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Published on May 5, 2017
The new age of digital marketing has created impact on the industries. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain.
Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by talking thoroughly about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you would not like to miss out.
So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spent 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online.
What’s more important to note is how consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy!
All this means, as a Digital Marketer, you need to know who and where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app.
Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire!
upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.