 How innovative technologies are changing our life. This is definitely a very interesting and important question But nevertheless, I would like to change the question a little bit and ask how can our life? How can we change the way how technologies are innovated? I think it's all about to develop technologies in a way that they meet our needs, that they inspire our desires, that they are giving us opportunities, that they are empowering us and this should be the lead already in the way how we think about innovations. We do have very big problems that many disruptive technologies are of course highly interesting, have a very high degree to make production cheaper, to make processes even more efficient, but they are conceived from a technical standpoint. They are conceived from the standpoint of productivity and not so much from the point of view of humanities. And I think this is when the role of artists suddenly becomes very important because they can create ideas in a different way. They can express the human aspect, the human dimension in a different way and they can inform the design and the way of innovation in such a direction in such a way that at the end it is something that we all can benefit of. And I think it would be a very good advice for the industry to think about these aspects much earlier because this could save really a lot of money of investment, design and development that is going just in the wrong direction. And when we look at all at many of the negative aspects at the moment that are coming along with information technologies, the lack of privacy, the surveillance, the control issues, I think if we would have listened to artists in much earlier time, we would have learned that some of these developments are going in the wrong direction and we could have saved a lot of time, saved a lot of money and we would have better technology. Thank you for considering it.