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Invest In Canada - Department of Foreign Affairs and International Trade

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Published on Sep 19, 2013

How to sell Canada in 60-seconds.

To encourage foreign investors to Invest In Canada, we appealed to their basic sense of values. How they valued, first and foremost, the potential of their company's success in Canada. How they valued life for their family in Canada and how they valued play in Canada. All of these integral values were incorporated into a vibrant, 3-Dimensional, perpetually moving, graphical world that positioned Canada at the top of the list for any foreign investor. This captivating, 1-minute video was purposely designed to effectively communicate Canada's investment attractiveness with or without the sound on, as it is shown in various venues around the world.

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