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Published on Aug 18, 2016
Here's a hands-on look at our Unspoken technology, blending implicit research techniques with an engaging mobile interface. Here you can see the swiping, choosing, and explaining applications of Unspoken.
People are shown a series of stimuli and swipe right if they like it or left if they don’t. In another exercise people compare and consider different options and tap on the one they prefer. It’s intuitive, quick and fun.
Reaction time, swipe velocity, and the actual choices are used in the analysis phase to model which ads, messages, or products have the most potential to break through the clutter and eventually convert shoppers at the moment of truth.