 afterwards was that storage, our customers were seeing a lot of benefits from virtualization on the server side, but they were not seeing the same kind of benefits on the storage side. So specifically storage is expensive, it's complex, and there were often applications that could not be virtualized for performance reasons, so things like databases, sometimes exchange. So what we've done is we've actually built a not general purpose storage, we've built a special appliance which is exclusively for virtualized environments. So it is, does not look like a conventional SAN or NAS device, it instead presents only virtual machines and virtual disks to the user. We also, the reason it was the right time to do this was because there's a pretty unprecedented set of technology changes that we were able to take advantage of that have really shaken up the storage industry. So Flash memory is a big one and 10 gigabit ethernet as well as powerful multi-core processors. So what we've done is we have an appliance that is a mixture of flash and SATA drives and that presents, it's about a terabyte of flash that we also make very efficient use of with de-duplication, compression and working set calculations. So it's a terabyte of flash, but it looks logically like eight and a half terabytes of flash because we're how efficiently we use the system. So the second aspect is we are VM aware. So everything is presented as virtual machines, everything as virtual disks. We snapshot on a virtual machine level. We will support replication as well out of virtual machine level. So very different from conventional storage and where the value is it's fast and it's simple and it's very familiar to a virtual machine administrator. Interesting. So okay, so you were you were everybody says you know VMware breaks storage, you were part of that problem. You caused that problem and then you popped out to solve it. Yes, so we were constrained by not being able to have control of the SAN and so we had to work at VMware with existing SANs. So essentially what we've done is we've made the network device friendly to the virtualization and we've said that's what that's the environment to which it needs to work. So what the industry has done, EMC, NetApp, you know, Dell's HP three parts that are they have worked with well first of all VMware put all these API's. Yeah, because they said we got to solve this problem. Yeah, I mean you walk around the VM world to even two years ago, talk to customers like storage such a nightmare. Yeah. So VMware obviously put some resources on that put out some API's and then it was up to the storage vendors to do some engineering work. Yeah, integrate. So they've spent a lot of resource, you know, doing that. Yeah. If I understand it correctly, you haven't had to do that because yeah, it's your architecture. Yeah, we basically we will support VAI, the VMware array API for ray integration. But we've had a substantially easier job of integrating within the virtual environment. So what VMware has has done is really say make the legacy storage somewhat friendly to a virtual environment. We've said it really has to be easy, easy, easy. And just building some something on top of existing storage is going to be somewhat better. But it's going to be it's ultimately just a patch to a very broken system. Bolt on, I believe is the word that you're searching for. Our Franken storage. Right. So let's talk about that a little bit because that was that was sort of you just answered really I guess my next question, which was aren't these quote unquote traditional array vendors, which is interesting to throw a three par into a traditional array vendor because they've been disrupting yeah, legacy array vendors for a while now. And they're they're all out still thriving, it looks like. But but my question is and I want to just follow up is, is don't they essentially close the gap on your fundamental advantage? And you're saying no. And I'm going to ask again, exactly why is that I know the bolt on. Okay, but but can you be more specific? What advantages are you going to bring that they're never going to be able to touch? So I think there's actually two levels of advantage that that we're going to bring. The first is that we're we're actually we're built on a new set of technologies, right? So we're built on Flash and SATA. And our file system is designed to be optimized. Or let me actually compare with the traditional file system. So we're a NAS device. And a NAS device is designed to be able to deal with hundreds of thousands or millions of files. It's designed to be able to deal with small files and large files. And in doing that, you end up compromising, you know, at various design trade trade offs. So if you compare that environment with a virtual machine environment, it's actually a fairly small number of large files. It is actually relatively infrequent access to metadata. And it's also an environment where the just the workload is is very different from a traditional NAS device. So if you're if you're building a system that is general purpose, you're going to come up with a different file system design, and it's going to be both different in the internals. It's also going to be different from a user experience perspective. So let me give you an analogy. So Microsoft's approach to mobile devices was to bring Windows to the, you know, the phone. And we've seen how successful that was. And so our approach, again, using the analogy is much more, you know, like the most popular iPhone device. And so from the ground up designed from that and for that environment, it's hard for observers to argue with that analogy, frankly. And there are hundreds others that are in your favor. Having said that, again, we watch companies like Compellant and 3par and left hand and Equalogic and, you know, disrupting that traditional storage. And of course, what happens is the big whales by the little minnows and why it goes on. And that would actually probably be a great thing for you if you had what happened to 3par and Compellant. That's that's not our that's not our goal. No, I know, you can't be here. You wouldn't succeed. Who can predict, right? So, but when you, when you look at that lineup, sure, that you have got, you've got a lot of really good stuff in there. You got all the bells and whistles. Sure. You've engineered this thing to be state of the art from the ground up virtualization friendly. So sure, this is a great affinity there. I wonder, Karen, if you could just take us through, give us, let's talk about the company. Yeah. When were you founded? I founded in 2008. 2008. Yeah. You're the founder and CEO. Is that right? Yeah, I found a co founder. Yeah, so we are the co founders. So I have one other co founder. He's a Mark Gritter, who is, he was in the PhD program at Stanford was on a startup that was acquired by, by song called Kalia. And so he's a systems guy. Okay, so and, and funding? We have our investments are from any a who is in data domain. They were in Zen source as well. Yeah, we know any a well, yeah, friends of the cube and lights, light speed was the other. Excellent. Okay. And where are you with headcount? We are we're 50 people 50 people. Yeah, 50 people were in Europe already. We're with four people in Europe. And we're we're also selling in Japan as well. And your shipping, obviously, when did you when was first first year? Yeah, we started shipping in April. And so we, you know, we've had, you know, we're in production at quite a few sites already. So it's actually significantly faster adoption than we saw on the server side at VMware. I don't know if you've met with any of the Wikibon guys or SiliconANGLE people. But if you did, they probably told you this, but I'll tell the audience anyway, we did a study in a survey of our community, user community, and we asked them, who's your primary storage vendor, and who's got the best storage for VMware? And, you know, of course, you got a lot of EMC, a lot of NetApp, you know, I got some plenty of three par in there, and, you know, some some ecological others, a little touchy. Tintry came up, right? He's talking about, you know, two, two and a half year old company. Yeah, you do a server like that. I've been doing surveys my whole life. You would never see a tiny little company like yours with 50 employees that's really just come out of stealth, essentially, showing up on a survey like that. So that really impressed us. We got very excited. I mean, it was a small slice of the big pie, but it said to us that there's a lot of promise there that people are taking notice already. So congratulations on getting the company off the ground, solving the problem or starting to solve the problem that you created. Well done. Thank you very much. We'll be watching. So thanks very much for coming on the queue. Thanks very much, Dave.