 What does radio mean to you? Well for me personally I've been in this business just since five years. So I'm pretty young but it's a very interesting market because Radio and in general speaking of this kind of communication means allows not just to communicate which will be something I have to say but they Allow to you know build community for people. It's a way to Participate and to feel involved also because of these social networks that we have nowadays Radio is a way to use them in a positive way, which sometimes It's not so easy to say and to do