision treatment vision roadmap divided into release release I created as a mine stone what I've done sprints which is a day by day again convert that sprints into stories where developers give work over media product backlog which is so if you look at my five levels write up right now mine stones then plan release mine stone my first month mine stone would be right now where integrate over all that stuff and plans for these four integrations and then I deliver then again I will repeat it right now this is what I can do back here I released okay released I get a feedback then I repeat all stuff and then I eventually go back to success this is all how you do for each sprint review test carry on launch that's what agile is but being agile is completely different anyone can build their product with agile by doing agile but being is very difficult what I've seen in my experience took end of experience what is a small team making them to understand making them to your get them on the same platform get them on the same mindset gaining your success is their success building a great team is very important anyone can build a product with agile something like you know being a manager but doing agile and being agile makes you as a leader setting that level of expectation in the team and making it positively makes you more agile so that your team goes on a positive but it always tough on enterprise because you deal with you know hundreds and thousands of employees it's always tough on challenges to make them as a transformation the enterprise is still a difficult challenge so these are the two common images you can still find on the internet so that was simply explained doing agile but being agile is a mindset where you drive the team into innovation get them relations and safety understand their relations making everything on a positive what makes you being agile as a leader right so that's how you run a company a simple more clear statement if you are building a product doing agile if that can get you 20% of advantage or you know another 200% of advantage you come from being agile it's a mindset so you do a lot of engagement you create a positive vibe you start to engage to delight your customers that's what you know whenever you get a lot of good feedback from your customers from your play stores your team gets excites more than you because they have done that particular feature that particular product so give them a right chance give them a right equal equal chances and get them on a right you know agile as a product manager typically I do with my teams if you are a start-up or if you are a student do keep your mind if you are building a team that's what you need to do one last thing to finish off this be agile be agile repeat and build a great product thank you I build that product and my team wants to pivot to some other but I need some more feeds so how do I do that with agile because once I get it I won't be able to retain the old data it will be okay let's say I have I have used case I have reminded a customer I have this data on my system but then I am building using agile so I have I now have several changes to the original data yes so that has affected my environment so far as a whole life how why would I use so you use your data on your users yeah the case yeah yeah suppose I get them that it will be the build is important if you want to build an xyz feature that xyz with three different channels yeah if you are validating right if you are validating that is making sense to your users technology is not a matter yeah but my old data base is obsolete now because it won't be working for the new system unless I build something it's essentially to support the old data see that's all privateization comes in important when you are building it okay right so what is priority one is that particular feature other features that make sense priority there's a break on the technology now you the break is the priority you should fix that technology first and make sure that you use but then by creating all my existing customers for their new system if I am being agile it should be for the last long as it should be for the last long as it should be for the last long as