 Hello and welcome to How to Build a Brand. Now perhaps you are a small business start-up and you are just getting started, you're just at that very first stage that is really exciting, you're about to start on a journey to attract new customers and to start earning money to live the lifestyle that you want to live and you want some help to be able to do that first time. Or perhaps you're an established business and you've already been through that process and you're working with clients but you'd just like to step it up a level now and start working with higher value clients who you can charge more when you're working with these kind of clients and you'll know who they are. Or maybe you're an employee and you're earning money for someone else. Now that's a pretty tough position to be in because you've probably got lots of experience that you can take to your own customers and you can be building up your business on the side while you're still employed and start to increase that brand exposure to the point that you can set up your own business and leave to create that lifestyle opportunity that you want to live. Now Miles and I have created how to build a brand to help people just like you. Whatever stage of business you're at, how to build a brand can help you to leverage what you already have or it can help you to get started and start using the key messages about you that are so vital when taking your business to the kind of customers that you want to work with. Does it make sense to you that you're not going to be paying for your lifestyle? Your customers are so it's really important that if you want to live a certain lifestyle that you start to position yourself to not only attract the kind of customers that you want to work with but to engage them when they find out about you and then convert them into that new business opportunity. Once you've got that all important contact with them for the very first time. Now it's been worked out that you need 10 points of contact with your ideal customers. So building your brand is essential when you start to position yourself in a marketplace especially if people don't know who you are yet. So credibility is vital and then using visibility to let everybody know what other people are saying about you is how you can start to really leverage your reputation. And that's just one of the things that you can do to build your brand and there are many, many touch points in fact hundreds of touch points that you can use to get in front of your favourite clients who you're going to love working with and they're going to love working with you because there's a complete value match there. Of course these touch points, they act like a heartbeat and you want your business to have that heartbeat consistently repeating and getting your message out there and talking from a very much a heart space to the people who want to work with somebody just like you if only they knew that you existed. So maybe you're a brand new business just like Claire Fuller who's got a brand new company called Truly Scrumptious and Miles and myself have been working with Claire to start positioning her brand as a market leader in her niche and it's all very exciting she's just getting started and we've helped to advise her on the things she needs to do to get in front of her ideal clients and how to build a brand is now going to help again with that heartbeat every day consistently helping Claire to get those messages, the right messages out to her target audience or maybe you're like Raphael who he approached us to help him with his brand and having worked with us for a week he's decided to sell that business it's now a complete proposition he's gone and sold that business and he's now started a brand new business so it might be that you're an entrepreneur and you have these ideas that you just want to get out there to market and again just having somebody in the background there inspiring you for the things you need to do on a daily and consistent basis to help you keep that heartbeat going that is again how how to build a brand can help you and Miles and myself have spent a long long time creating a number of programs that are going to help you whatever stage you're in business we've got products that we've created that you can do online or in the comfort of your own home we've got workshops and seminars that you can come to in person we can also network with other like-minded individuals just like you to help you start bouncing your ideas off of people who are either peers in your industry or who position you as a peer and it's a very good environment to hang around in it might be that you would rather have a more kind of coaching relationship and we do have programs where we get involved and we mentor on a one-to-one basis the best place to get started however is to take part in our six-step leader program which you can get by putting your name and email address in the box below now we've created this and it's a brilliant program whatever stage you are at in business whether you are just starting like Claire or whether you're an established business like Raphael and you want to start repositioning yourself to a different target audience this program has been designed especially for you like I say to get started all you have to do is put your details in the box below and we will very much look forward to taking that journey with you so see you on the other side