 I think if we do not continue to, if we do not start to strategize, we're going to be left behind. I just presented to Goku, my own rating of Caribbean sports administration as about two or three out of 10. Would you agree with me on that? Boy, Lance, I think there's a lot more that we can do. And I will say that one of the things that I love about football in particular, and I'll say this about the football community in Jamaica specifically, is that they generate a lot of content. So there's a lot of user-generated content that you'll see on a match day that helps to build some momentum. And prior to a match day, that helps to build the momentum locally. But we need to do much more to support that fan base and to support those bloggers, people online, the sports maxes and 876 streams and football in 90s, et cetera, that are.