 what's up guys welcome back to the channel now I know the headline the title of this video got your attention right had to get your attention today because a lot of people they don't watch something unless they feel like there's something in it for them and there is something in this for you but there's a disclaimer here 100% of coaches that clicked on this video they could absolutely do what I'm about to show you but 1% are actually going to do it so I want you to have a sense of pride here when you watch this video from start to finish be in the 1% don't be in the 99% who's like oh that's a cool idea and then I'm just not gonna do it and here's the thing if you implement what I'm about to show you it will generate $50,000 of more of added income right into your business now that could take you three months that could take you six months that could take you a year that could take you two years the level speed that you move in is up to you it's up to you and I've seen coaches and our higher-level mastermind implement exactly what I'm about to tell you and there's been some coaches that have generated like within a 12 month period way more than 50 grand way more we have one coach in particular like he after working with us for a year his business in an extra 150 thousand right so it's three times the amount of what I'm talking about there's a coach that did exactly what I'm showing you here and he did an extra 30,000 in one month okay so just know that like I know what I'm talking about here and I also know that not everyone is going to do this 1% are gonna take what I'm about to show you and run with it and here's my expectation right when I show you how to do this and it works for you I expect we should work together in the future right we should work together so I can help you blow up your business right so here is the concept okay it's very very simple now we're gonna make this as simple as possible and when we do this it requires you need to have a piece of paper and a pen so you can write things down as I talk if you're driving and you're listening to this pull off the road this is more important than you driving right now right if you're listening to 10 other podcasts in the background or you listen to music while watching it's not gonna help you so this requires a ton of focus all right so here's what we're gonna do at the top of your page I want you to write down the word Bugatti all right you don't know what that is go Google it you're gonna write down the word Bugatti all right now what is that okay for those who have absolutely no idea what that is it's one of I think it's the most expensive car right now I would never want to own one of those stupid things right even if I have the money to go by I never want to buy one of those but the reason why I'm telling you to write that word down is because that car is elite it's it's separate from the pack right you could buy like a thousand normal cars to to get one Bugatti right so we want to write that word down so we understand that your program that your new program that you're about to create it is the Bugatti of the training industry so this means it's not for everyone right what you're creating it's only for a certain amount of clients it's for a very particular type of client they must be very committed they must really abide by your rules that you have and they have to invest a certain amount into your program in order to qualify for your program right now when we have a Bugatti all right and I don't know all the specs behind that car I don't know that much about cars period but what I do know is that thing is very fast right and it looks very unique and I'm sure on the inside it's unbelievably nice and there's a reason why people buy it because it makes them feel a certain way right those who buy it elevates their status if you're a guy that buys that and probably get more girlfriends whatever it is right and when you have something that makes you feel a certain way right or you're in a position to buy something that makes you feel a certain way you feel extra special when you have it right this is why we want you to create the Bugatti coaching program so when parents and prospects are looking for something and they're looking they're looking for the elite thing right when they see yours like wow we're gonna feel really special when we become part of this program our son or daughter is going to feel this when we are training with you right now this means that you cannot do what everyone else does and I promise you right now there is not a Bugatti coaching program in your city yet right I promise you there's not if there was I would have already talked to that coach because that's all I do all day talk to coach all day right there's a couple people in the US right now who have Bugatti programs fortunately those are coach that I've been helping and a lot of people are afraid to create the Bugatti program right so let's talk about what this is and how it's going to work so if you think about the number 50,000 right and I'm using that number to make it simple if we break that number down well how many clients would I want in my Bugatti program right and this is where we're going to shatter any sort of belief you have about money we're gonna shatter any sort of belief you have about how much you can charge and we're gonna shatter anything you believe about what others are doing right because this is very important and I had to see this personally before I started making these types of changes with my business right so what am I talking about while I'm talking about raising the price of your program up like significantly it's because this is a new program this is not what you're currently doing and we need to have unbelievable value in this program it needs to make sense to the prospect who wants to buy the investment is something that they want to make because they're getting boom boom boom boom boom it goes on and on and on and the benefits are crystal clear towards the buyer which is the parent right and we have those things up I look at it very simple we can have I have a model in two different ways all right model number one which is work with less clients we have five clients that pay ten thousand dollars per year all right now you might be like there's no way parents will pay that well of course they're not going to pay that if you think that and and it also comes down to who are you talking to like there's a lot of parents out there who have so much disposable income that would love to buy the Bugatti coaching program like think about it think about the car they drive when they drop off their kid at your session if they're driving a minivan probably not going to want to buy the Bugatti program they're driving it like a nice BMW a nice Mercedes a nice SUV you don't know because you haven't created the program yet and you don't know because you haven't marketed yet you haven't offered it to anyone so you cannot say that it's not going to work because you've never tried and I can say that it works because I've done it right so again with that model it's five clients right they're all paying ten thousand dollars each and that can be a ten thousand upfront payment or you can divide those payments into monthly installments which will be less than a thousand dollars a month right around eight I think it's around eight hundred dollars something like that right now are there ten people in your city who would do that in my opinion yeah but why are they going to do it what makes your program so special so this is the homework for you you have to think how can I make this program how can I make this Bugatti program like the best program in the world right and when you do that you feel justified to charge more for it and think about that if you wanted to you could have five clients only that are part of your Bugatti program and you're generating an extra fifty thousand dollars over the year that can absolutely be something that you can put together and do in the next ninety days I've seen people do this like trust me it works it requires a lot of confidence it requires the ability to get on on a phone call and understand how to take a transaction like that most coaches don't know how to do that I say the majority of coaches out there are would be too afraid to say what the investment is then there's option to this is for you if you're like there's no way I could do 10 grand that just does not seem possible and here's my rebuttal to that if you think that well why would a parent pay 10 grand if you wouldn't be willing to pay 10 grand right and that poses the question of would you buy it like if you're not gonna buy it trust me no one's gonna buy it right so that's why you have to make it make it like the best possible thing where you're like man I would absolutely buy this I would buy this for $10,000 if I had a son that's looking to develop in whatever sport that you coach I would absolutely buy this for $10,000 because I know it's that I know it's more valuable than what I'm paying right and I've seen that happen but you have to believe that you would buy it if you don't believe that no one's gonna buy it and if you've never spent five or ten grand on something that has added value to life and it's an investment yourself it's gonna be hard to to get parents to pay you 10 grand it's gonna be very difficult to do that because a lot of it comes down to how you communicate right so let's say you don't want to do it at the 10 grand mark like let's back it down to the five grand like a lot of coaches we're helping right now are charging $5,000 upfront for one-on-one training or some are doing that in group training though which is great and if you think about that right that's more affordable right and if it's in a group setting we can have the group Bugatti system in place and that set up to where you know if we have have it set up where we take $50,000 all right and we know each client is going to be paying $5,000 now we need 10 clients so we need twice the amount of clients but we could all have that set up in like one group if you wanted right that could be set up to where it's a program I'm just using this as an example not telling you to do this it could be a program where every kid is going to be learning how to get recruited to go play in college and with that program they're going to get step-by-step instruction and personalized instruction on how to reach out to coaches you're gonna sit down with the parents and the kids on a zoom call you know once a week for 12 weeks you're gonna do that that's included with the program outside of the training like you're giving like nutrition protocols of what to eat what to drink throughout them throughout the week all right you're mentoring them every single day we have a members area where they can go through content like that's why I'm saying if you have the Bugatti program you can absolutely do what I'm talking about and with that all right it's $5,000 and you could split that up into monthly payments or you can have an upfront payment of $5,000 right a lot of coaches I'm helping are doing this right now right and I'm serious I'm not just making this up you can go to our mastermind page and go look at the results okay so here's the thing whether it's a $10,000 program or a $5,000 program the only way this works is if you create the Bugatti like I said why is it so special why is it different why is it something that that parents want to invest into right and here's the thing no one's buying anything from you so you need to stop saying I charge this amount right you are taking an investment from parents parents are investing into their child when they work with you right and that's the the language that you want to use on your sales calls you talk about the investment you talk about the commitment you don't talk about the fee or the payment those are not things that we should be bringing up we talk about the investment and the commitment right so I hope you see how that works now here's the deal at this point you know are you going to create the bugatti right it's either yes or no like you're either gonna do it or not gonna do right and if you're like well Ben I want to set that up I know it's possible but I want some help right I'm setting up a 30-day one-on-one program if you go down the link the description if you scroll down it'll say work one-on-one with me you can click on that there I have three different programs right I have a program for coaches that are just starting I have a program for coaches that are doing above 15,000 per month and then I have a VIP option that's for coaches that are doing between 20 and 25,000 per month and like the investment of that program is very big I don't recommend it to anyone unless they're at a certain level right but you can go there and watch a video and see how we can work together one-on-one right this is not going to be something that takes more than 30 days for us to create I can tell you that it's gonna be like we set it up we strategize on it and we move forward with our life and then you start selling it all right you start getting results and I can promise you when this is set up when you implement it it's going to to really change the way you approach your business in the future too because it's gonna make you rethink how much better you can make your program right because this this is not just about like throwing a price up this is us looking at your program and creating systems creating processes understanding what to say over the phone how to attract the right parents how to offer to the right people the right time and then from there it's all about executing and I feel very very confident if you've watched this video and you're like yeah that's something I want to do all right text me at 2109605771 and text me the word Bugatti right text me that word I'll know what you're talking about and I'll send you back to the video where you can go watch it and you can see how we can work together and from there I will hop on a call and see if you're a good fit I know with this type of thing I can't work with a lot of coaches one-on-one I just don't have that much time but I will tell you if you're looking to create that I'm your guy I can help and I don't want this to be something that's just an idea for you I want you to push forward with it because I know it works and I wouldn't I would never come on here and talk about something unless it's already worked right it's not only work for me it's work for other coaches that we help and I know it's gonna work for you so that's it take what we're talking about text me if you want to perform with me and I'll be waiting here for you