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AdWords SMB Hangout - Driving Sales

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Published on Sep 17, 2012

The Google AdWords Support Team takes part in a Hangout on Air explaining how you can optimize your advertising campaign to drive sales.

This is part 3 of 6 Hangouts that will be hosted at 11:00 AM PST every other Thursday. Next up: Driving Phone Traffic on September 27th, 2012.

00:29 Meet Chad and Kaylyn
02:00 Optimizing your website
03:28 Tailoring ad text and keywords to attract buying-focused consumers
05:29 Using negative keywords
07:15 Using ad extensions to make your ads stand out (with walk-throughs)
15:20 Implementing negative keywords
17:15 Optimizing for mobile sales
18:59 Advertising video ads on YouTube
20:10 Product listing ads
22:08 Conversion tracking
24:34 Bidding with conversion data

Thanks for joining us and be sure to tune in to our next Hangout on Air.

To join, simply add the Google Ads Page (http://plus.google.com/+GoogleAds) to your circles on Google+ and visit the page at the time of airing.

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