 You are listening to the 8% Nation podcast created to help you become a top producer in the insurance industry Enjoy the show All right, welcome to another 8% Nation podcast where we are dedicated to helping you as an insurance agent get into the 8% Cody dude, we just got back from a really really epic and fun trip. Yep Why don't you tell the people sort of what we were doing why we were doing it just kind of give it give give an overview What we just got back from yes, we were doing the 8% monster retreat So the top 8% which are monsters Collided we did a little collab event with we might have been at the top 1% Yeah, that's that retreat. I think it was the point 8% of The you know what I mean? Yeah, well, I mean it was eight nine people So it was like the next levels you got the top 8% then you've got the 10% of that group Which is the point 8% dude. I like the point 8% you like that. I think that's a branding play we could That's that's new man, right? That's the next level, which is kind of what we're gonna talk about today Not only the event but branding but the retreat went well Several big clients and friends of ours were there. It seems that it seems to be a trend power players show up No matter where we are they're there There's something to be said for that. Yeah, we always find ourselves at the same kind of events too Like I know Matt Monero is doing an event in Dallas and like three of those people were like gonna go down there And I was thinking about going there and even know Ramiz and those guys were going. Yeah, you know So it's like we all kind of like Kind of finding the same sort of event. We're all kind of doing the same kind of thing It seems like there's something you could learn from that The the real power behind if I can ever challenge anybody like to get around stuff like that the real power behind those is It's the networking. Oh, yeah, the coaching is great. You'll pick up some nuggets But whether you pick up nuggets from the coaching you'll get you the networking is unbelievable And you'll also always pick up nuggets from the coaching but in from the conversations to for sure leave We leave events whether we're putting them on or hanging out at them with the biggest freaking ideas ever Absolutely, absolutely. I spent all weekend thinking about stuff I even planned an event that I haven't even like a big event that I have nobody even knows about yet Because I went to that and someone gave me an idea. No, it's incredible. So let's let's start from the beginning and we're gonna unpack this event So we left Thursday or Wednesday. Yeah, Thursday No, Thursday morning. It started Thursday at like five o'clock roll in we roll into where we just pants the picture rolling the coat birch Coat birch lodge in Murby's Broad, Tennessee. Yep, Cristiana Just south of Murby's Broad me square feet. You think that place was 15,000 11,000 I don't think it was well, it's big. I mean with the meeting rooms above the garage and all that is huge. Well, I didn't even see that part Yeah, there's like a big old like Yeah, there's extra there do like classroom up there above the garage. Anyways, all right, not important. But yeah, yeah, it was huge It was big So thanks the picture man. Yeah, it was we got in we had a networking hour I stayed in the master suite, which was awesome There was a sauna in the in the bathroom. Nice. Nobody even do that. I didn't even use I should have used I should have tried it out Master suite we get unboiled unpack. We shoot a little content some video I got always do video and content then we started a little networking time a little networking hour Then we eat dinner. We had was it was it was barbecue? It was like some pulled chicken barbecue With like some potato salad and beans and cornbread and all that awesome awesome mill And then we just spent some time getting to each other. We have a brief You know our session where we were we ever everybody like say what they want to get out of it I actually said, you know, I spoke up and was able to share what I liked about each person there and why they were there and why I was impressed and why I loved them and We were able to ask some questions and talk through some stuff I ended up jumping down and asking some questions, you know of people in the audience about culture and team and Building something and a sales team and organization and it just man. I always leave with so many freaking ideas I know I'm like I'm like maybe I'm weird, but I actually have more fun in like the social Times built in that I do with the content. You always say that it's because I'm 80d and I'm like listening I'm like, that's good. That's good. I'm gonna write that down But then I forget it like half the time. Yeah, because I'm not so much like a classroom guy I'm more of like a networker and I feel like the way that I found Success is that I've kind of just connected with the right people. Yeah, aka business partners with you I mean, it's like, you know, yeah, I kind of see people and I'm like, wow, I really respect what you're doing Let's see if we can do these things together, you know, and you're great at that Well, it was fun. It's just fun because I think that's really the core of most people ignore that like what is it about you? You're always interviewing me. I mean, I'm gonna flip the freaking deal here. What the script? Well, what is it about you that makes you want to seek that out spend time to connect with people actually? Care because most people most people ignore that stuff man. Most people are scared of that most people avoid Being social. Yeah, I think it comes with really any any big thing that I've ever done in my life has usually come from a Created relationship. Mm-hmm. It really hasn't been say that again Any exception anything big that I've done in my life has been the result of a created relationship period. Wow I don't think I've ever really like had a unique Solo idea. Mm-hmm that I then implemented ran with Executed on and then reap the results of Any magnitude compared to what I've done with other people and maybe that's just because I'm a basketball player probably and I'm a team sports guy And I've always enjoyed a team effort team activities. I've always I would rather make You know, it's not about the money for me. It's about kind of who I'm doing it with. Mm-hmm, you know And so I'm just drawn to people. I don't know what that is about me But I really enjoy I feel like there's so much wisdom typically In an individual that no matter who it is I can learn even guys like Ryan Lody, right? I mean, you know younger guys 22 year old producers, but what I take from that guy is is Good grief like the work ethic that you that he has and then therefore the results He challenges me man 10 12 hours a day running an appointment store knocking Well, I mean, it's like what am I doing? Why am I too good to work 12-hour days? Oh, no, no, not at all. Well, okay So it's like you get around guys like that and gals like that and all of a sudden you get challenged And so I just try and like It's you know, I'm a big person. I pursue wisdom and wisdom is found in others Whether it's their book people or whatever it is two takeaways from what you're saying right now first one is most people think that when you get to a certain level you like Slow down or when you get when you become a person of interest or you start helping people or whatever You know start building a business or whatever it is But I mean we work a lot and we enjoy what we do. Yeah, I had a 13-hour day yesterday and freaking loved it It was jam-packed. It was crazy. Your day was insane. That's the first takeaway. The second thing is You talk about relationships and how valuable they can be and how you need to connect and care and actually try Like if you're not you're missing out and I can attest to that because I look back probably you know what about two years ago and About two years ago if I look back at Cody Askins, let's call it August of 2017 I Didn't care to meet anybody. Yeah, I was like Relationships suck I gotta talk to people like I gotta you know sit there talk to you for 30 minutes Or relationship as a means to an end. Yeah. Yeah, or like it didn't have to continue It was like, okay, I can I can build a relationship quickly like I was like the it was like the life insurance salesman inside of me Okay, build a relationship make the sale move on. Where's the next relationship and It was I was just I was just wrong and my business wasn't growing and I look back and over the last two years I've made so many and you comment all the time. I made so many Lasting relationships and my network of people that actually like trust and care and that I can like call at any time and they'll care in a conversation with me like we're best friends has 100,000 Xt. Oh, yeah, and it's just Super valuable, but I Made a mistake and used to ignore that element of business. I ignored it. We didn't even plan on talking about this today That's what's cool about this podcast. It just always transitions and moves. In fact, it like lives. I Was stupid. Well, I was too. Honestly early on I think that was a big mistake that I made as well where to me I was like I even had friends of mine I'm sure they won't be watching this podcast, but if they did they would raise their hand. They would tell me Landon, you're always selling to me. You're always selling to me. You know what I mean? And I'm like, what do you mean? I'm just talking but in the back of my mind The conversation and the reason I picked up the phone to talk to them was to ask them for something Yeah, and and if I didn't ask them for something it was to Soften the blow for the next time that I asked them And you actually thought like that like I did too like I would say things like I'm not trying to ask you But I want to show you this but I was actually my intention of that call was only to make the next time that I asked them for something easier Genuinely when I look back, you know, and I and I feel like That just won't get you very far in life because you know, I feel people can see through that junk. Well, think about this People that have done anything big in the world, especially in the insurance industry. Did they do it alone? Not normally so they had a team. I didn't used to have a team two years ago. Yeah, think about that now Another huge take I didn't care about relationships people to do big stuff Like they have other people that they have relationships with and that can help them and they can grow with And they can lean on or you know help each other And Burt said something at the lodge He is like a top 25 that he can call on at any point and he stays in touch with so that Just in case if he you know, it's just like his closest top 25 is top 25 biggest supporters and I thought Is connected as I am. I don't know who my top 25 is I mean, I can I can write it down and I'm not actively talking to them every week or trying to you know, and I'm missing out. Yeah. Well, that's a good. That's a good segue into sort of, you know, the retreat so Because in order to have that top 25 you have to have 25 people that actually want to take your phone call Which means that you need to be interesting. Oh, totally Which means you can't be self-serving two years ago. I didn't have a top 25 You know, I just didn't or they were all in the office, maybe yeah And what I mean by interesting is not like wow I parachute and do a you know hang gliding and all this stuff What I mean is is like I think people are drawn to authenticity And so that's part of what you talked about at the at the lodge So would you mind just kind of unpacking so you did the 8% monster retreat as a follow-up to those that bought a monster Premier ticket. Yeah, okay, and then we that was how long goes 8% four weeks ago Four weeks to the day. Yeah, okay So four weeks ago and then we had the retreat last weekend and then you spoke on what on the bolt the bulk of your Conversation on Saturday was about what at the retreat. It was but bulk of it was a Personal brand. Yeah, it was building up and I didn't plan on talking about that by the way it was a conversation the night before that shifted my whole talk and It was all about how you need to be often Authentic need to be transparent need to be genuine need to care and you need to be being a Monster because if you want to be you want to get attention you want to grow your brand and you want to become a celebrity in your space I don't mean celebrity is like an ecotistical. Hey look at me kind of thing. I mean a celebrity is in people Look at me as a person of interest. Okay, if that's what you want then You've got to be consistent and you got to be focused on growing your brand most people most people aren't they don't think that way and If people you know there's people that respect what we do and if that's the case it's only because it's almost been four years I'm just constantly putting stuff out every freaking day. Let's talk about that. So consistent with growing your brand Let's let's let's breast-hacks this and break it down. What is that? What does that mean being consistent with growing your brand sounds good? Well, yeah, what are you trying to do in the world and how can you consistently educate people as you say people work with people educate them how can you consistently educate people and then One year later two years later three years later four years later a decade later They look at you as this person of interest that can help them with because you've been educating and giving away so much free stuff for so long Yep, and there's been a few pivotal moments in my life where that's like stood out to me and it stands out a lot now because putting out content for three years and eight months That'll be in two days by the way. Yeah That I've been putting out free content to help insurance agents and educate them and take them through another level It's people respect that they look at it they look at you differently because of that and Whether you're trying to generate leads or recruits or sell insurance policies You can still build a personal brand that lives on forever that create creates passive leads that people respect that But you got to be consistent and you got to do some big stuff along the way and care about people and focus on educating What are some big things that we can do along the way? Mine was a conference, you know, like okay. Okay. I was talking to an agent recently and they're like I don't know what to do. You know, I want to be this Person that my audience in my city looks at I said well, dude throw up You know massive freakin business networking event and get everyone's attention in that city You probably don't have to spend that much on Facebook to get people to show up either I bet no no You could just be a connector that reached out to people that they like gets referrals and gets people involved and I'm not saying charge People I'm just saying like in general. It's I mean like to get people there just to put a marketing spend I bet you you could spend 600 bucks. Yeah, get like 50 registrations You get more by just creating a top 25 in your city and Bang on. Yeah, that's good. So okay. So in event. What's not a thing we can do? I mean for me with a personation Podcast like something weekly like we've got multiple things that come out every week now shows videos everything else Maybe it's a maybe it's a maybe it's every week you interview someone in your city That's a freaking power player that's doing something big that other people in your city could learn from Because the thing about the most people think they most people in our industry think so short-term because so many people fail that They're like, okay, I got to sell an insurance policy today And yeah, you got to sell an insurance policy today But if everyone knew everyone in your city knew you as this or in your state or whatever knew you as this person of interest that they want to That that they think about when they think about the word insurance Who do they think about in your city when you think about the word insurance? Who do you think about in your city and? They don't think about me in my city Something's something's wrong Right, I never even heard of you and you're spending the most amount on Facebook I bet you when I first met you you're spending hundreds of thousands dollars on Facebook generate leads I may spend more money on Facebook and on marketing Then anyone in our city By far well, I was actually interested this I was the largest digital marketing agency in Springfield with 38 employees And you spent more than I did so who else is gonna compete? I mean that So it's like you were you know, but I know who you are Yeah, nor did I you know I actually thought you were lying when you're telling me how much you spent I was like no way dude. There's no way you're doing that. You're just full of crap. It's true So well, okay, you know what I think is interesting. I think people get things backwards I think sometimes people try to become people of interest before they've mastered any sort of trait or Mastered anything at all and so I feel like my opinion is is that there's a lot of people that want to be coaches and Personal coaches and they want to be influencers on this or that or whatever it is But you know to me it's like that comes after you've accomplished something. Yeah, do you agree? Yeah Because I mean, you know, how often you always talk about the amount of respect. Oh, yeah, we get Because we throw a massive insurance conference And it's not even massive in my eyes Well, it's it's just a you can just feel it people and it's not and this is not to beat our chests This is just to say it's worth the investment, you know, because Cody's not Cody's not, you know bashful to say like this You know a person nation he Directly to you guys. He loses money for now to connect you guys Okay, think about that for a second a lot of people, you know, he would react to that and be like, oh my goodness Like what is he thinking? Like maybe there's a better way to do it You know what ends up happening people end up trying to shrink your vision. Yeah, hey Well, what if you what if you did it like this and then you just had it and you're like You had a little ballroom and don't pay any other speakers. Oh, and maybe it'll you know Like dude, I'm 29. I do not want to look back at 40 and be like It's almost there and no matter what you're investing. Okay What I've seen is your trajectory of your business who who cares about that number Because in the grand scheme of things. Yeah, that number means nothing because we added 11 marketing clients yesterday yesterday And a lot of them came from 8% true and my but my my point is is that like It's not about cash flowing on 8% because if that if that's our goal, then it's a completely different event completely different Yeah, yeah, if if that company was created to make a lot of money from throwing that event then I Probably wouldn't know you still be doing it or it would have been a tiny little ballroom somewhere for free We would pay for food have been a day deal Like all industry conferences, especially insurance, they're in a traditional ballroom. They got a hundred and you know 92 people in them they got nobody that nobody cares about and And there's usually showing up. There's usually like a self-serving like I'm here. We're trying to recruit you Yeah, I mean something like that. This is also very true. So but but okay, so so bringing it back So we're talking a lot about this person of interest his personal brand You know unpack that a little bit more because we did you did a session I did a session coach Bert did a session, you know What else what else do you think you kind of like? Summarize and give to the people of things you talked about on Saturday. Yeah, I mean mine was about you know Hey, who do you want to be in the world? You know a Mellis wants to be the di queen, you know, there's a massive opportunity for that queen disability income disability income insurance queen And I'm like there's a massive opportunity for that No one is doing a personal brand around that I could Not only own that market but teach her how to also own that and that's what we're doing Own that freaking market. So whatever the case is like there's You know, uh, he won't mind me saying it. There's medicare bob, you know, Justin's friends with him Robert Bach I don't I don't have never met the guy But he's all over online. It's selling medicare across the country over the phone and online and you know Supplements advantage and all that like personal brand people buy from people They don't really buy from companies anymore. They buy from you. They're invested in you and so To really do something big in this industry. I do feel like a personal brand is really really important I agree. It's something we don't talk about in our industry at all You know what and just to give you people make fun of me for doing it We'll give you some credit, right? So and I like I said sometimes I feel weird like we're just giving each other compliments But this is true. That's what that's what uh, Nate offered always says The point is he likes it though My point is is that I think if you were to add if we were to poll a bunch of people On you know, who has done a good job building their personal brand in the insurance industry. I think your name would come up You know what I mean? Well, there was multiple eight fig and again not talking about us, but there's multiple eight eight figure earners at the retreat That said no one's doing it. Yeah Like that's funny. That's funny. So Nate actually said that Your podcast is just you guys. No, no, no He just said that he just said he needs people in his life that he can like Be around and that can challenge him and he said he said it's cool He said because you and landing can always like lift each other up and talk about how amazing the other person is He's like I don't I don't have anybody that like I can do that with and he's like it's kind of freaking cool He said because he said because we look up to cody is this, you know marketing person And he's acting like landing just way better and it's like just this forever back and forth. Well, it's funny You know what he actually said which I think is some wisdom. He said um, it was cool He said most people will take the compliment and then just it just sinks in it's like oh, and it's like feeds the Yeah, it's like, oh my gosh. I'm amazing. Cody's give me these props But yet I'm not like throwing it back over the fence because at the end of the day I'm selfish, right? That's how most selfish people act is Yeah, yeah, I am. Yeah. Yeah, I have the marketing, you know and cody is the insurance and it ends up being this like sponge instead of like Putting it out there and like and then you end up competing with everybody instead of like In my opinion what I want to do is I want to I want to align myself boomerang with all these well What I want here's genuinely my heart is that I want to align myself with all these like You know mid 20s mid 30s mid 40s, whatever it is and let's just lift each other up by our you know by our each other's Shirts. Yeah, it's like whenever I'm getting up, then I'm bringing you up with me and the rising tide raises all ships That's genuinely well, it's it's so true for marketing too But that's my heart and that's that's one of the things that we talked about with your personal brand is that You know once you're accomplished And you actually are a subject matter expert then begin working on your personal brand and investing in that So let's talk about the brass tacks You can share some real numbers. I think with what does it take to invest in your personal brand? Dollars and cents. I mean, let's just take peace When you started your videography sort of me Yeah, whenever you started doing videos, what did it cost you to to invest in that? Nothing, what did it cost you? It cost you something. I mean like a what do you mean like a tripod or something? I mean the camera did you buy a camera or what'd you do? No, I use my phone Okay back then and then it evolved into what then you put but I didn't know what it was doing True, but but you learn along the way. Okay, so something to be said for that. Some people want to learn quicker That's why we help them Uh, but doesn't mean you have to give anybody money It just means that I was consistently putting out videos or for instance I was training. I was I had a local mentorship program. I had this weekly training call and every week I would train local insurance agents and I had a few remote ones or whatever but I would mostly local but I would record it and then put it up on youtube and My two most popular videos organic videos used to be for a while Was weekly insurance training call number seven and weekly insurance training call number eight One was on how to door knock to sell insurance and one was about how to code call to generate insurance leads and Those two did very well on youtube And so most people found me because of those videos for the first couple years now That's not true anymore. They probably still find them, but they're they're old and they're not even that good anymore but the point is I was just putting out content every week Not realizing where it was going to go. It wasn't self-serving at all I didn't monetize anything for the first 13 months. It didn't matter I was just like I kind of enjoy helping other people and I love our industry So why not give back and I did and It it worked you became a person of interest You became someone that people are interested in talking with without without that ever being the point by the way No doubt. Well, it started with an iphone with zero expense and now I was propping out. Look at what we have. Yeah, right. You got a video. You got two videographers You got what 12,000 dollars equipment back there dylan. How much a lot more than that The pearls 10 the computer six or seven So you're a smart businessman, right the studio you invest in what's working, right? Yeah, so you started with an iphone and I mean, I mean, can you share with how much you have invested in the studio? Is that we've tried to figure out numbers. I know it's North of 60 70k and I bet when you start including all the cameras and tv's and lights and So you put your money where your mouth is I bet it's north of six You're not just saying hey, you should become a person of interest and invest in your content brand But my first video ever, right? I show this all the time when I when I'm doing keynotes Or when we're doing like I showed it the retreat awful video. I talked super slow It was like I was like, oh my gosh, this is painful But I've set the my phone on a shelf and leaned it up against some books So without a tripod to click play yeah with an outline and thought through it all but it didn't take It wasn't like it took money. It was just that it takes It takes consistency And it creates it takes like okay. I want to educate people on this topic In this niche and it takes just a lot of content towards it. Let me drop a knowledge bomb on you guys Okay, and this is if they don't they're not picking them nuggas stealing Bradley's So let me let me explain exactly why this is true and what you're saying Yeah, so when we went to the monster retreat and in murphy's borough Um, ryan. Lody was there which you guys hear me talk about him all the time because he's a stud And remiz was there. It was Equally a stud except a whole another level. Yeah, it makes everybody look. He's the grill in the room. Okay So, uh, ryan. Lody every day does this daily tip from the whip. That's instagram and facebook story. Yep, and remiz meets, um, ryan. Lody and says hey, man the daily tip from whip. I watched every day Let that sink in for a second. Okay Let that sink in ryan. Lody a 21 year old final expense producer Has the owner of one of the largest final expense telecenters tuning into his content every single day Hmm Okay, how cool is that that's kind of crazy if you think about it and and it's not like You know remiz knew exactly who ryan was That's nuts Like that's nuts. It is weird You've got Yeah, you've got a 21 year old and then you get a guy that owns you know operates a 10s a million dollars company or whatever it is and their friends on facebook and He notices the new agents content And they talk about it. Let that sink in. I mean, that's not a small thing. That's just freaking cool That's a little nugget that like You know, you may look on your facebook live. You may see a little number in the corner one two three Yeah, but like what if those well, okay, you also bring up a really good point too Most people they do like these live videos in this content And they think oh i've only got one person watching or i've only got three people watching When we do live stuff It yeah, it's grown over time But think about the fact that my oldest video that I think is total garbage Has been seen 5 000 times Yep So Don't think about in the moment What you're doing and then talk yourself out of doing it because it's not doing what people thought it would do immediately think about The long-term effect think about the consistency aspect thing and think about the brand awareness aspect like the facial recognition Like they walked up and talked to each other because of that and they knew each other were So I haven't even thought about yet. In fact, it's just dawning on me I have not looked we we put these podcasts on all the different platforms I haven't even looked at how many times have been downloaded. No idea because I don't care Yeah, it's not even why we're doing it. I haven't even looked at it Haven't even thought about it and guess what it'll grow over time Well, if we quit it won't and someone will stumble on to one of our podcasts and they'll be like Oh, wow, and then they'll just binge them all. Yeah, that's how it works My point is is that like I don't even know how many people have downloaded this podcast, right? Well, some people would be like, well, you know, I'm not getting traction. I've already done, you know Seven hours of content already on this one. It's like we're probably not getting traction on like iTunes We're probably getting all of our traction on facebook and youtube, which is where we put all of our content out Anyway, but I bet you there's a final expense or a medicare or some recruiting agent or somewhere out there That's gonna hear this podcast connect with our brand and reach out to us. Yep, and when you're that person Tell me tell me yes Everybody wants to hear that It's interesting So You have anything other nuggets you want to break down for them? No, we're getting well. We'll be about 30 minutes That seems to be like a common thread. Sometimes we'll go longer. Okay. Um Anything else I want to add I want to say that uh I think Anyone can be a person of interest. I think anyone can be a personal brand I think anyone could have got to where we've gotten right now, which isn't even that big Is but in our industry it feels big because nobody else does it. It's which is dumb But most the reason most people don't is They don't Do it consistently enough for long enough, which means you know what that means It just means they gave up. Yeah Like when you say you're gonna do something you start something Just don't give up. Yeah when we don't and wow weekly you're not you're not excited about that Oh, my gosh, we miss a video. You don't want to be daily Oh, you sound like a show. You don't want to be around here. We forget to post a show Yeah, and if Cody sees sees that right dylan, that's that's not that's not the most comfortable feeling We forgot to post a show at two o'clock. We still did it later We still did it every monday the whole year But we were a few hours late because we were in the middle like a tour or something, you know And one of the videos we pre-recorded You know, it was it was trash or you know, it broke or whatever however that works and And what you're right, but we could have just been like, yeah, well We tried Yeah, it wasn't fun I'm like, no, we're gonna freaking do it because most people give up and that's not that's not us You know, which is a credit to our team because they don't give up and they are freaking consistent They are unbelievably consistent. Let's take a few minutes. Um, are you you are you willing to give any teasers at all on like personal brand Stuff you're putting together right now. I am building a And it's what's funny is I haven't put even put this out yet, but that's that's the point of the podcast and landon asking me questions on the spot Uh, I am building a personal branding boot camp where i'm going to bring about probably super small group 20 30 people to Springfield, Missouri To spend a couple of days with us to talk through everything that we've done Everything that we're currently doing and how you can apply it to your business Cool with takeaway steps action steps everything. Yep complete content schedule complete, you know notes powerpoint One-on-one branding sessions We're gonna probably cover hotel and food and all kind of stuff But but it's something that i'm working on making a reality over the next like, I don't know 90 days or something If anybody wants to raise their hand on that just comment on the video and we'll we'll put you in the queue But I don't think you even have packages put together or anything like that yet, right close Okay, cool. So then we'll email it out or something. Is that what we're doing? Yeah, it's just preliminary right now But I could see it's something that'll take off quick and it'll fill up within a like a week or a few days because It's something that our industry just needs more than we think we need Well, and you know why it's so important is because if typically most people are either building or headed towards building a team Yeah In order to do that You've got to be accessible and you've got to be creating content and have a personal brand If you think you can build a team without thinking that you either already have a blunt brand that you're not thinking about or go towards building it You're Mistaken well two things real quick You brought up you broke down a website that generates about six they write about six thousand Medicare policies a year probably something like that supposedly that's a guess And it's because they have a brand in the market. Yeah, so guess what right? They did that The other thing is most people think well, I don't want to spend, you know a few thousand bucks Five grand whatever on like a bootcamp or a coach or 20 grand or whatever it is um And they don't But guess what having a personal brand I will make hundreds of millions of dollars over the course of my life And maybe eventually a billion Off of the framework and foundation that i've laid over the last four years I agree think about that for a second. Totally. Is it worth investing and trying to grow your personal brand? Yeah, you tell me Yeah, cash is trash. What grand cardown says that? Yeah, I mean, you know, we're all if it don't spend it you're You know paying taxes on it. Anyways, you know, it's like that's where I look at it's like she's like If I can invest in myself and something I believe in typically if I can invest in myself and get around people I want to be around that's the gap to me is like it's like a hamburger It's like I got the content is the meat But there's also like a bunch of other stuff and most of that stuff that I love is networking and just hanging out and getting to Know people and building friendships true So all right, man. Well, thanks for breaking it down for us, dude. You got it bro. Thank you guys for being here We're going to shoot another podcast with the room is this week. I'm not sure how often we're going to release that one But we're podcast is something I love doing man. So let's keep let's keep it up It's a ton of fun. Hope you guys can value We will see you again next time on the next eight percent nation podcast