 from San Francisco. It's theCUBE. Here is your host, Jeff Frick. Hi, Jeff Frick here. We're on the ground at the JW Marriott in San Francisco, California at the Location and Context World 2014. It's an interesting show. It's kind of small, but it's really looking at kind of the next gen of things you can do with location and context in mobile apps, not only outside, but inside. It's almost like GPS for the inside, the way some of these beacons and some of these applications that we're seeing. So if you want to come out, get a feel for what's going on and we're joined here by David Montoya, the founder and CEO of Satisfy. Welcome. Thank you very much. It's wonderful to be here. Yeah, so why don't you give everyone kind of the quick overview on what Satisfy is all about? Sure, Satisfy is a software platform. It's kind of like 1-800-HOWS-MY-DRIVING for the rest of the world. Businesses deploy it. So for example, an auto dealership can deploy it. Any of their customers that come in can literally click a button and in real time, everybody within the organization, the owner, the general manager, the head of the service department, for example, can all be notified and can respond and fix the problem before the customer leaves. So how does the customer know that he's got Satisfy as an option to ring the service manager to help me out? Absolutely, so the business themselves, they put up signage around the store telling you that, hey, if you've got an issue, if you need assistance, you can either click a QR code, you can use a text back number. It's all kind of location and context-based. You can use iBeacons. And sometimes, for example, Mercedes-Benz has deployed us, they've got it in their iPads that they let their customers use. So they give their customers iPads while they're hanging out, waiting for their car to get fixed, and then it comes up and says, hey, you haven't moved in a while, are you okay? Or it does something like that or it could be something along the lines of, hey, if you need any assistance, if you need a sales associate, if you have a question, just click right here and in real time, we'll get back to you and solve your problem. Okay, and you guys are GA, you're in the field, you're deployed, you're up and running, you've got real customers. We do, we do. So do you have any kind of feedback that you can provide in terms of the impact of having this type of an application out in the real world? What are they finding, surprises, great ROI? What are some of the feedback that's coming back now they have this capability? Actually, one of the most interesting things was, and I'm not gonna use the retailer's name, but we deployed to a retailer in the cell phone business into 12 of their worst locations and they had really, really poor exit survey scores and they put out our system and they put up the signage all around there and all of a sudden their scores exploded. I mean, we're talking about growth of 35, 40% above where they were and the reason for this is because all of the employees knew that literally with a click of a button, they could be reported upon and so there's kind of an intangible effect here where it's kind of like, I better be on my toes, I better do a great job, or else. Right, so hence your 1-800-HOME by driving analogy. Just the simple fact that the capability was there directly impacted the service that people have provided in the store. That's exactly right and when you think about it, most businesses, if someone has a great experience, they usually tell statistically it's somewhere between four and eight people. If you have a negative experience, you tell up to 30 people. That means that when any customer walks out of your store dissatisfied, you could potentially lose anywhere from $30,000 to $100,000 in lost revenue and if you think about it, all the millions and millions and billions of dollars that are spent kind of on marketing nowadays to bring me into the store and then all you have to do is make it miserable and you're never gonna see me again. You've wasted that money. Awesome, well that sounds pretty pretty interesting and I love just the fact that it's kind of like the cop on the side of the road, right? Everybody slows down, you know, I'm sorry, give me all the tickets. But it works, right? Why they don't have more out there for safety? I don't know, it seems to me like a pretty logical solution but I guess I'm not in public safety. But anyway, David, thanks for stopping by. David Montoya, founder and CEO of Satisfy. Have a great show and thanks for stopping. Thank you so much. I'm Jeff Rick, you're watching theCUBE. We're on the ground at the JW Marriott at Location and Context World 2014.