 I joke that, you know, maybe we all need better hobbies, you know, like I wish I liked building things or painting or whatever it might be, but what sometimes to some people looks like a distraction is actually real work that exercises the creativity where I feel like in our industry, we're not necessarily always allowed to be creative in a lot of ways. Creativity in some ways is more from a technical standpoint than it is from this, but hopefully the more we do things like this, the storytelling and content creation and the rest of it becomes normal within our industry. Because actually if you think about it, in my opinion, if we want to attract talent, and we want to even probably get deeper with certain customers, whether it's top of funnel discovery, or different ways to consume. Like I love the fact that you all take TikTok clips, which I think people under appreciate the level of training and exposure that happens there. That's creative. And then you bring it over. It's another way to touch and to create opportunity that, frankly, I think a lot of industries outside of ours are doing regularly. So I think it's wonderful that you all do this. Anybody that creates rights, whatever I want to participate and help and build relationships with. Yeah, I think that's what it's all about, right, is building the relationships because I have countless people now that reach out to me for anything, a t-shirt, but also like I'm having a hard time finding this information about a product, or do you know somebody that can help me with something? And that's it. Like that's the crux of all of this, right? How can we be a hub to help? Think of the evolution though, like of our go-to-market strategies, like as an industry, right? We relied heavily on the channel, which we still do and still should and will always. And frankly, marketing departments and folks like ourselves, where we made cut sheets and white papers and then maybe, maybe when it got nuts, we did a website and even did in-app instructions and things like that, right? And we went to conferences and we put the booths together and the rest of stuff, but this idea of creating content that, of building relationships, and I agree with you. Like that's part of the reason why like I want to do the documentary. It's content marketing. It builds different relationships, different levels of trust. People feel like they know you. They come up to you and they ask questions like people know my wife and like that. I'm like, okay, interesting. But it's because you put them out there and to do that, but it builds a relationship. And frankly, I think it's going to be more of the norm of how this actually gets done. What will be funny though is to look back and we'll see the beginnings of like what you all are doing. You age as you do this too. So when you go and you look back at it, you're like, man, my hair was terrible. Or like the backdrops and like the things that you do and the rest of it, but I don't know. There's something appealing about it. And I think it's more companies need to be doing what you all are doing. You're building a brand, frankly. And it's a different way to touch that I think is very approachable. Well, that's exactly what we were going for late. Yeah, good. That's because you sent me the prenotes and