 This video was taken from our live at five show over on Patreon. If you would like to come and join us on Patreon for all the exclusive videos and live shows every day the link is in the description. Richard Dean says greetings from San Diego. Greetings. Greetings. San Diego Toffees lads. Why do you think the media seems so anti-event? Is it that there are so many Liverpool pundits and journals out there? Yeah, I think that plays into it. There is that natural bitterness from the journalists out there. It's always going to come across, isn't it? That's the way it is. And also, I just think, I think evidence don't really give them anything to talk about that much. Get it off to you. Why do you think there's an anti-eventing thing? I think what it is, it's just don't make enough noise out there for the fans. The media has got to perceive that idea of whatever it is. I just don't think we do enough to change that. I think we did. I think we made a bigger story. No, remember Jonathan Northcroft? He's the way the Scolks move like that. Remember Jonathan Northcroft telling me? I think he writes for the Sunday Times. I was one of the best journalists in the country. Liverpool used to be his beat. He used to live in Liverpool, he lives in Leicester now. And he came in, I think it was... It was 2015. And we had Martin. I was on the Blue Room and we were doing a Blue Room special. It was the anniversary of Everton winning the FA Cup. It was 20 years to the day since we'd won the FA Cup. And we hadn't won anything for 20 years, that's how we'd framed it. We got him in and we asked him why Everton won a big deal in the media and he said, simple fact is Everton don't create enough stories on or off the pitch for journalists. Don't forget, nowadays journalism isn't about... Think about what journalism is now. The fight and the losing battle, aren't they? So everything's either sensationalised or it's about stories that people are really interested in. You can't really, for a national newspaper, we could do an interview like we did last week with Matt Jackson where we sit down with an hour of Matt Jackson and have a little laugh with him, have a chat with him. Everton... Some Evertonians aren't even interested, some Evertonians wouldn't even know who Matt Jackson was. That's the reality of it. So we're selling to a captive audience at least. What would that mean to him? What's in it for him? What's the story? Nothing. So that's one thing about it. Everton aren't creating stories off the pitch. Yet, that are big enough for the national media, unless we're sacking people. Johnathan, of course, was on the phone when he said to me after the knowledge game asking me what was going on and then he did a piece about it. That's when they're interested. The top clubs drive click baits. When I say click in terms of that, I don't mean click bait as such, I mean just in general stories. People want to know about Man United every day. People want to know about Liverpool every day. People want to know a little bit lesser about Chelsea, Arsenal, then Man City. So they get less and then when you start coming down to us, it's even less. But it's on the flip side then, it becomes stories about the problems and not the good stuff. This is why ever so... I used to be guilty of pushing Everton in the community so often. It's because it creates a story for at least someone to talk about. And that's what we're not doing well enough. And hopefully, it's stuff like this, the day where we've seen now the story about the stadium. If I was the club, I'd be telling every journalist out there who wants to listen that all the dates are out there now. I'd be saying this and that today now. Go on and have a look, put a story about it and get some traction. Because what this does, if you've got that, at least if you've got that planning permission thing is it sort of... it drives stories. Now what? Even if it's Liverpool fans clicking on links going, this will never happen. We know all the time. If we do a story and it involves anything about Everton trying to be bigger than what we are, or mentions Liverpool, Liverpool fans will come and watch. My reaction after the Derby got like 70,000 views. Cos all the Reds wanted to come and buzz off me even though I didn't say nothing controversial. When we did a show on the footy show, we meant loads of that. 130,000 views on Twitter from it. We did a news daily once. We were linked with Simione's son. But the way we put it in the headline was, we'll ever go in for Simione, right? Can all the Reds be like, who do you think you are? You've got no chance and we were like, have you even watched this? No. So sometimes you can do it by just trying to wind people up or go for the lowest denominator. And that's what the press do. So then teams, Arsenal, Liverpool, Manchester United, they drive those. It's why Sky are only interested, really, in Arsenal, Liverpool, United and Chelsea. They're not really that bothered about city, even though city are being winning things. They're not really bothered about Spezia there or there about. Merino's give them a little bit of a bit more, but they're not really that bothered about. We were that deadline day a few years ago. And at Sky, and we were with Steve, who's the man's city, a steam company, the man's city. And they were champions and they weren't interested. Sky weren't interested in city, they weren't interested. It was like Liverpool, Chelsea, Arsenal, United and Tottenham. And the mad thing about that day was, expressions. The mad thing about that day was that Everton were the only club buying anyone. We put in there buying four players didn't we? And we told Sky what was going to happen. We said get us in front of the camera cos we're going to be the big story of five o'clock. And they were like, hmmm, cos obviously it was the day with Alan Dice. And then they were taking Liverpool fan Robbie from Arsenal Fan TV expressions over to the main studio. We never even went to the main studio until later on. We did something live in the Sky building. But the lad from city was just basically standing there twiddling his thumbs a whole day. But none of them, other teams were buying anyone. City had already done their business but they just weren't interested in listening to a city fan. Cos all they wanted was like Robbie and people to drive the traffic. They didn't really want us on. But we sort of, in the end we were just like, get us on live, just get us on. We even said to them, get us in the studio with Sam Alan Dice and see what happens. And they were like, we can't do that. And that's why we ended up doing what we did. But they're not asked, they're only asked in Liverpool. They're asked in Liverpool, that's why I'm man United. And that's why they want, they're all dying for Liverpool to win the title. And I don't know why fans, our fans certainly fall into this trap of watching Get Liverpool games. I'm wondering why Mac Manaman's screaming for, because Liverpool are not getting all their decisions. Or Martin Tyler is screaming at the top of the reds. They want Liverpool to win the title because they've got all the data to suggest who the fans are who watch Sky. Do you know how many people watch a Liverpool game compared to how many people watch an Everton game? That's why every Liverpool game is on live. You can't get away from the numbers. It's as simple as that. So listen, it's because of that, that we do this and we do well. You know, in terms of audience and audience participation and doing things because people aren't bothered about Everton, so our own fans and people who are interested in will come and watch this kind of thing. It's why we started it in the first place, because we were ignored where everywhere else. Everton just aren't news. Which actually does me mad about the football club, because there's a big chance for the football club there to do that themselves, to create that, believe that our sixth tonight is an interview with Brands on Sky. That's great, but for me Brands should be doing that every month on Everton TV, but they don't. So Everton have got to start creating their own headlines. It's as simple as that.