 It's another match day at the World Cup. With a match day comes a whole lot of color, a whole lot of energy and a whole lot of tension. While most of the action takes place on pitch, the outside of the stadium can never be discounted. There's vendors, there's people selling wares, there's space painting, there are vuvuzelas. There's an informal economy of its own that a game, a game of hockey, a game of cricket doesn't matter what, just a game of sport creates. So on this episode, we're going to look at some of the people who come outside the stadium, never watch the game and still manage to influence what happens inside. My name is Abhinash Paale, I came from Kolkata. I've been doing this since 2001 because I used to study in 6th grade. I used to do this in Kolkata because I didn't know the area outside was small. The area outside was almost 10 years old. So from 2008, we come to the outside stadium in all India. In all India, we do hockey for the first time. We mostly do it in cricket and also in football. But in all India, in any cricket stadium, the best was Dharmshala. Because its view was very good and it covers the entire hill area. Because the entire stadium is in the middle, four sides of the hill. Once I went there to do the match between England and India. When I went to the entire stadium in the morning, I saw the entire ice in the stadium. It was so beautiful at night that in the entire stadium, the ground man took about 5 hours. We believe in Kolkata, so we do the match here and leave at night. Because our Kolkata is a 6 hour travel. So the match between India and Kolkata is in our hands. The amount of sales in India is more in the match between India and Kolkata. And the match between the rest of the country is not good. That's why we leave. Because without food, the hotel is very expensive. This happens in 250 days. This is the island of India. This is the flag. This is the wristband. This is Malenga, this is the air belt. These are all the best. This is the most painting. My name is Muganapati Mandal, from Murshidabad. I sell tea. No, this is not a shop. I sell it like this. There are 400 or 500 in this. In normal days, there are 200 or 300. No, the police don't bother me. They don't take permission. Actually, they see our ID card. Do they go inside? No, they don't go inside. So Leslie, we've come to a stadium, this stadium, for a few days now. And we've been to other stadiums too. The one common factor in Oman to the sport are the people outside, flying their wares. It's a festival kind of atmosphere. Comparable to any temple mehla or any festival that you see across the country. And these guys are actually croters. In that sense, they have travelled across the length and breadth of the country. Wherever the sport happens, these guys go there and do their business. So I found that fascinating. Initially, when I spoke to them, I thought that they are from their local vendors. They have figured out that hockey is happening. So we'll get some flags, we'll get some jerseys and do this business. But apparently, it's a centralized process. Most of them come from Calcutta. And they are set up there where they manufacture these stuff locally. We eat flags, we eat jerseys. And we also get jerseys as well. So some of them were at an hockey venue for the first time. And otherwise, it was great to see that a local business is driving around this. Rana Singh, Ranchi, Jharkhand. They come here every day. Come, let me show you the kids. Let me show you the kids. Wait a minute. The photo will come. We are standing here to take a photo. We are waiting for the man. Yes, you will see. We are going to put his photo in the media. The man is doing it. I come here every day. Wait a minute. This is for the World Cup. Have you done it before? Yes, I have. What tournament have you done? I always come to Udisha. And I go to Nakopa. Which tournament have you done? I did a hockey tournament in Mysore. I went there and took the tournament stall. I did the painting. What do you do in Rachi? I have a house in Rachi. And work? I work outside in the stadium. I work in the salo bar program. How much do you take? Rs. 30. Come, sir. We will do the painting. Then we will do the sale. Come, brother. Are you allowed? Yes, I have a pass. What do you do in the sale? I sell Pepsi. I will sell his stuff. I will do one in the first inning. Then I will go inside. Do you watch the match in India? No, I watch the whole TV series. Come, sir. Do you watch the match in India? It takes so much time. I will work in my own business. I also do business. Come here. I will take a picture in the camera. Actually, another thing that makes this interesting is their sport is increasingly being corporatized. There are brands being associated with events. And merchandise is licensed. What you can drink, what you can eat, what you can wear is all defined by what the event and who the event is sponsored by. In that sort of corporate structure, in that sort of situation, there are these guys. It's basically an anti-establishment kind of a thing. Which is great to see because when we cover sports, we always have this ground that sports has increasingly become commercialized and it's controlled by entities, global business brands, sports manufacturers and all that. And then we come to a venue and we see this beautiful thing happening around it, which ensures that the idea, the ideal of sport that it's out there for everyone. So, you needn't get into the stadium and go to the official store and get a replica of an Indian jersey. You can buy it out on the street at a much cheaper rate and you can wear it with pride and you can cheer for your team. And then comes the artistry of face painting. I love, some of them were chasing people saying that paint can look. Then there are people who came and said paint my entire face and go. So, actually the organizers should be thankful for these guys because they are adding color to the entire sporting festival in a way with these guys. They prep the fans and send them out. They are basically the dressers for the fans to come and enjoy the show.