Strellson meets Bianchi - WHITE EDITION





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Published on Mar 19, 2012

In cooperation with Bianchi, Strellson, the international fashion and lifestyle company from Switzerland, is launching the "Rolling Style -- White Edition" collection.

The Strellson-Bike was inspired by bicycle couriers in New York, London and Tokyo, who are increasingly shaping the cityscape of the future. The "Black Edition" bike has turned out to be the coolest trendsetter in 2011 and caused quite a stir in both the bike and lifestyle sectors. In 2012 the "White Edition" bike will be the leader of the absolute "must haves": more active, more exciting, more versatile.

The "White Edition" is pure understatement. It stands for the cosmopolitan business biker who lives his ambitions and gives them free rein on the so-called "fixies", the fixed gear (single speed) bikes. He swiftly makes his way through rows of houses and reaches every destination without detours. Whether in Brooklyn or Shinjuku, the Bianchi biker demonstrates his character. He stands by his success and shows its true colours in making everyday life smarter than others.

The avant-garde joint venture between fashion and the renowned bike manufacturer captures the spirit of the age. The common brand DNA is clear, it directly appeals to the New Global Generation. This is reflected above all in the result: mobile looks for the international, creative man.

The innovative White Edition is an excellent combination of the expert knowledge of the cycling specialist and maximum quality demands for modern outfits: the summer collection items were developed especially for the "business biker". The bi-stretch suits are breathable as well as water- and dirt-repellent. Comfort and safety are increasingly important with the Rolling Style: reflector strips, security and mobile phone pockets are some of the special features. Super lightweight stretchware completes the cool look, which always looks right, whether in the bike lane or in the office. Further highlights of the collection are bags, helmets and sneakers.

A convincing combination: dynamic, clean and natural. The "Rolling Style -- White Edition", for all those who know no limits.

The "Rolling Style -- White Edition" collection from Strellson will be available as of March 2012 from international specialist retailers, in Strellson monostores and in the Strellson online shop at www.strellsonshop.com (D/A/CH).


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