 and more you. I'm Jeff Ray, the executive director of business and technology. We're here demonstrating Omron's new wearable blood pressure monitor. It's the first and only wearable blood pressure monitor in the world. It's the only blood pressure monitor that... This is the watch. Wrong, it's a medical device. It may look like a smart watch and it may have some of the features of a smart watch but it is a medical device and it's a big distinction. So this does the same as something like this? It does. Actually everything that you see here is actually miniaturized to fit inside of this component, of this four-factor. That's actually the time, because if you're gonna make it look like a watch it should tell the time. But if I wanna take my blood pressure, what I would do is I would press the start stop button. It's gonna squeeze your wrist. It is, it's gonna put it so there, it's gonna, I'll show you in a second. I would have to put my hand over my heart and any time you take your blood pressure at the wrist you have to put it at your heart level. That's interesting. And so it is now starting to inflate. Inflating smart watch, that's awesome. And before it finishes inflating I'm gonna give you a real quick close-up underneath of the band to show you it inflated but you're gonna have to look quickly because as soon as I move it away from my heart it's gonna deflate. So ready, give it a couple more seconds. One, two, three. So if you look quickly underneath there you'll see that it was inflating and now it went deflated and all the air has come out. Was that a good number you just got? Well let's take a look. So it told me it was 115 over 83. You'll notice that they're color-coded. So the 115 means that that's good. That's my systolic. That's when my heart is actually contracting. My diastolic, the lower number is when my heart is at rest and that should be below 80. So because it's higher it's red. Because of the sweets in the air. I think maybe just because I'm talking to you you make me nervous. So then it also has your pulse rate but on top of being a blood pressure monitor we also include activity tracking. Your steps, your calories, your distance. You find those in a lot of fitness trackers. Same with sleep. You can track when you went to bed, when you woke up and how many hours you had of restful sleep but Armand takes it actually a step further and we actually take your blood pressure during the night while you're sleeping. No way. Nobody's doing that. Nobody's doing that. And really. Nobody wakes up, I mean not sleeps with this on this arm. But you can sleep with this. Is that important to take it? It is, so you've probably heard that most heart attacks and strokes happen at night while people are sleeping and so what we want to do is be able to equip people to know what their blood pressure is at night so they don't have that surge in blood pressure when they're waking up in the morning when heart attacks happen. So by wearing this and understanding am I having a spike in my blood pressure as I'm waking up every morning? You can have a conversation with your doctor and they can change your treatment program or your medication to help deal with that. So what's the hold up with FDA? I mean is there any? So because it's a medical device this is very serious. You have to do clinical studies. For how long? So they usually can take anywhere from about two months to do the clinical studies but then we publish them and we let the medical community, the physicians out there, they review it and they give their stamp of approval that they agree that this device should be used with patients and then we submit to the FDA. The FDA looks at all of the data that we have collected and then they will clear. People always think the FDA approves devices. They do not approve. They clear devices meaning that they confirm that it does what we say it does. So how long ago did you submit it to the community and FDA? So we've collected all the data we're actually submitting at the end of January. It will take anywhere between three and five months for it to get to the FDA and once they do we will go into selling the product. So at the end of January three you're going to submit to the community of physicians? So the FDA? We've already done that. So now we're going to the FDA so starting from the beginning of February take three to five months to get approved and at that point we will then go into selling the product. So the physicians think it's awesome already? We've already got the clearance from the physicians. They think it's accurate enough What's the difference between the accuracy of this one and of the wristwatch? Are you the same number? So when it comes to the standard of how you have to prove that you're accurate they don't make a differentiation between a wrist monitor and up or arm monitor. There's actually only one standard that you have to prove that you're accurate by and that's what the FDA looks at is are you as accurate as the international standard for accuracy? So for this to pass the FDA they have to agree that it's just as accurate as that device. Is it? It absolutely is. Absolutely is. According to our clinical studies we're waiting for the FDA to clear it and agree with that. Cause that's a huge deal, no? Are you gonna... How much is the price? What are you gonna sell for? So Armon has been making blood pressure monitors for 40 years so we've been doing this a long time. Not much. Absolutely, but the technology's the same. The only thing that's different is we've miniaturized it. So we think that this should be something that the FDA recognizes Armon as a leader in and hopefully will clear us pretty quickly. As far as the price goes we'll be launching it later in this fall. Pricing will be less than an apple wash so if you took a $400 apple wash will be significantly less than that and somewhere around the price point of all the other wearables on the market. It's like a no brainer, right? Actually everybody should get it even people that don't have any heart problems. According to the American Heart Association which just changed their guidelines two months ago there are now over 103 million people in the United States that have hypertension. All of those people need to be monitoring because half of them don't know they have hypertension. 103 in the US? 103 million people in the United States. In just the United States. A third of the US. One out of every two people. One out of every two. Of adults. Oh yeah, there's babies too and stuff. They don't need it, right? So one out of every two adults have hypertension and so all those people need to be monitoring because half don't know they have hypertension and even the half that do medication only works half the time. So you need to be monitoring because being aware of your numbers is the first step of being able to manage it. That saves lives. Absolutely. Right, so 2018 is happening. Less than 309, less than 400. I was thinking less than an iPhone X would have been okay but less than an iPhone watch. Well, we want as many people as possible to be monitoring and using this so we're. It's not running into some Android stuff, right? Nope, it's actually that the operating system is a proprietary system that Omron created. You don't want to run Android Wear together with it or something. Nope. That would be confusing. Not only that, but we want to be able, there's a lot of intellectual property that goes into developing something like this so we want to make sure that we're protecting that so that's why we've built our own operating system. You don't want to have a proprietary app with Android. That's not us, you don't like that. So we're compatible with and we'll be sharing with both iOS and Android but we don't actually utilize their system to run our heart view. You don't have notification vibrations or anything like that? So there is, and actually look how strong it is. So I'm going to go to the vibration. I want you to put your finger on the watch and you can actually feel, so put it on there, feel how strong that actually is. So very strong vibration. Or messages. Emails or a text or an incoming call so notifications are on there as well. Nice. I think I can go soon enough. I think everybody should get one of those. And it should have been the Christmas 2017 present. Now you sound like my CEO.