 Oh, look at this. We have Milan. How you doing, Milan? Excellent. How are you doing, Rich? I'm doing fantastic. Thank you for joining us. Thank you kindly for having me. Really excited to be here. I'm excited to have you on the show. We're already live. We've got 60 people watching. They're very excited to learn about Christina Lake cannabis and speak to the director of sales and marketing. And man, what a ride it's been for Christina Lake cannabis. And the funny part is nobody even knows yet. Like you guys are still undiscovered, like just getting started. I'm loving that we're doing this while you're getting discovered, while you're becoming more mainstream, while people are learning about your story. But what people don't understand is that for our community, when we found Christina Lake, it was at 46 cents. This is already up a hundred percent. Absolutely. So what would you say is your competitive advantage? You know, the cannabis sector is definitely exploding sector right now. We see Tilray exploding, Afri exploding in the United States. IIPR, Scott's Miracle Grow, GW Pharma just recently exploded. A lot bigger companies, Truleave, GR, Grow Generation Corp, Planet 13, like deal after deal after deal, have done extremely well specifically in the United States. Only a few companies have done well in Canada. You guys have been one of those that's come out of the gates and done well really, really quickly. What is your competitive advantage? What makes you guys different? You know, Rich, we've got a very unique, I almost would say a romantic story. I think Christina Lake being kind of a remote, very small populated area, located in a very picturesque kind of unique setting. It's about 500 meters from the U.S. border. So, I mean, I'll kind of give you an all around backstory on kind of what makes us unique. And then I'll go into the competitive advantage. So we are located in a very, very special place that's protected by the mountains. So we're very much protected from any sort of intense rain. The area is basically, as far as geographically, it's basically a semi desert. So we've got a very tropical climate. I mean, at the height of the summer, we reached 43, 44 degrees Celsius. I mean, the, you know, the plants are getting tremendous amount of sun. The soil is very healthy. Again, one of the, and if you don't mind, I'll get a little bit more technical, but one of the things that a lot of people fear about outdoor producers such as us is that, you know, perhaps years or decades before there could have been farming lands and there could have been some leftover pesticides, heavy metals from, from tomatoes, potatoes, and, and, you know, not to point anything out, but this, this is often an issue in Alberta, Saskatchewan, and some of the very heavy farming regions. So we are very lucky that the spot that we have, we actually have no neighbors and we certainly don't have any, any farming lands around. So our soil is absolutely pristine. You know, that there's no pesticides, no heavy metals and we go to great lengths to test everything. So we've done full soil analysis and I should also actually highlight that despite the fact that our soil is very healthy and it's a very much an untouched area, we actually ended up buying, buying third party professional soil as in customized for us as far as the pH vitamins, mineral content. So, and actually on top of it, Rich, I should also highlight that we, we ended up planting into individual pots. So we're kind of one of these very unique outdoor locations where we get a lot of sun. We're quite protected from, from the unwanted elements. It's, it's not a next farming region. So, so, so we don't have any contaminants. And we also went to great lengths to, to kind of plant individual pots. So that way we have full control. We've got a fairly, fairly sophisticated distribution system for nutrients and water. So we have full, full control over, over every single plant. We also have drone systems that kind of, kind of can monitor any sort of temperature and, and, and any kind of unwanted elements. So, so we've got a very sophisticated outdoor location and, and, and our grow operation. Further to that, I should also say that, you know, for the future now with kind of the Democratic government in the Democrat government in the U.S. We have 100 meters from the border. So, so down the road, there's also the potential of, of very close collaboration with our neighbors, which of course at this point is, is irrelevant. But I do want to highlight that there is some, you know, there's great future should our neighbors federally legalize, which I think there's also you can agree there's a lot of speculation about this. I think that's another element that doesn't, doesn't necessarily get highlighted as, as frequently. And now getting to the nitty gritty as to what's actually our competitive advantage rich. So we have a very, very low cost of input fee. Certainly don't want to be comparing to anybody else but without giving you the straight goods and I'm quite aware of, of what it costs other producers, we are absolutely growing at a fraction of them. So, so if you really look at the economics of the cannabis industry, whether whether wholesale or retail focus, really pricing quality is really what dictates how you can go to market and how you can win. And we are set up for success in the sense that we are starting with very, very low cost of input feed and I think I know that you had quite an extensive conversation with Joel Doomerask our CEO but if you don't mind I'll repeat some of the things. You know, a really tremendous thing that happened to us and we're incredibly excited about is that all of our strategic planning was was done on, you know, we were expecting to get 15,000 kilos rich, we ended up pulling in 32 and a half thousand. So, so if you look at our cost planning, we effectively basically cut that in half just just by pulling in so much and I mean, we had a truly bumper crop but again this is a testament to, to why I spent so much time explaining you the valley and the protected area from from one of the unwanted elements because it truly is an amazing spot. So, so, you know, we have very, very low cost of input as a result of input of as a result of all these things that I just highlighted. And so I would say that that would be probably the number one competitive advantages. Second, we've got a very lean and mean team and what I mean by that is, is I think as you're seeing and you kind of noted on on so much consolidation in the industry. I think rich, we can all agree that this is a result of perhaps undisciplined maybe a little bit too proactive of a growth where I think companies were building out, you know, hoping for for a much larger market. And I think, you know, due to some of the regulatory hurdles of maybe slower rollout in Ontario slow rollout and some of the other provinces, I think, I think that was a bet that just simply didn't really work out now with us. Well, I'm saying that lean and mean is because we're very, very tactical and cautious in our growth and our expansion. So I think instead of trying to grow too big too quickly, we're actually very tactical in our execution. So I would say again, I highlighted, I highlight this as a competitive advantage because I think you can agree that when you're smaller, we're far more nimble, and that allows us to customize our offerings. It allows us to customize our the way we go to market. And also when we're dealing with our clients, we can be, we can be far more nimble and flexible in our execution. We, I think another thing is because we're kind of a new beyond the block, if you will. We don't have any any kind of pre existing contracts we are we are yet yet to build out the contract so so so we're very, very happy to customize and work with our customers I think we've got basically low cost lean team structure, very careful and tactical growth, and then just focus on distribution and I think and I think that's one area that rich you can agree with. I would assume you know base, not just based on our stock price but if you look at our press releases which we try to be very detailed and and really kind of provide as much information and communication to all of our investor public but I think you can agree on anything that we've set out we've executed on. And I think and I think that's a testament to the fact that Christina Lake has very very seasoned directors that joined the board of directors so we have people who are highly highly experienced but also very highly motivated. And I think those two factors together. You know, are really, really important actually critical I would say because our whole team is is just really dedicated motivated and has the right experience to actually execute and deliver, and I would say in a nutshell that this is this is what makes this very special and I think that this is what will allow us to be a winner in this market. I think that what you're saying is great. One of the biggest things for us as a community when we're looking and we've got a trading club and we're looking at stocks every day. We like companies that make money. I know with me I like companies that make money. If the company doesn't make money I'm not interested right and if they're losing money I'm definitely not interested. There are a lot of problems that happened in the cannabis space. And I was probably one of the first guys ever on YouTube in 2017 who started talking about cannabis stocks. Everybody wanted to be a first mover advantage. Aurora cannabis wanted first mover advantage. Can and be growth wanted first mover advantage. Africa wanted first mover advantage and what happened. They spent way too much money. They made a bunch of mistakes. They lost a lot of money. They spend a lot of money on these massive facilities which you guys don't have because you're outdoors. You guys don't have to worry about paying $100 million facilities. You guys don't have to worry about paying ridiculous electricity bills. You don't got to be paying for crazy amount of staff to manage these buildings. You just got to run like you said a lean and mean operation. That's what I love about Christina Lake. This is what I'm trying to explain to everyone. This is my number one cannabis play for 2021 because this is a company that's doing it the right way. You look at the chart it's training up. You look at the share structure it's tight. This is not a company that's diluting its shares just to keep the lights on which unfortunately has happened to a lot of Canadian producers. A lot. Right. So rich. Yeah. You guys are doing it the right way and you've got a strong management team that cares about building shareholder equity. They care about your building shareholder value. Now really what it comes down to is we know that you guys had all of this product. Now what we need to do is who's buying the products and where's the sales going to come from. That's the next step for Christina. Absolutely. And I'm sure you're going to answer that question. And that's what I think the investors are looking for is okay. You've got this lean mean operation. You've got all these crops. You've got all this extraction. You've got all this, you know, product to sell. Who's going to buy it and what's the upside once you get the sales going and what's the revenue going to look like. Absolutely. So rich. This is actually my direct responsibility. So I was really looking forward to you asking me this. I was hoping that you will anyways. So I'll get to it in a second. But if I may, I would just love to comment on some of the things that you mentioned. So specifically the first mover advantage and then I want to just kind of comment on the investor public. And I guess the disappointment and heartache that the cannabis investors have experienced over the last two years. So I think, you know, you raise a very valid point on first mover advantage. And I think this is, again, certainly not trying to criticize just want to kind of highlight and reconfirm what you said and provide my perspective. I think one of the issues with with exactly what you highlighted is that a lot of the big LPs and let's just say the top five top 10 were very stuck on on having the first mover advantage. And I think that's a that's a bit of a gamble, because if you look at very disciplined consumer package goods businesses in the world, no one is necessarily focusing on on first mover advantage. They're focusing on executing in the market and doing it correctly. And so sometimes that doesn't mean being the first one that actually means that it's far more important to be the best one as opposed to, you know, as opposed to being the first one. Why I'm mentioning this rich is because I want to highlight why we are entering the market now in 20, you know, 2020 really, obviously we started earlier as kind of the growth side was getting prepared but I think you can agree that, you know, with legalization and I'm talking about adult recreational legalization but the medical was a little bit prior to that but I think since 2018. I think some of the more careful players, more institutional players or let's just say more, more experienced seasoned players like we think that we are. I wanted to wait out, wash the market, see how things net out, learn from the mistakes that took place and I think a lot of the mistakes were exactly what you were highlighting is what was that almost closed in focus on first mover advantage as opposed to really just kind of thinking more tactically. And I think this is what caused a lot of the heartache and disappointment on the investor side and so kind of bridging what I'm what I'm describing here to us. And I guess and I guess I touched on this with kind of our lean and mean structure and very kind of cautious yet tactical growth plans. This brings me conveniently to the point of sale so so as I highlighted earlier, we have very low cost of input fee that allows us to make margin, even if they're even if the market gets further aggressive and and there is further price compression. And I think this is the most important part for everyone to know and and for the investor public is that we will be profitable even if there's very aggressive price compression. So we are certainly ready for that but I think I don't want to just talk about the price because I've just outlined that that that will work but it's also the quality and I'm incredibly proud of our teams, both on on the cultivation and on the investor side that I would dare to say that we're quite close to actually having perfected the extraction process. There's also an incredibly exciting. I would say thing that that's happening at Christina Lake which unfortunately I'm unable to disclose at this point but there will be a detailed press release on this probably within the next month or two and and we are working on some some really groundbreaking and I think. Not not just that but I would say that for the last few months since we finished harvesting rich we've been introducing more and more sophisticated equipment we've been tweaking parameters tweaking basically every process in house and and I dare to say that we're now close close at point where things are so systemized that we will very soon be almost like a factory and I'm certainly not trying to take the the human input out of it I'm just trying to say that we are so disciplined in our execution and in our planning and in all of our systems that we will we are very close to getting to a point where you will be very accurately able to calculate all costs and and and frankly every every operational item will will will be traceable and and will be quite perfected so I'm just I'm just incredibly excited to say that we've got a lot of great things and and maybe I'm not being detailed enough it's simply just because I'm not a delivery to say some of these things but I will say that with a low cost input and our close to perfected interaction process or system we are we are close close to a point where it will be very consistently delivering high potency product that will be of tremendous quality and we'll be able to sell it at a very competitive price so if you look at high quality and high quality and very competitive price I think you've got a winning formula and I think rich that's that's what I love it I love what I'm hearing it's all about making money guys you know they're doing well they're all making money okay you look at companies doing well they're all making money you look at situations like GameStop which it's a hype situation that's going to be a pump and it's going to dump right you want to avoid pump and dumps you got to invest in great businesses right businesses that are profitable that are going in the right direction Milan can you explain to the community a little bit about your experience because I know that you're not new in this industry no so so I think my background is in consumer package goods as you could probably tell just just from from the focus on execution and some of the comments I've made but I really kind of started my CPG career in beverage alcohol and I think any sort of controlled substances once you get comfortable whether it's tobacco whether it's beverage alcohol or whether it's cannabis you kind of have the same fundamentals I mean generally speaking CPG industry you have you have you know the same fundamentals and I think and I think the biggest one is focus on execution while being very disciplined and tactical in your in your cost structure and in how how you go to market and I think we have a very, very team and what I mean by that is that while us on the sales side myself and Rob Jones, I'm kind of the CPG side Rob Jones has spent over 30 years and in very large volume commodity trading which you know for us operating in the wholesale market. That's that's very critical so I would say that on the sales side we've got a very healthy mix of of kind of focus on execution and understanding the CPG market which is me and really kind of understanding how our wholesale selling translates all the way down to the consumer and then Rob has kind of the bigger macro picture because he's done tremendous deals in commodities over the last 30 years I think I think on the on the sales side this is it and I think one of the other things that I want to mention I think you kind of alluded to it is that you know people want to people don't want to invest into pump and dumps and I think this is another thing I want to highlight is that and I myself as an investor and I invest quite aggressively I always go after fundamentally sound businesses you know businesses where you where you know where you can trust the management you see that these are accomplished individuals that are experienced and able to execute and I mean if you look if you look at our management team and our board of directors we have we have you know I would dare to say some of the best executives out there so again we've entered later because we got to kind of see the mistakes we're very disciplined that the management team board of directors are excellent and and now come into the sales side of things so where we are currently rich sorry just because I kind of went off on the background and I forgot your question but basically who is interested in buying how close are we to selling products so we're literally weeks away you know we definitely expect to make our first sales and in actually this month and I would love to take the opportunity to explain you know if some of the individuals who don't work in the industry just so they can better understand why there may be I wouldn't even say delays because as I mentioned we execute on everything but it takes a little time because cannabis is very highly regulated as I kind of mentioned it's it's very similar to kind of kind of tobacco where it's you know there's a lot of regulations so so you can't execute as fast on certain things and one of the things that I really want to touch on is before you can really even speak about your product you need to get a certificate of analysis from a third party lab and it must be one of the labs that's that's approved by Health Canada. So any batch that you work on and and I think you can you can certainly appreciate that you know us being a new company as we continue as I was mentioning we continue tweaking parameters. Every time you make an improvement internally and you make a new batch you have to send it out for testing the turnaround time is a week to two weeks to get a full suite of Health Canada demanded test so so every time you're you're trying to do some trial and error testing you're looking at one week to two weeks of a turnaround and I think so so so that kind of you know absolutely correct and so it takes us a little bit of time to build up inventory and get to the sale but right now as we speak we are actually we have fairly healthy inventory levels and we're ramping up daily we're actually running the facility 24 hours a day so so we're certainly getting to a point that by next week and the following week we're going to have a very healthy inventory levels and and we are currently in chats with with a lot of with a lot of potential clients and I think we're as I as I said I can't disclose but we have a few sales that are lined up so we should see revenue in the coming weeks and I guess also to kind of describe who are we selling to or who are our clients. So as I alluded to earlier we're not going with a Christina like brand trying to sell to the final consumer and retail we are operating in wholesale so what we are trying to do is kind of cannabis commodity sales so we specialize in winterized oil and distillate and these are the critical ingredients rich that make any of the 2.0 cannabis products which which arguably are one of the most popular ones right now in the market and that would be your and that would be your topicals your edibles your vapes even ingestible oil so we are basically a wholesale large scale producer of the most critical ingredients that make up these products so basically any any license producer. That is focused on making 2.0 products and requires distillate and winterized oil we are that they are our potential client so that's who we're selling to rich. Wow so you're and you can sell into MSOs in the U.S. as well or is it just Canada. It is just Canada at this point I think I think the U.S. is you know it until it's federally legal rich I think it's it's kind of hands off but who knows right I think there's there's a lot of chatter and in the market that U.S. will will fall then and and kind of legalize federally so you know I don't really want to comment any further until that takes place but certainly once that once it does I think that will open up a whole new segment that I think we we can't even quite imagine what what what sort of size that's going to bring so. Yeah but for right now we're focused on Canada and I guess I should also mention that there are some export opportunities as well and I think and I think it's really interesting that we we get contacted quite frequently by a lot of export opportunities. But again we're very careful we want to kind of build cautiously tactically get get known in our community BC Western Canada nationwide and then and then obviously we'll we'll entertain any sort of export opportunities but we just want to you know do it step by step and and knock on what we are. I like that you guys are looking to be here for a long time not a good time. Absolutely. Absolutely long term focus is definitely I'm actually really glad that you highlighted because I forgot to mention it, but I was going to say that that's also another really important part that that sets us apart and again I certainly don't want to be handpicking any other license producers but you know to your earlier point on all the consolidation and and all the all the disappointment that's taken place. Anyway, so I'm going to stop it there but yeah we're definitely here for the long term that this is certainly not a short term focus. This is a long term focus. It's been an interesting ride in the cannabis sector. Like I said I started YouTube talking about cannabis stocks in 2017. You can go back to 2017 and see all my videos with Aurora cannabis when it was at a dollar after it when it was at a dollar cronies when it was at a dollar can it be growth when it was at five bucks. So we were literally like I was literally the first one on YouTube ever to talk about cannabis stocks and then everybody jumped on the bandwagon cannabis exploded or went from a dollar to 15 after it went from a dollar to 20 can be growth went from five bucks to 70. Like it was wild and people made a lot of money and then it all came crashing down, especially in Canada right. It all came crashing down but now they're all kind of coming back up. It's the trends in the markets right now they're all kind of coming back up. So perfect time to get into cannabis stocks in my opinion. And a perfect time to put Christina Lake cannabis on your watch list put it on your radar. CLC in Canada CLC FF in America CLB in Frankfurt Germany you guys are in all the major markets stocks already doubled since we started talking to our community about it so I know our community is really happy. And I honestly believe that this is just getting started because when I talk to people about cannabis stocks, they never mentioned Christina Lake, and I don't think it's because they don't like it. I just don't think they know about it. So, I feel like it's my responsibility to let people know about this great company. And if I have to show up from the rooftops that's what I'm going to do. If there's one thing that you want the shareholders to take from this interview this this video what would it be Milan. I would just want to reconfirm that you know we are incredibly committed very focused on execution. And kind of what we alluded to on in your previous question, we are here definitely for the long term. So this is not a short term focus. Like you're seeing a lot in the market we are here, not just for a good time but for a very long time. So that's awesome. That's awesome. And if anyone wants to get in contact you with you Milan and they're interested in some of your product some of your isolate they want to do business or they're an investor. What's the best way for them to reach you. The best way best way to reach me is is through our website we've got investor relations. Actually, sorry that there's a kind of info at Christina like my apologies that I don't know what off the top of my hand but but there is a contact button that gets that gets transferred to me pretty much immediately so if anyone would love to reach out I would very much look forward to speak into you. So thank you for joining us Milan Stefan sick the director of sales and marketing for Christina like cannabis. You guys are not winning you're not watching we bring you the winners and we bring them to you first we brought your Christina like cannabis first. It's already up 100% and this is a story that's just getting started. Now remember rich TV live is strictly for education and entertainment purposes. Always do your due diligence always do your research before you invest in anything that we talk about here in rich TV live. Chances are if you go to your financial advisor and say wow, I found about this great company Christina like what do you think they're going to say. Hmm, it's really good where'd you get that pick. And then you can say from my boy rich. Milan thank you for joining us love to have you back on the show again my friend. Love to hear from great companies early and often so if there's ever any big news or breaking news, and you'd love to let the people know I'd love to invite you back on the show. Keep up all your hard work on building a great company and doing it the right way. I think that slow and steady always wins the race. I love that mentality. I think you guys are doing the right things and I'm a big fan of Christina like cannabis so congratulations on your success thus far. And I know you're not even. Thank you very much, rich really appreciate it and I appreciate your time and I look forward to coming back to your show and and update you guys on on any further developments. Thank you very much. Thank you so much. Have a great day. I know you're busy man. I'll let you get back to work for all of you guys that are watching. Thank you guys for watching. Have a great day. Stay tuned. This is rich from rich to be live with Milan from Christina like cannabis.