 We felt there was no, we needed to create a level playing platform where you could meet folks that you could talk to interact from the industry and really learn from the experts. Not just get a Google Jam, right? If I get Google, if I Google I really get almost anything. I can go get a talk, go get tutorials, so on so forth. But the special thing is that only people can do it. Only by hearing from them or talking to them or attracting them. And this is the place we said, you know what, let's do this. Even if consistency beats glamour, do this month after month. You will know who are the real guys. You will know the guys from architecture. You will know the best design and the typography. You will know the guys in UX. You will know various fields. You will actually open up and say what design is. And not just click to your Jake Berry HTML, some stupid shit later. Right? That's not just design. I mean, the world is not confined to only that. It's a very, very school, this one. So you wanted to move away, break away from that. You wanted participation as the key. And that's why every design day has a jam in the end. You have to participate. And we also believe having fun is important. It's not a boring week of that. You don't look forward to work, right? It shouldn't be compulsory. It's not like over a Saturday night. It should be fun. You should create on all of that. Lastly, we believe India needs design years. Very, very few design years doesn't work. Not that we can't produce many. Just that, you know, we haven't taken the step to come forward and create. Let's prove this. So these are the reasons why we do that. Right now, how we believe it is going to help. We need inspiration. So there are going to be design stories and design demos, which inspire you, right? Which are related to design. Then we need skill. You know, how did these designers or people get there? So that's why it's a case study. And then you have to build that skill, practice it, using a jam or a redesign or whatever it is. So these are the three areas that we think we should start with. That's why all design days are structured like this. The first part is inspiration. The second part is a skill building activity or a talk. And the third part is a participatory. Which are groups of people. What can you do? Volunteer to do an activity. Like Vivek came up. He took the initiative. That's why we're doing the typography event today. Participate. Really, rip apart the speakers. You have the right to do that. I did to make it better and not bigger. It's a huge difference, right? That's it folks. Thank you for listening. We will move on to our first speaker, Vivek. And he will tell you a bit about himself before moving on to his slides.