 So it's a DNA lab on a chip, and you can shop with your DNA. Yeah, so what exactly does your product do? So we do a DNA test, just a simple mouth swab that looks at your predisposition of different nutrition-related health conditions. Okay. So specifically, we're looking at obesity, type 2 diabetes, high blood pressure, and high cholesterol. Gotcha. So when you're running our nudge boxes, you get a report on our app that looks like this. Okay. Which individual square relates back to different conditions. So the salt square, for example, relates back to high blood pressure and high cholesterol. Okay. And then the colors basically indicate the risk level. So red is high risk, green is low risk, and alpha is lower risk. So we're in the middle. Okay. Based off your individual report, you can then scan products in the supermarket using the barcode scanner. Oh, how cool. So you scan the barcode and it comes up either green or red. Okay. Suitable or unsuitable, based on your specific genetic report. So even though they're both dark chocolate bars, one's got a much higher saturated fat content. Yeah. In the case to me that it's unsuitable. Okay. Then the band also tracks your steps of sitting time, and based on how active you are across the course of the day, will dynamically alter your recommendations as well. Okay. So it will basically come up as either green or amber when you shake the band, and that indicates your activity level based on the steps per sitting time ratio. And if you're hitting your step to the sitting time ratio goal, then the band will scan as green, and if you're not, it will scan as amber. And if you're in that amber zone, some of those suitable green products will start to scan as amber when you're basically indicating that if you're not being active enough across the course of the day, that you can be cautious of those products as well. And as you're more active across the course of the rest of the day, you'll go back to being green again. Okay. Very cool. So is this available now on your website or? So it's primarily UK based at the moment. Okay. So we are available. We have a reflection store in Common Garden in London in the UK. Okay. We sell the products live. We do the tests live in the store. Okay. We do have a concierge service. The people in the UK get the phone up. We send them out the swaps, the consent forms, and the pre-paid envelope. Gotcha. And we're aiming to be open in the US selling to consumers early this year. Early this year? Early 2020. And about how long does it take for you to take the test, analyze it, and load it onto the device itself? Is that like a two, three weeks or something like that? So it's about two to four hours. Oh, wow. Yeah, so it's very quick. Very fast. And we literally do the test live in the store as soon as the customer comes in. It takes a minute or two to do the actual test. And to run the test in the boxes. That takes about an hour. Then the customer gets sent their results usually within the absolute two hours. Wow. And they don't have to come back to the store either. Wow. So they can get sent straight to their device for verification purpose. Wow. What's the battery life on these devices? So it lasts about five days. Oh, wow. That's pretty good. It takes an hour and a half to charge it back up to four as well. Okay. And it's just a USB charger with a magnetic bit that the individual captures. Gotcha. So the capture machine comes out and that's where the actual magic is. Okay. You can then exchange different colors. Excellent, excellent. Well, thank you very much. Yep.