Excerpts from a keynote address at Stanford University by David Gottfried, founder and first staff president of the U.S. Green Building Council (USGBC), the leading green building organization in the world. In this segment, Gottfried talks about how green principles are being linked to the bottom line. He discusses how sustainability is positively affecting the building industry and real estate investment, with the potential for greening on a major scale.
Gottfried has more than two decades of multidisciplinary experience as a real estate developer, construction manager, and sustainable development management consultant. As the President of Regenerative Ventures, he has consulted for both government and business. Public sector clients have included the State of California, the cities of San Diego and Santa Monica, and the U.S. Navy. Business clients have included Starbucks, Williams-Sonoma, DreamWorks, Genentech, San Diego Gas & Electric, Yahoo, Johnson Controls, and Skidmore, Owings & Merrill Architects.