 I guarantee there's not going to be a study. It's going to come out. That's going to make me go, oh my God, everything I thought to be true, it's not going to happen. We'll see little things here and there. And usually what happens, and this is not being arrogant. Again, this is just because of our experience. Usually what happens is studies come out and confirm kind of what we've been communicating that we didn't have studies to support. I'll give you guys an example. A study just came out. And actually, Lane, good friend of mine, Lane Norton, a lot of you may know who he is, is actually doing a deep dive into the study. So a study comes out that shows that artificial sweeteners may have an effect or impair glucose metabolism in the body through affecting the microbiome of the gut or the body. In other words, something you've been saying on the podcast for a very long time. And what I've been saying is this. Again, big rocks. If taking artificial sweeteners is the only way you can cut your calories down, so now you're at a deficit, the benefits probably greater than the potential detriment. Although that's never been my strategy. I've never seen it be successful with anybody except for the competitors. Only people I've ever seen it successful with. Yeah, who track every single whatever and you don't want to live that way, right? But what have we always said? There is an effect, even if the effect is just to perceive. It's not innocuous. Yes, even if the effect is just perceived sweetness. That's an effect on the body. And that means that there's going to be other effects that we don't know about, even if it's just behavioral. Anyway, this study comes out that shows there may be an effect on insulin sensitivity or glucose metabolism. And it's gonna kind of support what we've been saying, which is it's not innocuous. There's, if there wasn't an effect, nobody would use artificial sweeteners. And people say, what do you mean, what effect? Well, you taste it, you perceive it. That's an effect. Does that affect your behaviors? Of course it does. Otherwise you wouldn't take it in the first place. Nonetheless, I'm not gonna dive deep into it because Lane's super honest, got tons of integrity and what he does very well better than anybody is he takes a study and I know what he's doing right now is he's literally writing probably a 20 page essay on the whole thing. Line for line. Yeah, so when he gets that out, I'm sure he'll talk about it and then I'll get on the phone with him and he'll break it down for me. And he's a scientist, so. Did you guys talk much about it already? Or was it just... Oh yeah, so anytime I see a study in a space that I know he's very, very versed in, I'll send it to him and he's usually, he's really good, he's really honest. He'll say, oh, this is actually a good study or he'll say he'll break it down. I know that sucks because whatever. For example, that study that had come out that showed that there was like a 90% conflict of interest with the governing body that determines our dietary guidelines. And he said, yeah, I know that sucks. And he says, but I don't know how else. No one else is gonna fund it. Yeah, he goes, because he got funded. Remember, he studied leucine. That was his big thesis when he was in college. And he said, I wasn't gonna go to the freaking wheat industry to get funding for leucine. I had to go to the beef industry and the dairy industry. So people may say, oh, you're influenced by beef and dairy. But he's like, where else am I gonna get the money? That's where I got the money, yeah. Yeah, so he's very honest about that kind of stuff. So I'll let everybody know what he says about that particular. But again, I stand by what I said. At the very least, there's behavioral impacts from artificial sweeteners, which is why studies show unless they're controlling every damn calorie, average person, if they just switch out their artificial sweeteners, their normal sweeteners for artificial sweeteners, they don't lose weight because their behaviors change to make up the calories. This is what ends up happening. It's crazy though that how much we've been talking about that for so long now that we can't get just a little bit of trust on that. Like just because there's not a study for it, when you collectively think of how many total people. Yeah, why aren't people losing weight? Artificial sweeteners have been around for a long time. I mean, each one of us individually have trained a lot of people and combined it's like, and the only group that I saw value with the diet sodas and the artificial sweeteners is the competitors. Because they track everything. Yeah, because everything is being tracked and otherwise. You can't measure everything. Yeah, otherwise what ends up happening, you end up eating more calories somewhere else. And I even catch this as my own behavior and I have an ex-competitor and I know that. It's that, and I remember what I was talking about, I talked about it on the show. I remember you shared it. There's this kind of interesting phenomenon that happens that for myself, when I have a soda, a regular soda, that I know has 180 or 220 calories in it, I know that I'm getting calories, therefore I'm less likely to have a second or a third with that because I'm already like going, oh, okay, I've already had, I've had that. That was one treat for me. Versus if I'm having Diet Coke, it's like, oh, it's zero, oh, oh. Next thing you know, it goes from one to two to three to four, like you're drinking so many of them. And then what I notice is it spikes my appetite in other things, then I want other things to eat. And so then I end up eating those calories. The calories, the 180 calories I saved on the soda, I end up consuming in other foods, you know, or in my meals.