 What is up everybody welcome back to the channel you guys in today's video I'm going to simply and I wasn't even planning on cutting this video today at all but I was going through my newsfeed here a second ago and I'm like bam. There's a post I need to talk about. So this real this this this video is for real estate agents that are that are out there posting open houses posting your listings and just doing phenomenal jobs with content. This video is for you guys I'm going to kind of just just show you how to clean it up a little bit and how the flow should go to capture leads and to get appointments. So this video is for those of you that are that are not capturing leads, and I'm going to show you kind of an example of posts that do not really capture leads. And again I'm going to show you how to how to kind of fix it. Okay, so if you're new, stay subscribed. Follow me here on Facebook. Follow me on YouTube because I'm going to keep putting out more videos on social media marketing and Facebook advertising for real estate agents. Okay, so, so here's what I wanted to show you. And this is again just what what came into my newsfeed a few seconds ago and I'm like dude let me just talk about this real quick let me just kind of let me help out Stephanie. Shout out to Stephanie one of my Facebook friends over here, shout out to Stephanie hustling doing her damn thing, right posting her listings and really really crushing it. But here's kind of how you want to crush it online. Okay, Stephanie. And into again all of you realtors that are posting listings like this, and and links like this right so today's video is really all about the back end, the link. When people click. Where are you taking them right that's the million dollar question when people click where are you taking them. So, so in here you guys the text right just just breaking down the text. This Mariners Cove home is looking for you home is being home home is being offered turnkey yes the golf court the golf cart to for 250 right Mariners Cove is a widely popular 55 plus okay cool want to take a speak want want to take a peak contact me today. Okay, so here's the problem with organic posting you guys. Here's the problem with organic posting Stephanie is a friend of mine on Facebook over here. I'm in California. She is in Fort Myers. Okay, so she's in Florida. I'm in California. Now maybe maybe her whole strategy is to attract people who are relocating. Okay, that that that's that's one strategy I guess to capture people that are relocating so if you guys are. If that is your your marketing strategy and you guys are taking clients from wherever the hell they're coming from across the country, then cool that that's an actual marketing strategy. And so that type of a person would be posting all the time on every platform Facebook LinkedIn Instagram Pinterest freaking tick tock every platform you're posting every day because your whole objective is to capture the attention of anyone and everyone. Right. That's what happens organically so as we felt as we scale up our friend count. Stephanie said 1000 friends as she takes that 1000 will shit once she passed 300. Those were already people that she didn't know so from 300 to 1000 I'm willing to bet those 700 people are people just like me. Who are friends with Stephanie, but are nowhere in the market. We don't know her. We don't even live in the state that I'm willing to bet that's that's 700 of the 1000 as she goes from 1000 to 2000 to 3000 to 4000 friends on Facebook. These people are not going to be nowhere in the area they're going to be people just like me who are across the country that are just simply requesting random people to become friends with. So if that is your market you guys randoms people that live across the country that are nowhere interested at all you got a few thousand people following you on Instagram. You got a few thousand people following you on tiktok you got a few thousand people connected with you on LinkedIn you got a few thousand friends over here on Facebook and every single one of them you guys. Well, let's just let's just call it 99% 99% of any friend list. These are people who don't live in the area and are not in your market whatsoever. So when you're posting organically like this. It's like I'm seeing it in I'm seeing it in the newsfeed, and it doesn't resonate with me. One Iota, and I'm willing to bet it doesn't resonate with the 700 plus that are also in my category of living across the country. We don't know Stephanie, we're nowhere in the market we're just random friends. Right and again this is this applies to any platform. It's all the same. So that's why I'm not really an organic guy like I'd rather just run an ad. Like so so in this case again, the text, what you want to be doing here is rather than rather than contact me today and click the link below okay so that so the link is there for sure right but but but rather than. So let me just let me rephrase that you can get away with putting contact me and and because she put the word click the link that's the game changer that's the game changer. But as I click the link, here's what's going on and here's what, here's what literally 99%. And I don't mean to keep using that big number but that that is what it is you guys I have 5000 friends over here on Facebook, and every single one of them as an agent. So, so I've been seeing this for years 99.9% of rotors when they're marketing their open houses and listings. I'm clicking on the link, and they're bringing me to the mls link. They're bringing me to this page, right, where it has all the information on the property which would which you would think is a good thing. Right, you're giving up all this information on the property, but nowhere on here is there a form for me to fill out nowhere on here is there a form for me to put my name and email. Right, am I missing it. There's nothing here, but but even if there was a little form over here to the right, because that's what I also see I'll click and then there'll be like a little form over here tucked in under here on the right hand side. But but but after given up all this information. It's like man, why why do I need to opt in anymore. Right, I'll just automatically think okay well that's not the property for me and I'll move on. But but had you have taken them to a simple landing page where they can at least opt in. Right, maybe the property is not for them at all but hey that's someone that opted in you just captured a lead, sending them to a page like this. So if you're sending them to an MLS link or if you're sending them to a to your fancy website called well KW your real T1 fancy website. That's not the answer either. So if you guys so again not just Stephanie she's not the only one guilty it's everyone like let me let me take you to a group that I have. This is this is a private group that I have just 4500 real estate agents in this in this group right here and everyone post their listings and open houses. Right so right here 2.34 acres shout to Derricka right here she's going down there's the text there's the text there's the text but there's nowhere to capture the lead. Right there's nowhere there's nowhere there's no link. Right so so all we're waiting on here is for people to comment. Maybe someone might my direct messenger but when you're just posting you guys randomly organically. Again it's being seen by people that are nowhere in your audience like at all at all. Okay so that's that let me go down to a to an actual page where I can find a link. So here's a listing. Here's all the text. Here's all the text. There is no link. Actually she has for more information. Look okay cool perfect example right here. I click on the link. She's taking me to her full blown website. Right so this is what this is what so if you guys do have a link. And I click on it this is where 99.9% of you guys are taking us to a full blown website to your actual broker your brokerage website right. The problem with that may many many problems here. Is that again it's too informative. So just like the other one she gave up all this information before she ever asked for mine. Right to informative over here this website to informative all of a sudden right if she was running. Right if she was running ads shout to the night or yeah let me let me is how you pronounce it. Shout to her but this is not the page to advertise because it's just too informative and there's too much the contact form is way down here. It wasn't even the first thing that we saw at all. Right there's just too much going on my listing search about me. That's problem number one problem number one about these fancy websites is that is there's too much information it's too informative. There's too many distractions before you know it people are clicking on resources they're going to farm ranch they're looking over here under open houses and then you're gone. So that's problem number one you cannot take them to a full blown website anymore not in 2023 and beyond if you're trying to post organically or even if you're running ads on social media. If you're trying to build your business on social media. It's not these fancy websites anymore. Okay. None of the fancy websites but then again again that's problem number one it's it's it's the fancy website. Problem number two is the fact that again I don't mean to keep using 99% but it's damn near 99.9. 99.99% of the time when I click on these links and I could show you a million of you guys I can keep scrolling scrolling scrolling in fact you guys can all come to this group right here the social real estate agent. And just look at all these look I'll click on another one as I click on this listing. She's bringing me to a full blown website a full blown website where it okay so again that's problem number one full blown website. Too much stuff going on all these distractions before you know it I'm following her on LinkedIn. She just paid let's say for example that was an ad. She just paid to give me to click come over to the page and follow her now on LinkedIn. It's like dude I didn't pay for that right we don't want that we need them to freaking opt in I need a lead I don't need them following me on Twitter. Right I don't I don't need any of that so all this information up here you guys this what you get with a fancy website you guys don't need fancy websites you need a freaking landing page you need one page a web page. Right so so problem number one again you guys too informative problem number two problem number two is that when you're now posting links. You want to make sure that the link is is owned by you not by pack realty which is her broker right so you don't want the David dot exp realty.com. I don't want to be promoting that link anywhere like at all because now where we're at now with with the digital era that we're in you guys. This is our our our our our damn near fingerprint like this is our fingerprint the link our domain our domain we are building an audience around our domain around our link. And on the back end here's what's going on with pack realty they're the ones because that's their domain they're the ones that have now the ability to put the Facebook pixel on the page. So as as Nydia goes out there and works her ass off and promotes her listings and she's just fired up about marketing and business and she wants to post her links everywhere. Problem number two that I've seen 99% of the time is that it's the brokers Facebook pixel that is tracking all the activity. It's the brokers domain that is tracking all the activity. So here's what could happen I doubt they do it the brokers but here's what easily can be done. Let's say I was pack I'm David pack right I'm David pack this is my company pack home realty and I got 50 agents on my team right I got 50 on my team. Nydia is one of them as I give my my this this cookie cutter replicated website which is what all you guys have is a cookie cutter replicated website from KW from cold well they're all the same all agents have the same freakin website. As I go out there and give all 50 their own little website yes they could put their name up here in the front yes yes yes but it's my domain it's my domain. As I give my website to all of you guys and you guys bust your balls to go promote it on social media off fired up because you got a pretty little website. What I could do on the back end is again I have my Facebook pixel on everyone's page and I have my link registered with Facebook to capture the data. So what I could do is I could turn around start leveraging the data that all of my 50 agents are bringing in from their websites and I can categorize that in my Facebook account and run ads to all those all those audiences. So as I click and come over to Nydia's page her broker can turn around and show me an ad compete completely cut out Nydia Nydia. Now I doubt they would do that they're not going to I don't think they will do that but they can it's easy that's what Facebook is all about the pick is on the pixel and the data that's coming in from the visit from the fact that someone visit on the page. So yes the fact that I landed here I am in their custom audience. So all they would do is turn around and show me another listing and completely cut out the agent. That's what's going on when you guys are promoting your websites like you you got to go to a landing page like you got to go get your own software. Most of them run about 100 bucks a month. The one I recommend 100 bucks a month I'll put a link right below for a 14 day trial. But but here's the difference here's the difference here's the difference. So rather than taking them to a click right a page that shows all of this crap going on right rather than doing all of that. Here's how it should look here's the flow here's the flow. So if I go from this ad right here this link. I would be sending them to a simple landing page like this basic page there is nothing going on at the top. There's no meet the team contact us directions to the office 15 other listings are there's none of that crap. You guys it's freaking one page one blue button. That's it. This is your basic web page. This is your basic landing page. And again these landing page software companies most of them are about 100 bucks a month. But if you're going to go out there and continue to build your business on social media. It's a wise investment. It's a wise investment whether you guys are putting out organic post or you're actually running ads. You need to be driving the click to a landing page. So let me show you the whole entire flow and then we'll end it here. As I click I would come straight to this one page right few bullet points on the property. There's the one button as that person opts in name email phone number right as they opt in send me the details. Instantly an email is shot out right and then they land on the second page here is what I call the money page. This is the thank you page. This is your second page. This is where the money money is at as they land here you guys. There's four bullet points that we would hit on in this simple one minute video. So jot this down or just make note number one. Thank you. Thank you. Thank you. Thank you. Thank you for inquiring on my beautiful listing listed at located at 123 division Avenue. My name is David. I'm the listing agent of this beautiful property. Let me tell you a little bit more about it. So number one I'm thanking them. Number two I'm introducing myself. Number three I'm saying check your email because I just emailed you all the details. So rather than give me a list of everything right here on this page for free you guys. No like let me opt in. I got to opt in. See now now log in to get full access. See so now you got to log in with Facebook. So this is so okay perfect. So this might be the page that you're looking for. They don't give you too much access into you actually opt in. So that that's actually a good thing right there. That was a good thing. But the majority of you guys let's click on this next one. Look full blown website full blown website. So rather than doing all that you guys all of this information right here the description. That's what I'm saying in the video. So as as they just opted in they landed here. I'm telling them in the video check your email. I just sent you all the details and that's what you want them to do you guys. You want them to check your email and you want them to continue to check your emails. So number one. Thank you. Number two I'm introducing myself. Number three I'm saying check your email because I just sent you all the details. And then number four in this simple one minute video. I'm saying something like hey guys and by the way this property is not going to last. I have five families coming by tonight. Everyone wants to see this property. Homes on the market are freaking moving. You're going to need to schedule your showing now. So click the button below. It'll take you straight to my calendar where you could schedule your private showing. And that's it you guys. That is it. I took them straight from the post to them clicking to my one pager where they're opting in landing on my second page where they're seeing me on video which is the magic. Right. You guys are here seeing me on video. This is the magic. Right. So as they land here boom for bullet points and then bam I'm going for that call. And that is it you guys that is the flow. You got to be taking people to a landing page and also also I'll end it here. You guys got to be running ads man. You guys got to be running ads like you guys got to be targeting your local area. Stop splatting content all over social media thinking that it's resonating with people. No it's not. Okay your cousins follow you in their face Facebook friends with you your uncle your aunt your in-laws your husband. Okay cool your core people that you know I get it. But when you're scaling this friend count up you guys. I got 5000 agents over here. None of you guys live in San Diego. As we scale up our friend count on all these platforms as I mentioned no one lives in your area. So as you're posting there's a reason why there's no engagement. And even in this group of 4500 people they this person posted it April 7th today is April 20th. Shout out to all you for 20 years out there. But this was posted on the 7th in a group in a group of 4500 people. And because I'm the admin I get to see I get to view the insights. It reached 11. It reached 11. So those of you that are posting in groups thinking that oh this group has thousands of people I'm going to freakin go and spam the hell of it out of it. And try to get some leads out of it. No dude like that's not the way organic posting. And this primarily is for those of you that are building a local business again if you're trying to farm a few zip codes if you're if you're promoting a listing that's in your area. An open house that's in your area. It's like dude run and add none of these friends are in that area and none of these friends care. Right. How many of you keep it real how many of you right now would care if I showed you an open house right now in San Diego. You guys are all across the country. Like you don't care about my open house like coming up this weekend you ain't coming. Right. That's what's going on you guys as you scallop your friend count on on all these platforms. None of these people are in the area and none of these people care you got to run ads you got to run ads. So so if this is making sense to any of you guys I'd love to help you reach out to me. I teach real estate agents how to run Facebook ads and I teach them how to put together these simple landing pages. I'll include a 14 day trial a 14 day trial to the to the landing page that I've been recommending since 2018. It's the landing pages your email otter responder and your online calendar. It's those three tools. It's the same hundred bucks a month for everybody. But what this software comes with when people get get involved with me and I start coaching them it comes with me. So I have all these templates already done for you. I have a if you're not promoting a listing. Okay. Then then then we would be promoting a seller guide. Right. Simple one page or shout out to my client Oscar my buddy Oscar freaking kicking ass in in in the in the Ohio area. Let me let me share this again. Shout out to my buddy Oscar right kicking ass. But when we're not running ads on a listing or an open house we're running ads on a seller guide targeting homeowners. Targeting people that live in our backyard. Right. Educating them on what it takes to sell and then giving them a free seller guide. That's the bait. So you have to have an ethical bribe. You have to have a buyer's guide or a seller guide to get people to click and want to download it. Right. And it's the same flow with this one. Same one pager. Same one pager click here to download your free copy as that person opts in. They land on your second page where it's number one. Thank you. Number two. Introduce yourself. Check your email because I just sent over your PDF your free seller guide. You're going to love it. Check your email right away. And then number four. I'm going for the call and that's it you guys. So get your hands on some software. Some landing pages is where we're at in 2023 and beyond. No more websites. Reach out to me. I'd love to help you. I'd love to help you. I've all these funnels already done the seller guide one the listing one. Activate a fortune date trial. There's a link right here right below. Activate a fortune date trial and I will give you these funnels for free. The open house one. The, the, um, yeah, this open house one. Here's another open house one. Super, super basic, super simple and clean. That's all it takes you guys to capture that open house lead. They land on the second page. It'd be you on video. Hidden the same four bullet points. So activate a fortune date trial or just reach out to me guys. I want to teach how to run these ads, how to target your local area and how to capture more leads. Then you can even think that's possible. Okay, you guys. So stay connected. Stay connected. Activate a fortune date trial and I'll see you on my next video over now.