 What is up everybody welcome back to the channel you guys on in this video I'm going to simply be on with one of my clients a real estate agent crushing it in Austin, Texas, been building her business forever offline traditional advertising traditional marketing now I'm teaching her how to run Facebook ads target her local area offer something of value for free, which is an actual seller guide whatever business you guys are in. Think of that one offer, whether it's a free coupon whether it's a free download, whether it's watching a free training video a webinar whatever. There has to be something of value something enticing that makes an audience want to raise their hand, click and enter their name and email. And in her case it's a seller guide so she's running Facebook ads targeting her local area, looking for people who want to sell their house. And all she's simply doing is educating them with her post and videos, and then getting them to click learn more to download her free PDF. It's that simple. So in this video I'm going to simply be walking or how to run a traffic ad to retarget previous engages, people who have watched previous videos of hers, or people who have clicked and landed on her opt in page but haven't opted in. So we're going to simply retarget some some custom audiences and I'll walk you guys through how to do that okay so hold on one second let me grab Christine. I'm just opening a new tab. Yeah, and I'm going to go to yeah there's the recent post so we post on the business page and then yeah then we come to the ads manager. And we'll just simply run that you know it's doing it's telling me I need to switch back. Yeah that's fine we're going to go to the ads manager anyway so just go to your bookmarks go to as manager, and just pull it from there. Okay awesome perfect so let's just go and click on the green one. Let's go to traffic. Oh this is where we get stuck before. Okay, so 99% of the time you're going to be doing conversions let me explain this part real quick because this is this is the most important this where everyone gets it wrong, because they choose the wrong objective. 99% of the time you're going with conversions that's to capture leads. That's that's when you're running an ad to a to a new audience, maybe it's the same local audience but it's a new ad, and you're not retargeting anyone so so conversions is when you're not retargeting traffic is when you're retargeting. Okay so any previous engagers any anyone who's watched previous videos 25% of your intro video for example, or anyone who has landed on your ad hasn't opted in that's traffic. So, as we're building up audiences now. Let's throw out a traffic ad and see if we can get any any activity so traffic and then scroll down and then go and hit that drop down at the bottom. Right there now above the continue that yeah right there go to name everything right now it's easier just to give every every every step a name. So campaign, you can name it image right image next to the four cell sign or image next to my listing or whatever like whatever is going to make help you know what ad that is right image. Yep, my sign perfect and then in parentheses put traffic. So in parentheses, I'll always you know name the actual objective that I'm running so traffic perfect. Yeah, the other ones conversion so traffic and then the ad set name, you can just name the city, like whatever city we're targeting. Actually, we're going to be retargeting so so why in the ad set just put retargeting retargeting retargeting. Yeah, you could just retargeting perfect. And then. It can be the same as the top image. It's the image. Yeah just image my sign. Okay cool and then hit continue perfect. Okay, so that's choosing the objective, giving everything a title. Now we come into this first step. This is where we go special ad category so go ahead and hit the drop down and and go with housing. Oh yeah. And then we'll scroll down. That's it. And that's it just make sure the bottom one is turned off so this over here campaign budget optimization always leave that one off. Yeah that one right there down off. Okay cool so hit next that's it. So that's it that's choosing the objective that's going with housing. And that's it that's step one so over here now what we want to do is. In the previous ads we've ran conversions and that's when you would scroll down and you would choose your conversion event. In this one, all you're going to do to scroll down and just make sure we have the right pixel. So go to scroll down. So we got the budget. Okay so so the pixels not even showing here that's fine. Perfect. Okay so now we just go in and change out that daily budget or go to go to lifetime. Hit the drop down and go to lifetime budget. And then just change that 20 bucks to 10 or 15 or whatever. Okay, but change out that number change out the date. What number am I putting in here if it's lifetime. Well, just let's let's run this for a few days let's run this for. I mean let's run it going to just said said. Just put put. Let's see I want to be at $10 a day and I want to run it for at least a week. So yeah put 70 put 70 and then we'll we'll review it in four days anyways. So, okay, yeah put 70 and then start for tomorrow so tomorrow, 6am it's always the next day. Yeah, okay. And then should I put an end date then. Yeah, it's 13 always make sure those because as you're messing around with it Facebook will always change. They'll always mess around and change the date or they'll move that 70 back to 500, like always, always double check after you click. Really. Well look, they moved it back to the 12. Yeah, I said all the way. Yeah they stretch it out. So it's like yeah you got to always double check. Okay, so it's like 13. Well 13 to the 20th. Yeah, we can just go 13 of the 20th. Oh, that's right. We're going to do seven days. Okay. Yeah. Okay, cool. And then 6am and the end time. It's everything. Okay, okay, perfect. So scroll down and then now the custom audiences so scroll down this is again traffic traffic is when we're retargeting previous audiences. So scroll up, we need to go up to the custom audience. So right there. Custom audiences. So click inside the box and then just look for your custom audiences. Click on custom audiences right there in the middle custom audiences. And so now what we'll do is we'll retarget the 25% the spring selling season. We'll retarget page visitors. And then we'll retarget intro video. Wait, where's page visitors page visitors right there seller guide page visitors only down right there. And then the intro video 25% Okay, perfect. And that's it. And then what you'll always always want to do is click on exclude. And you're going to exclude your leads. It doesn't matter if only one lead came in, you still want to exclude that that audience. So click inside the box and then just exclude your leads. Yep, I would also exclude appointments, but I don't know if you've had any appointments on this calendar so as you start to get appointments, it's your those are the two that you'll you'll always exclude leads and appointments. Okay. Always remember you you exclude those two. So retargeting is is that now when it comes down to go and go and scroll down. When it comes down to the local. I want to see here. So we're including the intro visit intro video and spring selling season update, but we're excluding any seller guide leads. Okay. Yep. So now in Gordon, the language Gordon change that to English. So languages at it. No just the languages. That's what I thought I had. Doesn't it usually bring up something. No, you have to type it in type in English. There you go. Okay, okay, so, so we'll leave everything the same and then scroll back up real quick. Let's go to the, to the actual. Actually, I'm sorry it's down. Go to the actual map. So a little lower. Where's your. Let's see. Okay. So let's just edit that one and when it comes to retargeting previous audiences, the location is all you need to put in. Normally it's not even the age it's not even the gender in housing we went special ad category. We have to hit the drop down choose housing because of your special ad category you can't change age or gender anyways. So if you're not this industry, and in someone, you know, a completely different industry, then you can change the age and gender, but when you're retargeting, you don't need to change any of that the only thing you need to need to need to include is the location. Okay, so when you're retargeting a previous audience just include the location and your fine so there's that location that we continue to hit. And that's where the majority of that audiences. This should change that whatever you whatever you did before like stay the same. I think it was that I think it was 15 miles. And that's why putting that in the title is always important, because again, these are things you want to be able to know these are things you want to be able to look at the dashboard. Right away and see, and you're going to look at it on the dashboard and just look at the title. So we know. Yeah, the very, very top. Yeah, you want to start being very specific with these titles. Because it's just a farmer 15 miles. That's it. Perfect. Okay, so we're good there. We're good there automatic go ahead and leave it there and then scroll down and that's it so that's step two. It changes in the budget changes location adding your audiences excluding your audiences. That's step two. That's it. Simple. So now hit next and we go to the last and final step. Okay, so now over here all we're going to do is just make sure see so your ad won't run on Instagram because the selected Instagram account is private connect to public account or select a Facebook page to represent your business. That's fine. This one's not going to go on Instagram anyways because of the image. The image isn't cut isn't the dimensions. It's not the right image so won't go there anyways. So, okay, you're fine so on the ad setup hit create add and just go use existing post. Yep, use existing post. Okay, perfect and then just find just hit select post right there and just find that post select post to the left. Yeah, I don't know why it has it there and you can't even click on it. Okay, so. So it's this perfect so that's the one right there. We click on that hit continue. And then all we need to do now is add that button so add the call to action button. So click on that. And just add your cart your link right there. So we're going to website URL, you can leave the learn more just put your right there for the opt in page. And that's the right for the call to action right. Yep. So we'll just grab your link over here, the opt in. Paste it in right to the very, very bottom opt in. Okay, cool. And there were two people who said that they looked at my at my ad. And so how do I know if they're actually going through the sequence. What do you mean going to the sequence going to the full. They opt, I guess they opted in right if it's on my leads page. Yeah, if it's on your leads inside a cartridge and yeah they would have opted in for sure. So can you go through the different email sequence now. Yeah, you can actually track that I'll show you how to track that. And I need more probably need to do more. Okay, 50 more, you need to do 55 more. Yeah, of course, that. Yeah, the email sequences that what that's what you should be working on every week, like you should put aside an hour a week to add more to the sequence if you got six now. Okay, well then one hour a week we're going to add six more. We have six. Okay, you that you want that thing to go on forever. But the thing about email sequences, you want the content to be evergreen. Like you want the content to be to be relevant with current, you know, times like you don't want to talk about something that's super old news, you know what I mean. Whatever the email sequences and in your business talking about selling talking about buying I mean it's evergreen so it's not anything that's outdated ever anyways so just keep that in mind you don't want to talk about a certain situation that may have happened, you know, a year ago and now this person's on email number 19, and it's irrelevant to them, you know what I mean. Right. Okay. But yeah that's something you want to continue to work on sequence. And my sequences are so much about a seller's market right now because that's what it is. Yeah, yeah. Probably not going to be evergreen, you know, I don't think I assume that at some point. You can go on with that, with that storyline for a long time. I mean, no one you got to you got to also keep in mind that no one knows more about this industry than you do like these people that are getting that are on your list. They're just average consumers they're not real estate professionals. So most don't even know what market we're in, like at all, like at all at all. Like I hardly even know what market we're in. Are we in a buyer's market a seller's mark like I hardly even know so it's like the average my mom has no clue. Right. Yeah, my mom was on your list. She'd be getting this information from you thinking that it's whatever you're telling her. Okay. So like you got to always keep in mind you know more about the stuff than everybody so. Yeah, don't worry about that part so. So you're fine here so we got that's the only part hit that drop down the red triangle let's just see if there's a different account that we can just choose, if not no big deal. Yeah just hit you select a page. Yeah, that one. Perfect. Okay, cool. So that's good. Okay, so we'll scroll down and that is it. So on a trap on a on an image ad. You can't, you can't edit that title, which is right below your image to the left of the learn more but right. Yeah I guess I guess you can't on a on a on an image post, and that's fine. That's fine that there's your company name at the bottom of it up on the top. Yeah, so now let's hit publish, and then we'll take a look at what it looks like in the newsfeed. So we'll publish it and then right when it's done publishing will hit that drop down right above the images to the to the right of more of you more variations. You see above the images here you have you more variations to the right of that yeah and then let's just take a look at it in the in the newsfeed so Facebook desktop newsfeed view on Facebook yeah Facebook desktop newsfeed. So click down and then we'll just scroll through and just see what that post looks like. This is. There we go. See look at that. That's this is what it's all about Christine is you like showing you branding the hell out of you. The agent wants to post just the freaking house like an image of a house it's like dude I've seen a million houses. You have to separate yourself you have to stand out and in your face is what makes you stand out right any any any of us. It's us. It's that personal touch. So that right there is amazing. So let's run this and then let's chat in four days let's chat in four days to review the numbers and go back to the ads manager real quick. There's going to be different numbers that we're now looking at when it comes to a traffic campaign so let's X out of this to the left not the tab, the X the left right there perfect. So now over here we'll be looking at different numbers we'll let it run first but go to click the one selected one selected one selected X out of those real quick. The one selected one selected one selected the blue. Yeah, X out X out X out. So, now when it comes to traffic. So click on the middle on the first tab campaigns. Yeah, click on that one. And then, and then go ahead and scroll to the right take that bar and move it to the right. Yeah let's do we got results we got reach we have impressions. Now check the box to the left of the blue circle, the one that the one that we're just working on the traffic, the box to the left of the blue circle, the blue circle, yeah the box, and then click on the middle, the middle tab adsets for one campaign, the ad set up yeah click on that one. So over here will we have we have cost per result, which which is what we'll be looking at the cost per result, but then also the yeah keep going to the right scroll more to the right. Oh I see. What we're going to do is we're going to let's customize this column. So right there where it says view setup to the right of it that view setup that black dot to the right of that. So click on yeah right there hit that drop down this is your, your, your columns so what we're going to do is we customized one for the seller guide campaign but let's do another one for traffic. So scroll down, and we're going to go to customize columns, customize columns, and then all we're going to do over here is we're going to we're going to take away some of the ones by default, which are to the right. We've got our own. So let's to the very very right let's take out x out of last significant edit last last significant edit attribution setting, go to and get rid of that one. Let's go with, let's scroll down. And the rest. The rest are fine I guess, I guess we'll just. We can just leave the rest. So now to the left. Let's go with click on at the very very top click on page post you have engagement and then paste post page post click on that. Okay, so, and then the this is just giving you all the different metrics that we can literally track, but we're not we don't need all of them. Maybe click on clicks to the left clicks up right there clicks. Yeah, so link clicks. Let's let's check that box link clicks. We want to know how many how many clicks that's a traffic campaign so traffic campaign is tracking tracking how many people clicked, like how many people clicked on the on on learn more to get to the landing page. And then, and then what we'll also want to do is is let's do. Let's do. Let's do the CTR just the CTR click link click through rate yeah CTR, and then scroll down. And we're going to go to cost per link cost per link click the CPC yeah cost per link click. And then, and then let's go to. Let's go to let's go to custom conversions to the left. And then let's let's click on yours right there seller guide you got total. Let's click on total to the right the box total and then and then go and click on cost check the box for cost. The total go away. Go ahead and try to click yeah there we go okay perfect. Okay, so now those are our, and then to the left, see if you could scroll down further anything else below to the left. Okay, cool. So now to the very very right, let's take those ones and drag them up. So let's get the ones we just. Yes. Let's just drag them up to the top. Perfect. And get rid of last significant edit, exit of last significant edit, exit of that one. We want to bring seller guide leads out. Yeah, let's bring that up. Okay, cool. Now to the very very. What, what, what other one did we. I thought we put some others but get rid of the quality ranking, engagement rate ranking conversion rate ranking, get rid of those ones, those three. And then it was the cost per result is that the one that we I think we I have seller guide leads cost per seller guide leads cost per we also had some others we had but they're not in here yet to the right. I think it was. We did check on like here's seller guide we click on clicks to the left clicks to the left. So we had over here we had the there we go we had results reach impressions delivery amount spent. Here's actually those are. Those are ones are already. Those are already checked. But um, we had also the CP cost per result. The cost per 1000 people are the cost per 1000 impressions do the CPM. Yeah, do the CPM. Okay, and then move that one up. Okay, cool. So, so we got the CPM the seller guide leads the cost per seller guide leads. And then we were also tracking another click click on clicks to the left. And then and then scroll, because we we also checked on link clicks right we went with link click click on click on clicks to. Yeah, you can click on that one and the CTR. Yeah, I thought we did, and then just move those ones up to the right yeah. See so now that we're running traffic it's all about the click it's all about the click it's all about the cost per click, the click through rate. So many clicks, the cost per 1000 impressions like these are now the metrics that start to matter when it comes to a traffic campaign. Knowing what it's costing per per per click. You know so objective of this campaign. What is the objective of the traffic campaign to get people to to get people to opt in that's the objective the objective doesn't change it's just the strategy so now we're, we're running traffic to retarget people who've already engaged before, versus the other one we're running conversions, just to get people to convert right away people that haven't even seen us before. And that's that's when you're going after you know an audience that that hasn't engaged and now they're just, you're running conversions to get them to opt in but if they don't opt in then when we target them with traffic. And that's what we're doing right now. So, so those are those are fine right there so go ahead and click on save as preset to the bottom left. Save as preset, and then go to give it a name, give it a name, give it, give it seller guide seller guide traffic seller guide traffic campaign seller guide traffic. Yeah, you can name it that and then click apply. Okay cool so now, now as you're viewing everything always make sure that you're in that that that that view so if you click on the drop down next to view setup. The same drop down we were in to the very very right view setup the drop down to the right of it the black dot. So click on that and then now you're okay so you're already in that so these are the two that you want to view your metrics and in the seller guide campaign or the or the traffic campaign so in this case we can look at the traffic campaign. So now if you get out of here and just move that bar. You should see your new metrics. So move that over. Let's see move it to the left. There we go. So, so we got our CPM we got our link clicks we got our seller guide leads cost per seller guide leads the C through the CTR rate the click through rate. So now these are different metrics that will be viewing in a few days. Perfect. So let's chat in four days and we'll review those metrics together. Can you just show me what where the one person or two people are on my in the communications. Yeah, for sure. So any other questions on that traffic campaign or are the outside of everything. I understand I mean I understand what we're doing, but I don't, I would need help again to do it again for sure. But yeah, I understand why we're doing it and what we're doing.